Google, Facebook Own Nearly 50 Percent of Web Ad Market - Peter Kafka - Media. If you pay the slightest bit of attention to Internet advertising, you know this. But it’s always good to see it spelled out: Look how ginormous Google is! This exclamation point comes courtesy of Zenith Optimedia, via its new (scaled back) ad forecast today. It pegs Google’s share of the overall Web ad market at 44 percent, a number that has been steadily increasing for years, with the exception of a one-year hiccup in 2009.
Report: Google Controls 44 Percent Of Global Online Advertising. ZenithOptimedia has issued a report that contains both good news and bad news for Google. The good news is: Google controls 44 percent of global online ad revenues. The bad news is: Google controls 44 percent of global online ad revenues. At a time when Google is defending against antitrust investigations on two continents this news is most unwelcome. The shares of all the other major US internet companies are tiny by comparison, though together with Google they control 61 percent of the world’s digital ad spending. Overall the internet represents only 16 percent of global ad revenue according to ZenithOptimedia. ZenithOptimedia says that globally paid search will represent about 49 percent of all online advertising this year. Related Topics: Channel: Video | Google: Web Search | Google: YouTube & Video | Stats: Spend Projections | Top News.
Quadrennial events to help ad market grow in 2012 despite economic troubles. Global ad expenditure forecast to grow 4.7% in 2012, up from 3.5% in 2011Quadrennial events and Japanese recovery to add US$7 billion (1.6 percentage points) to global growthAdvertisers in much stronger position to invest in marketing than at the start of the last downturnAdvertisers to invest cash reserves to win market share and stimulate consumer demandTen developing markets to deliver half of global adspend growth between 2011 and 2014Developing markets to increase their share of the global ad market from 32.3% to 35.9% over the next three yearsInternet’s share of expenditure to rise from 15.9% in 2011 to 21.2% in 2014, exceeding 30% in four markets ZenithOptimedia predicts global ad expenditure will end this year at US$464 billion, 3.5% higher than in 2010, then accelerate to US$486 billion – a 4.7% growth – despite the continuing slowdown in Europe and fears that its debt crisis will get much worse.
We then expect ad expenditure to grow 5.2% in 2013 and 5.8% in 2014. Multichannel innovation: 15 brilliant examples from 2011. This Wednesday I’ll be attending JUMP, our annual event dedicated to multichannel business. I’m inherently biased but the programme is truly fantastic. I expect to discover lots of new ideas and approaches to help improve the joined-up customer experience. As it’s been a year since the last JUMP I thought I’d collate and share a few recent examples of innovative multichannel thinking.
Some of these are real success stories. There are plenty of others that I know I’ve missed out, some of which I’m looking forward to hearing more about on Wednesday. There are only a dozen or so places left at JUMP, which has a capacity of around 1,500 people, so it will be a sell out. NET-A-PORTER’s Window Shop The fashion etailer created a pop-up store window that allowed shoppers to use iPads and smartphones to bring the products to life. Carlsberg’s biker gang prank When I first watched this video it had less than 400 views. Tesco Korea’s virtual store Bing’s Jay-Z ‘Decoded’ campaign Ariel ‘Fashion Shoot’
The creative internet (106 things)
GOOGLE. VIDEO. DISPLAY. Fallon Brainfood: Fall0nylitics 2.1. SOCIAL. 10 campagnes originales et autres opérations marketing réussies sur Twitter. Bonjour à toutes et à tous. Cette semaine, Twitter fête ses 5 ans, et comme vous le savez sans doute, la plateforme compte encore peu d’utilisateurs en France (j’en ai d’ailleurs parlé mercredi sur la chaine France24, vidéo Youtube à l’appui) mais reste toujours très médiatique, largement citée dans la presse et dans la blogosphère.
Ainsi, Twitter ne vous permettra pas forcément de toucher un nombre important de consommateurs, sauf si vous arrivez à faire en sorte que l’on parle de vous ou de votre marque. Beaucoup d’entreprises, associations ou sites internet perçoivent bien le comportement à adopter et les différentes actions à mener lors de l’élaboration d’une présence sur Facebook, mais ne savent pas par quel côté aborder Twitter, tout simplement parce que les utilisateurs n’ont pas les mêmes attentes, et la même influence auprès de leur sphère sociale. 1.
Jeep et son #JeepPuzzle reposant sur les avatars 2. 3. 4. 5. 6. 7. 8. 9. 10. Illustration : WallPapersCrunch.com.
When a brand listens to digital natives.