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Link Google Analytics and AdWords - AdWords Help. Linking a Google Analytics property to your AdWords account can help you analyze customer activity on your website.
This information can shed light on how much of your website traffic or sales comes from AdWords, and help you improve your ads and website. Why link AdWords to Google Analytics After linking Google Analytics and AdWords, you can do the following:
Tool: URL Builder - Analytics Help. Generate custom campaign parameters for your advertising URLs.
You can add parameters (such as utm_source, utm_medium, and utm_campaign) to a URL to capture reporting data about the referring campaign. For example, the following link would allow you to identify the traffic to example.com that came from a particular email newsletter, as part of a particular campaign: You can create your URLs by hand or you can use a URL generator. There are three generators.
New Killer Facebook Broad Targeting Options. Creating Facebook targeting segments can be a bit of a pain in the you-know-where, which made Facebook’s Broad Category targeting a no-brainer for advertisers to target campaigns quickly and they continue to grow.
Recently, Facebook rolled out a few new Broad Category targeting options that seriously rock. Read on for a look at the astounding new Broad Category targeting. Local businesses, rejoice! You can now target people who have “Recently Moved.”