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Andy Warhol talked of a time when everyone would be famous for 15 minutes. With hindsight, however, he might have wanted to revise that down to about five minutes. On today's web, phrases such as "here today, gone tomorrow" seem to involve ridiculously long timescales. People who moaned that blogging represented a move to shorter attention spans – 250-to-350-word posts rather than 1,000-word stories – have now seen blog posts start to look big and, frankly, old-fashioned.
The 100 essential websites
Alastair Bruce ( @ajbruce ), content manager for MSN UK, has studied over 30 organisations to produce this detailed presentation on pay wall and subscription models. He examines bundling, micropayments, metered systems, freemium and 100 per cent subscription models, across consumer/specialist titles and national/local newspapers. Who is doing what, and what comes next?
Paywall and subscription models: a study of 30+ organisations
Pratiques des Français sur Internet
Bonjour! It’s a very exciting day at Experian Hitwise towers today because we have announced the launch of Hitwise France! The Hitwise France service will provide clients with data on website industry and category rankings, Clickstream traffic activity, search behaviour and keyword research.
Publicité Web vidéo : bannir le pre-mid-post-roll au profit de formats novateurs
Pre-roll, mid-roll et post-roll sont dans un bateau… le premier et le second s’imposent et indisposent. Pour ce qui est du dernier, il ne sert à rien, car tout le monde a déjà zappé sur la prochaine vidéo. L’insertion publicitaire est le nouveau casse-tête des diffuseurs de vidéos sur Internet. Avec PLY Media, Asterpix et les autres, c’est l’interactivité qui débarque et de nouveaux standards qui se créent.In the digital era, news has become omnipresent. Americans access it in multiple formats on multiple platforms on myriad devices. The days of loyalty to a particular news organization on a particular piece of technology in a particular form are gone. The overwhelming majority of Americans (92%) use multiple platforms to get news on a typical day, including national TV, local TV, the internet, local newspapers, radio, and national newspapers. Some 46% of Americans say they get news from four to six media platforms on a typical day.
