Generation_Y. People. The 100 essential websites. Andy Warhol talked of a time when everyone would be famous for 15 minutes.
With hindsight, however, he might have wanted to revise that down to about five minutes. On today's web, phrases such as "here today, gone tomorrow" seem to involve ridiculously long timescales. People who moaned that blogging represented a move to shorter attention spans – 250-to-350-word posts rather than 1,000-word stories – have now seen blog posts start to look big and, frankly, old-fashioned. Today's trendsetters are using "microblogging" sites such as Tumblr, Posterous and Soup.io, which are taking the opportunity for creative "borrowing" to new heights. But the smash hit of 2009 has been (apologies: I know this will cause pain) Twitter, where 1,000-word stories are reduced to 140-character tweets. Twitter's rapid growth and open programming interface have given the site a wide impact.
Major web players such as Facebook, Google, and Microsoft also got involved. Blogging/microblogging Browsers Cartoons Film Maps. Paywall and subscription models: a study of 30+ organisations. Pratiques des Français sur Internet. Publicité Web vidéo : bannir le pre-mid-post-roll au profit de formats novateurs. Toujours sur la brèche, Thierry Bezier nous offre une nouvelle entrevue du Web3 parisien (avec la voix un peu fatiguée.
Courage, Thierry !). Rodigo Sepulveda , fondateur de l’excellente plateforme vidéo vpod.TV , fait aujourd’hui face à la caméra. J’avais découvert Rodrigo il y a quelques années dans le Billautshow de l’éternel Jean-Michel . Je dois à ce dernier mon goût pour les entrevues vidéo d’entrepreneurs. En dehors d’une réflexion très pertinente sur le pragmatisme entrepreneurial, Rodrigo aborde le sujet de la monétisation des Web vidéo et par conséquent de l’insertion publicitaire dans celles-ci.
Quand on parle de standards publicitaires sur Internet, on fait référence à l’ IAB . Pour revenir à PLY Media, leur solution adPLY utilise les tags de la vidéo pour insérer des publicités ciblées en overlay. L’overlay est actuellement utilisé par Brightcove , VideoEgg , testé par Youtube et annoncé depuis hier par Dailymotion sous le nom de Toaster ad . Pour aller plus loin : Understanding the Participatory News Consumer. Overview In the digital era, news has become omnipresent.
Americans access it in multiple formats on multiple platforms on myriad devices. The days of loyalty to a particular news organization on a particular piece of technology in a particular form are gone. The overwhelming majority of Americans (92%) use multiple platforms to get news on a typical day, including national TV, local TV, the internet, local newspapers, radio, and national newspapers. Some 46% of Americans say they get news from four to six media platforms on a typical day. The internet is at the center of the story of how people’s relationship to news is changing. The process Americans use to get news is based on foraging and opportunism. In this new multi-platform media environment, people’s relationship to news is becoming portable, personalized, and participatory.
Portable : 33% of cell phone owners now access news on their cell phones. The average online consumer regularly turns to only a few websites.