If you pay the slightest bit of attention to Internet advertising, you know this.
ZenithOptimedia has issued a report that contains both good news and bad news for Google.
Global ad expenditure forecast to grow 4.7% in 2012, up from 3.5% in 2011 Quadrennial events and Japanese recovery to add US$7 billion (1.6 percentage points) to global growth Advertisers in much stronger position to invest in marketing than at the start of the last downturn Advertisers to invest cash reserves to win market share and stimulate consumer demand Ten developing markets to deliver half of global adspend growth between 2011 and 2014 Developing markets to increase their share of the global ad market from 32.3% to 35.9% over the next three years Internet’s share of expenditure to rise from 15.9% in 2011 to 21.2% in 2014, exceeding 30% in four markets
This Wednesday I'll be attending JUMP , our annual event dedicated to multichannel business. I'm inherently biased but the programme is truly fantastic . I expect to discover lots of new ideas and approaches to help improve the joined-up customer experience.
Bonjour à toutes et à tous.
Here is a great demonstration of how digital behaviors have changed what people want from a brand.