Small business marketing
Are you old enough to remember when you had no choice but to go to a travel agent to book a vacation? Every town and village had at least one and it seemed like there was one on every corner in the big cities. The bottom line in booking a vacation twenty years ago was simple: The travel agent was in charge of the sales process because she had the information. The unfortunate traveler was beholden to her recommendations and her prices. It’s a new world now. The way we book travel is so utterly different from being tied to traditional agents as to be unrecognizable.