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As a new revenue stream for newspaper organizations and other legacy media, video advertising has so far resembled a meandering creek more than a swift river. From my Minnesota boyhood, I learned that you can walk across the headwaters of the Mississippi on a 10-foot path of stepping stones. And I continue to hear that video has the potential to be huge. But five years in, video advertising matched to news seems mostly a mighty disappointment. So what went wrong? And can it be fixed, as forecasts call for robust overall growth in video ads in 2012 and the years beyond?
July 17, 2011 Silas Crews for The Chronicle Michelle Velez (center), a rising sophomore at Villanova U., works on a group project for her "Competitive Effectiveness" class at the university's 10-week Summer Business Institute. Enlarge Image By Katherine Mangan
EVEN IF YOU are not a news junkie, you will have noticed that your daily news has undergone a transformation. Television newscasts now include amateur videos, taken from video-sharing websites such as YouTube, covering events like the Arab spring or the Japanese tsunami. Such videos, with their shaky cameras and people's unguarded reactions, have much greater immediacy than professional footage. Messages posted on Twitter, the microblogging service, have been woven into coverage of these events and many others. “You have these really intimate man-in-the-street accounts, and you can craft a narrative around them,” says Jack Dorsey, co-founder of Twitter. A computer consultant in Pakistan unwittingly described the raid on Osama bin Laden's compound in a series of tweets.
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“WHO KILLED THE newspaper?” That was the question posed on the cover of The Economist in 2006. It was, perhaps, a little premature. But there is no doubt that newspapers in many parts of the world are having a hard time. In America , where they are in the deepest trouble, the person often blamed is Craig Newmark, the founder of Craigslist, a network of classified-advertising websites that is mostly free to use. Mr Newmark has been called a “newspaper killer” and “the exploder of journalism”, among other things.
To download the complete version of "The Story So Far: What We Know About the Business of Digital Journalism," a new report on digital news economics from the Columbia University Graduate School of Journalism, click here . F ew news organizations can match the setting of The Miami Herald . The paper’s headquarters is perched on the edge of Biscayne Bay, offering sweeping views of the islands that buffer the city of Miami from the Atlantic Ocean. Pelicans and gulls float near the building; colorful cruise ships ply the waters a few miles away. And Miami Herald executives long held some of the best views in the city, from the fifth floor of the company’s headquarters.
In recent weeks journalism and the future of all media have once again gone under the knife.
David Cohn, 2010-2011 Fellow This is a summary of the event that took place at the Reynolds Journalism Institute on April 17th-19th made possible by the Knight Foundation and RJI. To begin I want to express thanks for the opportunity to organize this event. As I explained to the 30+ participants, this event was in part to be juxtaposed with the Aspen Institute Roundtable that took place in August of 2010. At that event were heavy hitters such as Dean Singleton, the president of PBS, CPB and NPR along with the Executive Editor of the Washington Post and the lead council for News Corp.
By Rick Edmonds of the Poynter Institute, Emily Guskin and Tom Rosenstiel of Project for Excellence in Journalism. For newspapers, 2010 was comparatively calm after the hair-raising revenue dips of 2008 and 2009. That was cold comfort, however, to an industry still laboring to find a sustainable business model for the future.