At the Nordic Exceptional Trendshop (NEXT) conference in Aarhus, Denmark yesterday, we were treated to some thoughts about the future from Tom Uglow, a Creative Director based at Google’s Creative Lab in London. Here are seven ideas he has for future tech innovations. It’s worth noting that Google isn’t necessarily working on these, but it shows some of the ideas that float arounds in the heads of Googlers. 7 tech predictions for the future from a Google Creative Director
4 Hot Social Gaming Trends to Watch Prita Uppal is the founder and CEO of YooMee Games, a social competition platform that brings tournaments and cash prizes to skill-based games across websites, social networks and mobile apps. More than 18,000 interactive gaming industry pros came to San Francisco for the Game Developers’ Conference this week, an annual event that draws programmers, artists, producers, game designers, audio professionals, business decision-makers and anyone else involved in the development of interactive games. At GDC in past years, hardcore gamers have been reluctant to accept social games into the fold, but this year there’s no denying it. Social games are the fastest growing segment of the gaming market with revenues projected to exceed $1 billion in 2011, and they are here to stay. There’s more to social games than harvesting crops, and the future looks full of innovation and opportunity for developers and players alike.
Razorfish’s Chief Technology Officer, Ray Velez, led the production of a report that focuses on how companies can work with emerging trends in technology including: Near Field CommunicationsThe Interface RevolutionOpen APIs and Digital ServicesHolistic Data ManagementBusinesses Shifting To Cloud Computing The 45-page report starts by pointing to data regarding Apple’s expansion, Android’s growth, and the introduction draws heavily on Ray Kurzwell’s The Singularity is Near. Moving on, it delves deeply into 5 main areas that will impact the business of brands in the near future. 1. Near Field Communications (NFC) includes contactless and incremental payments using mobile technology. Razorfish5: Technologies That Will Change The Business of Brands
2011: The Year the Check-in Died Early last year, "checking in" was the cool new craze. No visit to your favorite tech news site could be had without getting buried in an avalanche of articles about Foursquare, Gowalla, Loopt, BriteKite or a myriad other startups. The big guys quickly followed suit: Yelp introduced "Check-Ins" while Facebook launched "Places" and most recently, Google Latitude updated to incorporate check-ins and check-outs. But here's the thing: the trends aren't actually that good.
SXSW '11 : les tendances marquantes C'est fini. L'édition 2011 du festival interactif SXSW s'achève. Cinq jours d'incroyables conférences, rencontres, échanges autour de ceux qui font les médias numériques de demain à Austin, au Texas. J'ai tenté de rendre compte au fil de l'eau des conférences auxquelles j'ai assisté ici. Voici, en guise de synthèse, les grandes idées et tendances à retenir de SXSW'11.
Yes, ladies and gentlemen, it's that time of year again. That time when we stop for a moment to look back on the last six months of the year and wax philosophical, poetical, nostalgic, or quixotic about those trends that have emerged during the first half of the year that appear poised to dominate the advertising and marketing landscape. Or are they? Following are four of the biggest trends we've seen since the dawn of 2011. 6 months in review: Digital's biggest trends
Future of Innovation 2011 - Where technology is going
Blogging Innovation » Five Major Trends to Watch Now I spend a lot of time looking at and writing about disruptive business models (many of them are discussed in my most recent book, Surviving a Business Earthquake, and lately I have been talking about a handful that I think are really meaningful that will continue to mature over time and work their way into lots of other industries. 1. Friending No, it’s not new. At all.
5 Digital Marketing Trends to Watch The Digital Marketing Series is supported by HubSpot, which offers inbound marketing software that helps small and medium sized businesses get found on the Internet by the right prospects and converts more of them into leads and customers. Learn more. If this year’s SXSWi conference is any indication, the foremost digital marketing trends of 2011 will be central to one theme: user presence. Too often, businesses over-engineer their marketing efforts in an attempt to capture the attention of their audiences’ minds and wallets. But audiences are smart, and they're immune to these efforts.
Digital media, as many a Mashable reader is aware, is evolving at a rapid pace. It's three months in to 2011, and already we're witnessing the realization of many of our predictions for news media, digital advertising and startups this year. Social tools, such as Facebook and Tumblr, are coming to play a new role in news reporting and distribution, while brands are taking on the role of the media by creating and publishing content themselves. Meanwhile, consumers are beginning to access digital content across more devices, often simultaneously, and content creators are responding by creating content for multiple platforms and selling access to them in new subscription offerings.
The 2011 social media trends watch continued as Steve Rubel, SVP and director of insights at Edelman Digital, highlighted predictions and recommendations for this year while speaking at the BRITE ’11 conference hosted by Columbia Business School’s Center on Global Brand Leadership in New York on Wednesday. Brite is a global conference series focused on topics like culture and technology. Click through for seven key trends that should be on your radar. 7 Digital Trends Worth Your Attention - PRNewser
Isobar a présenté jeudi dernier, sa Digital Road Map conçue comme une cartographie dynamique des tendances digitales qui, comme le précise Florence Trouche, Présidente d'Isobar "s'inscrit dans le prolongement des cahiers de tendances générales d'Aegis". L 'objectif de cette cartographie est de partager le point de vue de l'agence sur les évolutions majeures qui se déssinent aujourd'hui, Internet entrant dans une nouvelle phase d'évolution... L'explosion des réseaux sociaux, la démocratisation vidéo, l'explosion des usagers smartphones d'ici 2014 ; les tablettes, la progression des utilisateurs avec notamment ces deux dernières années la progression des + de 60 ans passant de 37% à 68% (source Credoc) sur leur accès Internet.
Heidi Cohen | January 10, 2011 | 23 Comments inShare316 Shovel and Twitter in hand during the post-Christmas Snowpocalypse, Newark Mayor Cory Booker showed that 2011 will be about being connected, showing up, and responding to customers' needs. Like Mayor Booker, online marketers will require more than social media marketing.
10 technologies that will define 2011
10 Digital (and Nondigital) Resolutions to Make '11 a Win - Advertising Age - CMO Strategy
La vidéo en ligne en 2011 : télés connectées, recommandations sociales et guerre des standards
Following are my personal views on what will be interesting and important in the world of digital marketing and e-commerce for 2011. I haven’t given extensive justification for any of these. It’s just what I feel to be likely from my many conversations with industry influencers. I’d be very interested to hear your thoughts, or feel free to post a link to your own predictions. 1. The Year of Pragmatism – just do it 17 digital marketing trends for 2011, by Econsultancy CEO Ashley Friedlein
2010 was a busy year for social media and the web. It began (more or less) with the launch of the Apple's genre-defining iPad tablet and culminated with the ascent of Facebook as the web's most visited site. In between we had the fall of Palm, the rise of Android, the surprise of Groupon and the success of the Facebook movie. There was more, too, from fun new gadgets to embarrassing downtime (at a startup not called Twitter). If all that was packed into the final year of the last decade, what's coming our way as the calendar flips to the next? 95+ Predictions for the Web in 2011
Après le succès de la note de tendance 2010 nous vous proposons la vision de l'agence de 2011 Bien que Wired ait annoncé la mort du web en 2010 (en fait une formulation choc, pour marquer l’explosion du contenu hors navigateurs (applications, skype,…)), aussitôt remise en cause par Cisco, l’utilisation des « nouveaux » media est plus que jamais en plein boom et en train de transformer notre monde avec l’explosion du mobile, de la géolocalisaton, des « social games » et évidemment le succès jusqu’ici irrésistible de Facebook. Cette énumération technologique ne doit pas nous faire perdre de vue que la révolution vient non de l’innovation technologique mais des changements de comportements qui en découlent comme le rappelle Clay Shirky. Cette révolution sociétale ne vient cependant pas sans tensions, risques ou défis pour les institutions et les entreprises qu’elles soient établies ou nouvelles. Introduction à la note de tendances 2011 par Vanksen
Tendance # 1: Le digital, les media sociaux et le mobile continuent de progresser et deviennent incontournables
Tendance #4 : #SOCIAL MEDIA FATIGUE
Tendance #8: #VIR2RL
Tendance #7 : #GAMIFICATION
Tendance # 2 : #REALTIME
Tendance #11 : #brandcontent
Tendance #12 : #PRISE DE RECUL
Tendance #10: #Géolocalisation
Tendance #6 : #E-REPUTATION partie 2
Tendance #5 : #BACKCLASH
Tendance # 1 Le digital, les media sociaux et le mobile continuent de progresser et deviennent incontournables
Tendance # 3 : #SPLINTERNET
Five Trends to Keep an Eye on in the New Year - Advertising Age - Guest Columnists
Eleven Digital Trends to Watch in 2011
Armano & Rubel: 11 Trends To Watch For 2011