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L'usage des réseaux sociaux chez les 8-17 ans. Global-Map-of-Social-Networking-GlobalWebIndex-June-20112.pdf (Objet application/pdf) Social Networks Offer a Way To Narrow the Field of Friends. L’influence de Foursquare en une infographie  Observatoire des réseaux sociaux ifop 2010. 1/3 des Français utilise Facebook [et quelques autres usages d'Internet] Wave 5 the socialisation of brands - report.

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Facebook. Behind The Tweetbook: An Interview With James Bridle. I wrote about the tweetbook a couple of days ago, James Bridle’s publishing experiment involving two years worth of tweets in a book printed by print-on-demand service Lulu. Since I find both Twitter in particular and publishing in general interesting, I got in touch with James to find out more about the project.

Yes. I used to be an editor, and I’m now a consultant advising clients such as HarperCollins, Random House, Hachette and Granta on web and new media projects. I also run Bookkake , a small publisher using new technologies to create a new model for publishing, and write about literature and technology at booktwo.org . No, I’ve no intention of selling it. I was interested in archiving my tweets in an interesting way, and testing out some ideas around XML-based publishing, design, layout and internet-enabled print-on-demand. I like playing with the notions of permanence and transience, and the prejudices towards these that the internet and books engender. The Social Entertainment Age / Internet Usage. Brands: This is how to get more involved with social ads. First, they whys. Why should brands be in the social space? According to reports Experian Hitwise, social network Facebook is the most-searched term for the second year in a row, and according to reports from comScore more than 70% of American adults are already active on social networks.

Some estimates have Facebookers spending upwards of 700 billion minutes (cumulatively) on the network each month. "The vast majority of marketers agree that social media is a powerful tool for brands and that in today's market, it's about being present and part of the conversation," said Luca Milano, vice president of product solutions for Unicast. How can a brand, especially a smaller brand, become relevant in the social space?

[infographie] Facebook vs Twitter en français at ifeedgood.

Effets des médias sociaux

Justin Bieber is more influential online than the Dalai Lama or US president | Media | The Observer. How influential are you as an online opinion-former? A San Francisco-based social networking index believes it has the answer. Klout, tipped as the next big thing in the rapidly evolving world of social media, is being described by its creators as "the standard for online and internet influence". Using a complicated series of algorithms, the system adds up a person's tweets, likes, pings, LinkedIn connections, Google mentions, status updates and other social media musings. The ripple effect of that online contribution is used to measure how much influence a person has online and, by inference, whether they are worth listening to. A quick look at Klout's top 20 rankings shows how confusing the social media landscape can be.

The idea is the brainchild of tech entrepreneur Joe Fernandez. Size isn't everything. Klout's ability to identify who is influential on different topics has already attracted serious interest from companies looking for online impact. The system has its critics.