Video ads are generating billions of dollars, but not for news organizations. As a new revenue stream for newspaper organizations and other legacy media, video advertising has so far resembled a meandering creek more than a swift river.
From my Minnesota boyhood, I learned that you can walk across the headwaters of the Mississippi on a 10-foot path of stepping stones. And I continue to hear that video has the potential to be huge. But five years in, video advertising matched to news seems mostly a mighty disappointment. So what went wrong? And can it be fixed, as forecasts call for robust overall growth in video ads in 2012 and the years beyond? Business Boot Camps Cater to Students Versed in Proust, Not Price Points - Students. July 17, 2011 Silas Crews for The Chronicle Michelle Velez (center), a rising sophomore at Villanova U., works on a group project for her "Competitive Effectiveness" class at the university's 10-week Summer Business Institute.
Enlarge Image By Katherine Mangan. Bulletins from the future. Making news pay: Reinventing the newspaper. How newspapers are faring: A little local difficulty.
News21: Carnegie-Knight Initiative on the Future of Journalism Education. The Young Turks: Rebel Headquarters : News : Politics : Commentary. Introduction. The End Of The Destination Web And The Revival Of The Information Economy. In recent weeks journalism and the future of all media have once again gone under the knife.
Experts on either side of new media debated whether or not Twitter's CNN moment truly was indicative of the future of journalism. Twitter's role in the spread of online dialogue speculating the death of Osama Bin Laden was studied at great depths to better understand when and where news actually surfaces, how it's validated, and how news travels across the Web and in real life.
Perhaps nothing visualized the power of a single Tweet with such dramatic effect as the network graph developed by SocialFlow. Twitter is becoming a veritable human seismograph as it measures and records events as they unfold. But for this discussion, I'd like to focus not on the future of journalism, but instead on human behavior and the reality of the social effect. Hardly Strictly Young - the Aftermath. David Cohn, 2010-2011 Fellow This is a summary of the event that took place at the Reynolds Journalism Institute on April 17th-19th made possible by the Knight Foundation and RJI.
To begin I want to express thanks for the opportunity to organize this event. As I explained to the 30+ participants, this event was in part to be juxtaposed with the Aspen Institute Roundtable that took place in August of 2010. At that event were heavy hitters such as Dean Singleton, the president of PBS, CPB and NPR along with the Executive Editor of the Washington Post and the lead council for News Corp.
The TWiT Netcast Network with Leo Laporte. Newspapers: Missed the 2010 Media Rally. By Rick Edmonds of the Poynter Institute, Emily Guskin and Tom Rosenstiel of Project for Excellence in Journalism.
For newspapers, 2010 was comparatively calm after the hair-raising revenue dips of 2008 and 2009. That was cold comfort, however, to an industry still laboring to find a sustainable business model for the future.