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Two years after it hit the Web, Pinterest , a kind of virtual pinboard, is already the third-most popular social media site, after Facebook and Twitter.
With the Consumer Electronics Show (CES) 2012 a few short weeks away, it’s a good time to look ahead at what’s next for consumer technology. All eyes have been on tablets: Apple sold 40 million iPads in just 18 months, with 11 million sold in this past quarter alone — phenomenal growth for a new form factor. With the Kindle Fire and Barnes & Noble’s Nook Tablet finding their own successful markets, it’s easy to see why tablets attract so much attention and excitement.
As a global digital agency, one of our top priorities is keeping our collective finger on the pulse of consumer appetites and behavior in digital media.
Mobile consumers hate to be interrupted, so make sure your marketing adds value to their lives, says Tim Leake of Hyper Island Editor’s note: “Mobile Matters” is our ongoing series where advertising industry leaders sound off on the top issues, challenges, and opportunities in the fast-moving world of mobile marketing.
The past year didn’t see the emergence of the next Facebook or Twitter.
1) Gamification unlocked: Big Brands become more playful 'Gamification' is a simple idea: engage people by applying game mechanics to non-game situations.
<img alt="Photo: Nigel Parry" src="/magazine/wp-content/images/19-12/ff_bezos_f.jpg" title="CEO of the Internet" width="660" height="518" /> Industry observers see Amazon's entry into the tablet sweepstakes as further evidence that Jeff Bezos may well be the premier technologist in America. Photo: Nigel Parry; styling by Alvin Stillwell/Celestine Agency; grooming by Erin Skipley/Ajentse
Mary Meeker (former Wall Street analyst turned venture capitalist at KPCB ) has released her well-recognized Internet Trends 2011 report. Presented at the Web 2.0 Conference in San Francisco this week, the report–which is publicly available –captured 11 key trends based on various points of analysis. Per usual, we are commenting on some of what we perceive to be the most relevant (to our audience), actionable, and sometimes not entirely obvious insights below: