Small business marketing
For the past decade, I’ve been evangelizing the new rules of marketing and public relations and so have many of you. Prior to the Web, generating attention meant buying expensive advertising or convincing the media to write or broadcast about us. But now we’ve got a better way, generating attention by publishing information on the web so people find it while searching with Google and other search engines and discover it because people share on social networks. Over the past decade the biggest challenge in getting these ideas accepted has been fear. People are reluctant to change. There has been a huge disconnect in what people actually do as consumers and what they focus on as marketers and entrepreneurs.