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Facebook Marketing Statistics, Demographics, Reports, and News – CheckFacebook

CheckFacebook.com is not affiliated with Facebook. Each day, CheckFacebook.com tracks data reported from Facebook's advertising tool to help marketers and researchers understand how Facebook is spreading across the globe. Please send your thoughts about how the site can be improved, and questions to info@socialbakers.com .
Startups like Klout may have a hard time convincing brands they can prove how influential social media followers are. But dozens of studies aim to figure out why consumers are mentioning, following, or friending brands via social media. Empathica found 60% of consumers said they follow at least one brand on their social networks. http://econsultancy.com/blog/6949-study-why-all-those-people-are-really-friending-your-brand-on-facebook

Why people are friending your brand on Facebook | Econsultancy

What’s on your mind? | Facebook

People use status updates to share what’s on their minds, to tell others what they’re doing, and to gather feedback from friends. The different ways people use status updates form some interesting patterns. In this study, we looked at the usage of words in different “word categories” in status updates. This led us to discover some patterns in how people use status updates differently, and how their friends interact with different status updates. http://www.facebook.com/notes/facebook-data-team/whats-on-your-mind/477517358858
http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/

Facebook Statistics, Stats & Facts For 2011 | Digital Buzz Blog

Facebook Statistics, Stats and Facts for 2011 are starting to roll out, and here is the first infographic to wrap them all up thanks to Online Schools . With over 500 million users, Facebook is now used by 1 in every 13 people on earth, with over 250 million of them (over 50%) who log in every day. The average user still has about 130 friends, but that should expand in 2011. 48% of 18-34 year olds check Facebook when they wake up, with 28% doing so before even getting out of bed. The 35+ demographic is growing rapidly, now with over 30% of the entire Facebook user base.
“They swear like sailors, but boy, they’re smart.” That’s how NPR strategist Andy Carvin described the 1.4 million fans who comment and share stories through NPR’s Facebook page . The page — originally created by an NPR enthusiast from Canada — is one of the more popular media outlets on Facebook. http://www.niemanlab.org/2011/01/nprs-facebook-page-a-multi-million-pageview-machine/

1.4 million fans can’t be wrong: NPR’s Facebook page » Nieman Journalism Lab » Pushing to the Future of Journalism