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Just because it’s on the Internet or created by a single person doesn’t make it social. Within the last couple years, everything that individuals created on the Internet was reclassified as “social media.”
For any conversation to be a success, you need some understanding of the people taking part.
By Shalini Ramachandran I think in Facebook-style status updates.
Dans le cadre du lancement de sa nouvelle solution fanObserver®, Harris Interactive dévoile les résultats de son enquête de cadrage(1) sur les internautes français fans de pages sur Facebook, dont voici les principaux enseignements :
Analog shopping is inherently social.
Those who’ve heard us speak at conferences will know we use the concept of ‘brand autism’ to paint a picture of the inability of many brands and businesses to put themselves in their customers’ shoes (clinically, autism is precisely this inability to see the world from the other’s perspective, a compromised theory of mind ) (of course brands are not literally autistic, a very real and debilitating condition not to be trivialised)).
Could Facebook become the internet?
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“If you’re a daily user of a Web site, most of the time they treat you pretty anonymously,” said Martin Green, president of Meebo, which calls itself a consumer Internet company. Using what Mr. Green called a “super secret algorithm,” however, regular visitors who check in to any of the 8,000 Web sites in Meebo’s network will soon be able to achieve V.I.P. status and earn rewards from businesses, or suggestions for content they might like.
Hello, we are social. We’re a global conversation agency, with offices in London, New York, Paris, Milan, Munich, Singapore, Sydney & São Paulo.