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Startups like Klout may have a hard time convincing brands they can prove how influential social media followers are. But dozens of studies aim to figure out why consumers are mentioning, following, or friending brands via social media. The latest is from Empathica , which surveyed over 15,000 Americans and Canadians, to deliver its take on who's following brands and why.
Why people are friending your brand on Facebook
The number of users on Facebook in France has passed 21 million users, making France the 8th biggest Facebook Country in the world in regards to Facebook Population. From the list of our indexed brands, the most engaged brands in France in February were Aubade Paris , followed by Citroën , Natura Brasil and Pizza Hut France . These are the TOP 10 brands based on Fan Engagement. Regarding the Wall activity of Pages, we have created the so called Wall Activity Index where we compare the number of user wall posts divided by total number of fans.
Exclusive: French Facebook Marketing Report
Facebook Statistics, Stats & Facts For 2011
Facebook Statistics, Stats and Facts for 2011 are starting to roll out, and here is the first infographic to wrap them all up thanks to Online Schools . With over 500 million users, Facebook is now used by 1 in every 13 people on earth, with over 250 million of them (over 50%) who log in every day. The average user still has about 130 friends, but that should expand in 2011. 48% of 18-34 year olds check Facebook when they wake up, with 28% doing so before even getting out of bed. The 35+ demographic is growing rapidly, now with over 30% of the entire Facebook user base.“They swear like sailors, but boy, they’re smart.” That’s how NPR strategist Andy Carvin described the 1.4 million fans who comment and share stories through NPR’s Facebook page . The page — originally created by an NPR enthusiast from Canada — is one of the more popular media outlets on Facebook.
1.4 million fans can’t be wrong: NPR’s Facebook page » Nieman Journalism Lab » Pushing to the Future of Journalism
