The term “social media” is way overused — I.M.H.O. Just because it’s on the Internet or created by a single person doesn’t make it social.
Within the last couple years, everything that individuals created on the Internet was reclassified as “social media.” It used to be called user generated content (UGC for short), which was often disparaging. We Are Social / The Six Dimensions of Highly Engaged Fans. A Generation’s Facebook State of Mind - Digits. Les veilles : Toute l'actualité de la pub TV et de la TV surveillée pour vous par le SNPTV - Syndicat National de la Publicité Télévisée. Dans le cadre du lancement de sa nouvelle solution fanObserver®, Harris Interactive dévoile les résultats de son enquête de cadrage(1) sur les internautes français fans de pages sur Facebook, dont voici les principaux enseignements :
FACTS&FIGURES. Can Social Shopping Finally Take Off? Analog shopping is inherently social.
There’s the flea market stroll, the girls’ outing, and the time-honored encounter with a mall Santa. But e-commerce, a category that’s expected to reach $200 billion this year, has yet to reap full benefits of the social networking revolution. The two seem as compatible as reindeer and sleighs, yet the universe is littered with proof of awkward pratfalls. (After all, who wants to learn on Facebook that their significant other bought an engagement ring at Dave’s Diamond Barn?) That explains why Facebook killed Beacon, a function that automatically published a user’s e-commerce interactions to news feeds. Shopping on Facebook remains a challenge. Rather than drop dollars into F-commerce, retailers are getting more socially creative with their own e-commerce sites. Here are three more ways social shopping could shine this season—without, we hope, any help from the Diamond Barn. The Search Box is Dead Long live personalization.
Medias sociaux retour vers le futur. The End of the Social Media Era. What The Fuck Is My Social Media Strategy? Les entreprises françaises de plus en plus soucieuses de leur e-réputation. 01net.
Brand Autism: Why Brands Still Don’t Get Social Media [Report. Those who’ve heard us speak at conferences will know we use the concept of ‘brand autism’ to paint a picture of the inability of many brands and businesses to put themselves in their customers’ shoes (clinically, autism is precisely this inability to see the world from the other’s perspective, a compromised theory of mind) (of course brands are not literally autistic, a very real and debilitating condition not to be trivialised)).
For example, a Bain research study found that 70% of CEOs believe their business delivers a superior customer experience, only 7% of their customers agree. Perception versus reality [blockquote]“Sixty-five percent of businesses view social media as a new source for revenue but, at the same time, many believe receiving discounts or coupons and purchasing products or services are among the least likely reasons a customer would seek them out on social sites.
Carolyn Heller Baird and Gautam Parasnis [click for enlargeable/downloadable image] Wrong. Untitled. Could Facebook become the internet?
Is that a possibility? Could Facebook’s continuing growth and evolution, establish it as the mandatory universal channel for companies and individuals to communicate, share and shop? Facebook is the canary in the coal mine that is displaying a seminal shift in how we are using the internet and marketing on the Web. In the past I have looked at The 10 Best Facebook Campaigns, The World’s 20 Most Popular Facebook Pages and The World’s 10 Most Popular Company Facebook Pages to provide some perspective on the pace of innovation of brands within the Facebook ecosystem.
Observing how the various companies approach Facebook marketing can provide inspiration and thought provocation that nudges us to all take a good hard look at our current social media marketing practices. Quelles marques de luxe ont les plus gros "QI Facebook"? Meebo Rolls Out Web Site Check-Ins - Advertising.
“If you’re a daily user of a Web site, most of the time they treat you pretty anonymously,” said Martin Green, president of Meebo, which calls itself a consumer Internet company.
Using what Mr. Green called a “super secret algorithm,” however, regular visitors who check in to any of the 8,000 Web sites in Meebo’s network will soon be able to achieve V.I.P. status and earn rewards from businesses, or suggestions for content they might like. The check-in feature also will allow V.I.P. visitors to follow one another and get a feed of Web sites that other users are checking into. What's the ROI of your mother? Une présentation sur le ROI dans les... Digital, mobile and social media in China / we are social. Hello, we are social.
We’re a global conversation agency, with offices in London, New York, Paris, Milan, Munich, Singapore, Sydney & São Paulo. We help brands to listen, understand and engage in conversations in social media. We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’. GBE03391USEN.PDF (Objet application/pdf)