The Behavior Wizard. Are we just playing around with Gamification? « Musings from an Independent Marketing Provocateur. As marketers we all inherently understand the basic premise of positioning and naming.
Get it right and success will surely (ideally, hopefully) follow. The brand graveyard is certainly littered with folks who didn’t. So to my mind, gamification is the most torrid descriptor I can think of for a pretty insightful business strategy. Rosenfeld Media - Playful Design Book Site. Creating Game Experiences in Everyday Interfaces Published: May 2012 Paperback: 245 pages, ISBN 1-933820-14-4 Digital: ISBN 1-933820-99-3 by John Ferrara What can the field of UX learn from game design?
To answer this question, John Ferrara examines the underlying mechanics behind some familiar (and less familiar) games. But be prepared, you'll come away with more than a few new tools and ideas added to your design toolbox! "