LinkedIn's Homepage Design Looks More Facebook-y. LinkedIn overhauled the look of its homepage on Monday, the end result of which is sort of a mashup of Facebook and Google+. As on Facebook, the design — rolling out over the next few weeks — has more relevant updates on top plus a comment stream that is set off with a different-colored (light blue) background. There's also a line on top of the stream that shows which people — and how many — commented and liked the post. However, the design is less cluttered than Facebook's, making it more similar to Google+. The page also boasts a black band on top hosting headers like "Home," "Profile," and "Contacts. " "This simpler and cleaner design makes it easier to navigate the page and quickly find the updates you’re looking for – whether that’s a news article your boss has recently shared or it’s to see who has just started a new job," writes Caroline Gaffney, a product manager at LinkedIn, in a blog post explaining the move.
Here's a look at the new design: Here's the old one: How Google is becoming an extension of your mind | Internet & Media. SAN FRANCISCO -- It's time to think of Google as much more than just a search engine, and that should both excite and spook you. Search remains critical to the company's financial and technological future, but Google also is using the search business' cash to transform itself into something much broader than just a place to point your browser when asking for directions on the Internet.
What it's now becoming is an extension of your mind, an omnipresent digital assistant that figures out what you need and supplies it before you even realize you need it. Think of Google diagnosing your daughter's illness early based on where she's been, how alert she is, and her skin's temperature, then driving your car to school to bring her home while you're at work. Or Google translating an incomprehensible emergency announcement while you're riding a train in foreign country. Or Google steering your investment portfolio away from a Ponzi scheme. Google, in essence, becomes a part of you. Exciting? Me? Does Your Business Understand Social Media Analytics? There's a lot more to social media strategy than knowing how many Facebook fans you have.
July 09, 2012 By now, nearly all small businesses recognize the critical importance of social media. Customers are using social tools to communicate, shop, research and discover. As entrepreneurs accept this fact, they're shifting their businesses to embrace the new social paradigm. The question now becomes how to measure its effectiveness and apply that data to your business decisions. Content, Engagement and Analytics Chris Vollmer, a partner and leader of Booz and Company's global media and entertainment practice, says businesses large and small are learning content development, community management and real-time analytics on the three major social platforms: Facebook, Twitter and YouTube. The report came up with four categories to describe the level of expertise your company may have achieved: Reach, Engagement, Advocacy, and Return on Investment.
Level 1: Reach Level 2: Engagement Level 3: Advocacy. 11 Things You Didn't Know About Facebook Pages. Evernote Wants To Be The Automatic, Trusted Place To Store Your Life [Interview] Evernote, the multi-platform app that lets you capture notes, audio and images when you are on the go, and then access those mementos wherever you want to next, has carved out a position as one of the more consistently useful services out there for smartphone consumers. The growing number of users is a testament to that. In June, at the LeWeb conference in London, CEO Phil Libin noted that Evernote now has 34 million users, having reported 25 million as recently as May.
And while paying users are a much smaller fraction, they are growing at a similarly strong rate: now they’re at 1.4 million versus 1 million in May. When Libin was in London I sat down to talk to him about what we might see next from Evernote as the service continues to evolve. TC: You mentioned on stage that you thought images were an important part of the kind of data you wanted to associate with Evernote (in your lifetime and beyond storage ambition), but you wouldn’t build the “next Instagram.”
TC: Amazon? Are You a Believer? Social Media By Carrie Keenan, Published July 15, 2012 The beginning of July marks the 65th anniversary of the “incident” at Roswell. To this day, when it comes to the Roswell incident, the world can be divided into ‘believers”, “non believers” and “undecided”. I’d like to say that I’m a believer. Although I watch enough science fiction to qualify as someone who should be a believer, I’m actually more in the “undecided” camp. People can be place into the same three categories when it comes to using social media for business.
What should you use as information when trying to introduce a social media program to your boss or to a client? Social creates “warm leads“: Getting involved in social is a way to introduce your business to a community. Those are just a few of the things to help you prove that having a social marketing campaign is more than just a “weather balloon”.
So are you a believer? Image via. Top Online Marketing News July 13, 2012. How to Avoid a Social Media Crisis This recent infographic from WordViewEditing sums up the best ways to protect your marketing investment via social media. When a company begins to receive negative backlash on social media it can be a mere matter of minutes before the negative information spreads like wildfire. Often these crises occur due to a lack of planning when companies haven’t done their due diligence to determine if a social media platform is the best fit for their company, and if they can keep up with the volume of feedback that it generates. This Week In Industry Chatter Facebook May Be Launching Job Board Reports earlier this week from Dow Jones shed light on Facebook’s plan to prepare an aggregate job posting application with data collected from third parties.
At this time Facebook is not commenting on these plans, which leaves even more room for speculation. Looks Like A Yahoo! Teaming Up To Bring You the News Brian Larson - Goodbye Links, Hello Social. What Google Is. Editor’s note: Benjy Weinberger is the engineering site lead for foursquare’s San Francisco office. He previously worked on infrastructure and revenue engineering at Twitter, and before that on search and ad engineering at Google for eight years. No, really, what is Google? TechCrunch co-editor Alexia Tsotsis recently posted an interesting piece about Google’s focus, or rather the perceived lack of it.
Google has its fingers in so many pies that there are quite a few angles from which to consider the above question. The title of Alexia’s post says it all: “Remember When Google Was a Search Engine?” For consumers, Google is, or at least used to be, a search company. But, as a former Googler and unabashed fan of the company (take this as both full disclosure and a disclaimer), I have a different perspective. Systems First Most startups begin by focusing on the product: user experience, design, features, marketing and so on. The Google Iceberg Trimming from the Middle. 10 Tactics for Integrating Photographs into Content Marketing. Popular Today in Business: All Popular Articles Images, particularly photographs, are content marketing’s magnetic force since they’re driving social media across platforms.
As a result, you need a tailored image strategy within your content marketing plans. Don’t take my word for it. Recent research shows photographs are the engine driving social media activity. Look beyond the high growth of sites like Pinterest and Tumblr and you’ll see measurable activity that translates to sales. More importantly for marketers, photographs not only drive social media action, but they also support sales. To use images including photographs as an effective component of your content marketing strategy, here are 10 tactics to help achieve your content marketing goals. Related Resources from B2C» Free Webcast: The Future of Marketing: Social Listening + Action Develop special images aligned with your marketing. Author: Heidi Cohen Heidi Cohen on the Web. 26 Tips for Managing a Social Media Community. Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time?
Social media community management has expanded into a growing field and there’s a lot to think about. In this post, I’ll cover 26 tips, an A-Z guide, on ways to manage your company‘s presence. #1: Answer Questions With more and more of your customers participating on social networking platforms, businesses need to be doing much more than posting their own updates. Companies must also be willing to answer questions. A recent survey organized by InSites Consulting found that eight out of ten American companies answer client questions and complaints via social media. What about your business? #2: Bring People to Your Website Through Social Media Sometimes with all the talk about social media, businesses may briefly forget one of their original goals for initiating a social strategy—namely, bringing customers and prospects to your company website. #25: You vs.
Types of Content: How it Can Impact Your SEO. We all would like to be the best in our industry. We want to produce the most engaging and shared content, rank well in search and generate more leads with less effort. Unfortunately, we can’t all be the best, but by varying your content style or taking a new route to place your content, you may help in your quest to bring your organization’s information to new (search ranking) heights. Before you can really jump into creation of content, you need to first evaluate what its purpose is.
Search Engine Optimization (SEO) can only bring you so far if your content is not deemed helpful or engaging by your audience. Key Content Considerations Overall Purpose: Are you trying to persuade sales, educate, gather leads or simply entertain your audience? While this is only a short list of things to keep in mind, it can help you to decide what type of content your audience will truly be willing to engage with. Basic Types of Content Written Content: Video Content: Audio Content: Images: