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Pixar story artist Emma Coats has tweeted a series of “story basics” over the past month and a half — guidelines that she learned from her more senior colleagues on how to create appealing stories: #1: You admire a character for trying more than for their successes. #2: You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be v. different.
Strategy | Comments | Last built on 26 March, 2012 What’s your favorite shape to receive or give a strategy in? Perhaps, it’s a circle, a square, a pyramid, a doughnut, an onion, a house, or a keyhole.
At 18 minutes, it’s long for a YouTube video. But for a lecture into the current state of branding, a detailed insight into one of the world’s biggest brands and a breakdown of its strategy, it’s possibly the best use of 18 minutes there is. “Storytelling is at the heart of all families, communities and cultures, and it’s something the Coca-Cola Company has excelled at for 125 years.”
A day after Unilever CEO Paul Polman elevated the company's president for Asia, Africa and Central and Eastern Europe to the company's No. 2 spot , Mr. Polman punctuated the importance of those emerging markets by affirming his commitment to increased global ad spending and challenging ad agencies' readiness to work in those parts of the world. There's been a significant shift of economic power to the globe's east and south, Mr. Polman told a packed house at the 58th International Festival of Creativity in Cannes.
COMMON, a community for creatives fostering social change, is hosting a night at the Boulder Theater in Colorado for innovators to come together and pitch their big ideas. Known as COMMON Pitch, this initiative is currently open and calling for applicants. From entrepreneurs to designers to business executives, candidates credentials are irrelevant as long as they have strong ideas and a heart for social good. Successful applications will be granted time on stage, where, on the night of August 19th from 6pm-12pm, they will have the opportunity to pitch their ideas to both a live and virtual crowd of peers, industry leaders, and venture capitalists. Votes will determine winners, who have the chance to win prizes (funding) to make their ideas a reality. Check out the video below:
by Rosabeth Moss Kanter | 9:23 AM May 26, 2011 At the e-G8 Forum in Paris this week, the Internet was venerated as a revolutionary force changing everything. French President Sarkozy, who commissioned the forum to provide recommendations to the G8 heads of state , was extravagant in his praise, calling it a new world and the eighth continent.
Marketing is probably one of the most devalued and derided words of our time. So much so that it’s seldom seen in the blogosphere without some kind of expletive attached. Ranting aside, you’ll consistently see some of the best and most interesting thinkers in the digital space declaring that they aren’t interested in, or “don’t do” marketing. It’s a statement that shows the steady devaluation of a term that once meant much more. Once upon a time, marketing was about the fabled “4 Ps”: Product, Price, Place and Promotion. People have introduced new “Ps” as time has gone on-people, processes, pleasure to name a few but the original four are a good place to start.
LifeStrategy | Comments | Last built on 10 March, 2011 Have you ever bought a car and then found yourself seeing the same car on every street corner? Or, have you ever booked a trip somewhere to then find out that everyone has a story about their own trip there? Well, right now, I’m telling you: every single person in Sydney is wearing a New York or Brooklyn t-shirt. It’s incredible.
Tim Geoghegan Creative Director timogeo The ad industry is quickly evolving into a new industry. It will be one that won’t offer only the limited menu of services that’s attributed to it today. I’m not sure if this new industry should even be called advertising anymore, as the term itself can be an albatross to innovation. But whatever the name is, it’ll be even more exciting and productive than in its current incarnation.
I have had the privilege of working with some of the finest companies. Yesterday, as I heard input from a Client on what they value and expect most from outside partners, it struck me that across industries, across the world and across client sizes, everyone is asking pretty much for the same six things. Three of these are outputs and three focus on how the partner works. Outputs: Insights, Ideas, Inspiration. Process: Collaboration, Iteration, Operating Discipline
L'UDA a récemment travaillé sur un audit du coût des agences. Il en ressort que les agences médias ont en moyenne un coût représentant 3,3% du coût média total supporté par les annonceurs. Les agences médias captent donc une part quasi nulle de la valeur média au profit des supports qui en captent eux la quasi totalité. Cela signifie implicitement qu'aux yeux des annonceurs les supports créent la quasi totalité de la valeur dans ce domaine et que les agences sont une commodité. Est ce une réalité? Absolument pas!
Publié le 06 avril 2011