SRATEGIC PLANNING
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How to shape your next strategy » Life. Then strategy
What’s your favorite shape to receive or give a strategy in? Perhaps, it’s a circle, a square, a pyramid, a doughnut, an onion, a house, or a keyhole. Maybe you like a shape in a shape – a triangle in a cloud, a doughnut in an onion, or a World of Warcraft map in a Rubix Cube.At 18 minutes, it’s long for a YouTube video. But for a lecture into the current state of branding, a detailed insight into one of the world’s biggest brands and a breakdown of its strategy, it’s possibly the best use of 18 minutes there is. “Storytelling is at the heart of all families, communities and cultures, and it’s something the Coca-Cola Company has excelled at for 125 years.”
Coca-Cola Content 2020 is a YouTube branding course from the best | Marketing magazine
what is a digital strategy? / what consumes me, bud caddell
December 1st, 2011 • posts i've written I was flipping through Ana’s new deck on digital strategy , re-stumbled onto Mike’s Tenets of Digital Strategy and decided to take a crack at defining digital strategy, as pithily as possible, for myself.
How Large Agencies Are Becoming More Creative With Data
Leo Burnett seems to be making serious efforts in changing the way their strategists and planners think. Their latest attempts include publishing a book titled ‘Humankind’ and now they have publicity revealed one tool they have developed, which is based on “behavioral archetypes.” Carol Foley, Burnett’s VP Director of Research Services, explains the initiative:
PRESENTATION
INNOVATION
alexia says: Derek Anson says: January 16, 2011 at 5:59 am so ya writing about remixing, remixing info from a remixing video
Watch | Everything Is a Remix
LANDSCAPE MEDIA
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Unilever Won't Sacrifice Ads Because of Uncertain Economy | Special: Cannes - Advertising Age
AGENCY+TECH
Once you have your strategy in place, it’s time to get down to the nitty-gritty of publishing. It’s time to determine the types of content you will be producing and where and how you are going to publish it. It’s time to setup an editorial calendar. But I don’t want you to think of an editorial calendar as a series of items which you post over time. I want you to think of an editorial calendar as a way of engaging your customers at different stages of your customer relationship. I want you to think about how you tie content to ROI – and to delivering value against your key performance indicators.
What Content Do You Post Where and When? - Servant of Chaos
COMMON, a community for creatives fostering social change, is hosting a night at the Boulder Theater in Colorado for innovators to come together and pitch their big ideas. Known as COMMON Pitch, this initiative is currently open and calling for applicants. From entrepreneurs to designers to business executives, candidates credentials are irrelevant as long as they have strong ideas and a heart for social good. Successful applications will be granted time on stage, where, on the night of August 19th from 6pm-12pm, they will have the opportunity to pitch their ideas to both a live and virtual crowd of peers, industry leaders, and venture capitalists. Votes will determine winners, who have the chance to win prizes (funding) to make their ideas a reality. Check out the video below:
Alex Bogusky & COMMON Call For Innovators To Pitch Their Big Ideas - PSFK
CREATIVITY
INSIGHT
The Internet Changes Everything — Except Four Things - Rosabeth Moss Kanter - Harvard Business Review
9:23 AM Thursday May 26, 2011 | Comments (23) At the e-G8 Forum in Paris this week, the Internet was venerated as a revolutionary force changing everything. French President Sarkozy, who commissioned the forum to provide recommendations to the G8 heads of state , was extravagant in his praise, calling it a new world and the eighth continent.Digital disruption: the rebirth of marketing? « Planning in High Heels
Marketing is probably one of the most devalued and derided words of our time. So much so that it’s seldom seen in the blogosphere without some kind of expletive attached. Ranting aside, you’ll consistently see some of the best and most interesting thinkers in the digital space declaring that they aren’t interested in, or “don’t do” marketing. It’s a statement that shows the steady devaluation of a term that once meant much more. Once upon a time, marketing was about the fabled “4 Ps”: Product, Price, Place and Promotion. People have introduced new “Ps” as time has gone on-people, processes, pleasure to name a few but the original four are a good place to start.
Moving to a New York advertising agency: a beginner’s guide | Life. Then strategy
Have you ever bought a car and then found yourself seeing the same car on every street corner? Or, have you ever booked a trip somewhere to then find out that everyone has a story about their own trip there? Well, right now, I’m telling you: every single person in Sydney is wearing a New York or Brooklyn t-shirt. It’s incredible. As Mumbrella politely mentioned last week , my family and I are moving to New York – and me into a New York advertising agency .Tim Geoghegan The ad industry is quickly evolving into a new industry. It will be one that won’t offer only the limited menu of services that’s attributed to it today. I’m not sure if this new industry should even be called advertising anymore, as the term itself can be an albatross to innovation. But whatever the name is, it’ll be even more exciting and productive than in its current incarnation.
If You Work In Advertising, But All You Make Is ’Advertising‘ - You’re Doing It Wrong | articles
The Six Things Clients Want | Re-inventing by @rishadt
I have had the privilege of working with some of the finest companies. Yesterday, as I heard input from a Client on what they value and expect most from outside partners, it struck me that across industries, across the world and across client sizes, everyone is asking pretty much for the same six things. 1. Insights: Clients pay the highest premium in not just economic value but their attention and their admiration to firms that bring them insights about their customers or their business. I have seen businesses saved and businesses poached away by firms that could provide a new way of understanding the marketplace.Follow us | New business enquiries | Contact us | Site map | Group intranet WPP companies exist to help their clients compete successfully: in marketing strategy, advertising, every form of marketing communication and in monitoring progress. More.. © 1999-2012 Terms & conditions | Privacy policy | Accessibility | News bulletin Twitter Facebook Google+ YouTube Mobile