SOCIAL

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The term “social media” is way overused — I.M.H.O. — Medium

Just because it’s on the Internet or created by a single person doesn’t make it social. Within the last couple years, everything that individuals created on the Internet was reclassified as “social media.”

For any conversation to be a success, you need some understanding of the people taking part.

http://www.contagiousmagazine.com/2012/06/we_are_social.php

We Are Social / The Six Dimensions of Highly Engaged Fans

A Generation’s Facebook State of Mind - Digits

By Shalini Ramachandran I think in Facebook-style status updates.

http://blogs.wsj.com/digits/2012/02/01/a-generations-facebook-state-of-mind/

http://www.snptv.org/etudes/veille.php?id=277

Dans le cadre du lancement de sa nouvelle solution fanObserver®, Harris Interactive dévoile les résultats de son enquête de cadrage(1) sur les internautes français fans de pages sur Facebook, dont voici les principaux enseignements :

Les veilles : Toute l'actualité de la pub TV et de la TV surveillée pour vous par le SNPTV - Syndicat National de la Publicité Télévisée

PLATEFORM

FACTS&FIGURES

http://www.adweek.com/news/advertising-branding/can-social-shopping-finally-take-136611

Can Social Shopping Finally Take Off?

Analog shopping is inherently social.

Medias sociaux retour vers le futur

DIGIDAY:DAILY - The End of the Social Media Era

What The Fuck Is My Social Media Strategy?

Les entreprises françaises de plus en plus soucieuses de leur e-réputation

01net.

Brand Autism: Why Brands Still Don’t Get Social Media [Report

Those who’ve heard us speak at conferences will know we use the concept of ‘brand autism’ to paint a picture of the inability of many brands and businesses to put themselves in their customers’ shoes (clinically, autism is precisely this inability to see the world from the other’s perspective, a compromised theory of mind ) (of course brands are not literally autistic, a very real and debilitating condition not to be trivialised)).

unnamed pearl

http://www.jeffbullas.com/2011/06/06/what-are-the-top-10-luxury-brands-on-facebook-with-the-highest-facebook-iq/

Could Facebook become the internet?

Quelles marques de luxe ont les plus gros "QI Facebook"?

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http://www.nytimes.com/2011/06/06/business/media/06adco.html?_r=1&partner=rss&emc=rss

Meebo Rolls Out Web Site Check-Ins - Advertising

“If you’re a daily user of a Web site, most of the time they treat you pretty anonymously,” said Martin Green, president of Meebo, which calls itself a consumer Internet company. Using what Mr. Green called a “super secret algorithm,” however, regular visitors who check in to any of the 8,000 Web sites in Meebo’s network will soon be able to achieve V.I.P. status and earn rewards from businesses, or suggestions for content they might like.