webris Before investing in content, you need to understand it I hate marketing buzzwords. “Growth hacking”. “Big data”. “Hyperlocal”. Chocolate Covered Grasshoppers: An Example of a Viral Re-Brand A few days ago, Lisa Barone wrote an article about the need to tell your story about your business, using social media tools. One of the examples she mentioned was the re-branding of virtual switchboard and voice mail services provider, GotVMail, to Grasshopper. She noted: “Earlier this week, 5,000 influential marketers were sent chocolate covered grasshoppers to snack on and blog about. The grasshoppers were blogged, tweeted, and linked to all over the Web. It was a viral marketing campaign used to get the company attention and to tell people what Grasshopper.com was all about. How to Match Great Content to Your Sales Funnel In the B2B marketing world, the buying cycle is long. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a purchase, and become a closed sale. There's a long cycle that has a lot of money and resources at stake, so you need to nurture your prospects all the way through the process. It's about driving them through to the sale by creating great content at each stage of their journey. Navigating the Sales Funnel 1.
46 Ways To Start A Business With No Money Most people who want to start their own business don’t have a ton of money laying around and it’s probably one the most common questions I get emailed about: How can I get started without a lot of cash? Well I’ve put together a list below of the best ideas I’ve heard and personally used. I hope you find it useful! The three basic strategies to starting a business without much money are: Delay the normal “business starting” activities like incorporating, hiring, renting office or retail space, etc until AFTER your business has started earning money.
Comparing the ROI of Content Marketing and Native Advertising Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they’d rather learn about products through content rather than through traditional advertising. But is either content marketing or native advertising a surefire way to boost brand awareness? And which one offers more bang for the buck? To answer this question, we at Fractl, a content marketing firm, collaborated with Moz to survey over 30 agencies specializing in content marketing about content formats and the metrics they use to track ROI. And I’ll get to what we found, below. But first, let’s remind ourselves how each approach is different, and what each approach aims to do.
100 Must See Interviews With the World's Most Successful Entrepreneurs At Under30CEO we think big. We recently published a list of our Top 50 Most Motivational People on the web and things got a little nuts. The article created incredible buzz all over the web and most importantly we fired up our audience to go out and make something happen. As young entrepreneurs it’s important that we keep swinging for the fences. Super successful investors like Ron Conway say they’d rather invest in an 18 year old Mark Zuckerberg than a 31 year old seasoned entrepreneur because the young Sean Parker types truly think the sky is the limit. At Under30CEO we’re going to carry that mentality into the interviews that we conduct on the site.
River Instagram Tool Blog - Instagram search and engagement tips for brands When I started having fun with Instagram I didn’t know much. I heard that Instagram is great for brands, but what I didn’t feel right is that Instagram is a good fit for the tech business like ours which is not about pretty photos. At Colibri IO (a tech startup that loves creating marketing tools like River) we don’t really have that much to … Continue reading How to build a brand on Instagram in 7 easy steps First of all, thank you all for over 92300 replies to our survey (WOW! YOU ROCK!)
45 Kick-Ass Resources for Online Entrepreneurs Few people talk about this great productivity tip… You will reach your goals faster and easier if you’re willing to learn from others. Using brilliant, well-crafted resources created specifically for online entrepreneurs improves your online productivity. Below I have a long list of resources, most of which I’ve used myself. The rest come highly recommended from my mentors and online business friends. Enjoy the list. 15 Step Guideline To Create Your 2015 Digital Marketing Strategy It is hard to believe that 2015 is right around the corner. As the weather starts to cool down, digital marketers’ brains just begin to warm up and think about the budget for the New Year. The million-dollar question is what are the best digital networks to invest into and what platforms should receive more exposure for 2015? Malcolm X was quoted as saying; “The future belongs to those who prepare for it today.”