Persona : un album.
FOOD. S February 2011 Trend Briefing covering CITYSUMERS. English not your preferred language? Read this Trend Briefing in: Français 中文 Nederlands Türkçe Español Português Deutsch 한국어 First published in February 2011 | As rapid urbanization is one of the biggest macro trends of our time, you can't go wrong innovating for existing and newly minted 'CITYSUMERS' around the world. The future consumer arena is urban. We flagged URBANOMICS as one of our 11 Crucial Consumer Trends for 2011, but given urbanization is one of the absolute 'mega macro' trends for the coming decade, here's a dedicated Trend Briefing focusing on just one of the implications of rampant urbanization: the rise of the CITYSUMER. CITYSUMERS | The hundreds of millions (and growing!) * To be absolutely clear, in this briefing we focus on urban consumers who have some level of disposable income. Here are just three drivers behind the CITYSUMERS trend: But first, a bit more detail on the growing urban consumption arena: The big difference between tomorrow's urban world and today's?
PARENTS. Persona : un album. Generation Me. Today's seven living generations adapting to life in a connected world. Being connected is becoming the norm for people of all ages in today's high-tech world. According to Pew Research, nearly 5 billion now carry cell phones and 2 billion browse the Internet. By 2020, mobile phone use is predicted to reach 6 billion and 5 billion will access the web, primarily through their phone.
In addition, thanks to social networks and email, the size and diversity of relationships is also growing. Friend groups now include acquaintances beyond the traditional family, friends, and work colleagues to include friends of fiends, online acquaintances, and anonymous members of like interest groups. Although younger generations adapt to new technologies quicker than older people do, the upper age limit of the digitally literate is rising. Seniors in their 60s, 70s; even 80s spend three to four hours online each week, and this figure is expected to double or triple by 2020. Silent Generation, 1925-1945 – This bunch grew up as children of war and depression.
Study: Robots Inspire New Learning & Creativity Possibilities for Kids. + Share this In January 2012, Latitude Research completed a multi-phase innovation study (published in collaboration with LEGO® Learning Institute and Project Synthesis), Robots @ School, asking kids across the world to illustrate and write a story that answers this question: “What would happen if robots were a part of your everyday life—at school and beyond?” Download the study summary (PDF) here. “I have a few problems in spelling.
The robot shall support me and improve me until I am at the same level as my classmates. “RJ is a cool dude robot. Overall, the study found that robots are helping to reveal a potential shift in kids’ social and learning psychologies—moving from acts of knowledge transmission toward acts of exploration, collaboration, and creation. Research Overview Researchers scored kids’ stories on variables relating to human-robot relationships and the dimensions of human-robot activities (e.g., play, learning, creation, and exploration). Key Insights.
WOMEN. DIGITAL NATIVES. L’internaute français en 2011 : profil, équipement et usages spécifiques... Www.email-ipsos.com/20110317/pdf/Ipsos_Profiling_2010-2011.pdf. Material World: A Portrait of the World's Possessions. By Maria Popova What Japanese stuffed toys have to do with The Bible and child mortality in Mali. We’re longtime fans of photojournalist Peter Menzel, whose visual anthropology captures the striking span of humanity’s socioeconomic and cultural spectrum. His Hungry Planet and What I Eat portrayed the world’s sustenance with remarkable graphic eloquence, and today we’re turning to some of his earliest work, doing the same for the world’s shelter: Material World: A Global Family Portrait — an engrossing visual time-capsule of life in 30 countries, captured by 16 of the world’s leading photographers.
In each of the 30 countries, Menzel found a statistically average family and photographed them outside their home, with all of their belongings. Freelancing in Somalia during their civil war and in Kuwait right after the first Bush War, I had some rather intense experiences that made life in the U.S. seem rather shallow and superfluous.
China: The Wu Family United States: The Skeen Family.