DIGITAL
If you pay the slightest bit of attention to Internet advertising, you know this.
Google, Facebook Own Nearly 50 Percent of Web Ad Market - Peter Kafka - Media
TABLETS
ZenithOptimedia has issued a report that contains both good news and bad news for Google.
Report: Google Controls 44 Percent Of Global Online Advertising
Global ad expenditure forecast to grow 4.7% in 2012, up from 3.5% in 2011 Quadrennial events and Japanese recovery to add US$7 billion (1.6 percentage points) to global growth Advertisers in much stronger position to invest in marketing than at the start of the last downturn Advertisers to invest cash reserves to win market share and stimulate consumer demand Ten developing markets to deliver half of global adspend growth between 2011 and 2014 Developing markets to increase their share of the global ad market from 32.3% to 35.9% over the next three years Internet’s share of expenditure to rise from 15.9% in 2011 to 21.2% in 2014, exceeding 30% in four markets
Quadrennial events to help ad market grow in 2012 despite economic troubles
Multichannel innovation: 15 brilliant examples from 2011
This Wednesday I'll be attending JUMP , our annual event dedicated to multichannel business. I'm inherently biased but the programme is truly fantastic . I expect to discover lots of new ideas and approaches to help improve the joined-up customer experience.
ENJEUX
GOOGLE
VIDEO
DISPLAY
Bonjour à toutes et à tous.
10 campagnes originales et autres opérations marketing réussies sur Twitter
Mobile
When a brand listens to digital natives
Here is a great demonstration of how digital behaviors have changed what people want from a brand.