To view more information on each trend, click or touch its image. Once a text box has appeared you can click or touch it to return to the initial graphic. Sharepocalypse Now: Generation Overshare Mass-sharing in the social-media age is bringing new meaning to the term 'information overload'. Speaking at the Facebook f8 developers' conference last year, Mark Zuckerberg, chief executive of Facebook, said: 'Our development is guided by the principle that every year the amount people want to add, share and express is increasing.'
Marketing & Strategy Innovation 7 Supermarkets to Visit in 2012 by Alain Thys on 26 December, 2011 - 20:24 When interviewed for my book So You Want To Be Customer-Centric , Georges-Edouard Dias of L'Oréal pointed out the opportunity to truly improve the customer experience in many traditional supermarkets. In his view: “Many stores today aren't really user-friendly.
It seems that people now expect me to do a new trend map each year. I was starting to think I’d run out of ideas about what to do with colours and lines when I had another thought – crosswords. Here’s a very early draft. The difficult bit, obviously, is linking one trend directly to another. For example, you can run localism directly off globalism, but some of the other connections are proving more difficult. This entry was posted in 2012 Trends .
XM Gravity’s Happiness App March 27, 2013 | 4:45 pm As we noted in our 10 Trends for 2013, more people are coming to recognize the link between health and happiness and taking proactive steps to improve both at once. Indonesia-based digital agency XM Gravity, a JWT company, recently created a mobile app designed to keep employees feeling happy, connected and cared for. The app’s “Mood” function asks users to choose one of nine emotions (excited, mad, relaxed, etc.); executives or HR personnel will seek out people who consistently specify negative moods in an effort to fix the situation. A “News” section features fun announcements (free ice cream, movie screenings, company trips). “The Happiness App serves as a sort of heart check up on everyone in the company,” explained CEO Kevin Mintaraga.
In our seventh annual year-end forecast of trends for the near future, continued economic uncertainty, new technology and the idea of shared responsibility are at the center of or driving many of our trends. JWT’s 10 Trends for 2012 report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, we conducted quantitative surveys in the U.S. and the U.K. using SONAR, JWT’s proprietary online tool.
XM Gravity’s Happiness App March 27, 2013 | 4:45 pm As we noted in our 10 Trends for 2013, more people are coming to recognize the link between health and happiness and taking proactive steps to improve both at once. Indonesia-based digital agency XM Gravity, a JWT company, recently created a mobile app designed to keep employees feeling happy, connected and cared for. The app’s “Mood” function asks users to choose one of nine emotions (excited, mad, relaxed, etc.); executives or HR personnel will seek out people who consistently specify negative moods in an effort to fix the situation.
Introduction | This year, much as in previous years, some brands may be staring into the abyss, while others will do exuberantly well. And while we can’t offer any help to defaulting nations or bankrupt companies, we do believe that there are more opportunities than ever for creative brands and entrepreneurs to deliver on changing consumer needs . From Canada to Korea.
13 October 2011 | By Anna Rudenko Defining which global brands are better at the current moment, which of them has shown striking results in the tough economic conditions of the recent year is a challenging task. For the 12th consecutive year, Interbrand, the world’s leading brand consultancy, undertakes profound research, building the Top100 Global Brands 2011 list by taking several criteria such as presence on the global market and financial performance of the brand into consideration. All this is to provide marketers with an insight into what the global brands have been doing to achieve success in the past 12 months. This year’s #1 ranked brand is Coca-Cola , which has shown 2% change in brand value and got on the top position for its compound prolific strategy, which builds on both delivering better products (here, innovative packaging has played a vital role), and building strong ties with consumers.
Publié le 02 octobre 2011 C’est à Paris, que le futurologue Richard Watson présentera, lors de la conférence Future Now, les 5 grandes tendances du prochain demi-siècle. INfluencia révèle avec un peu d’avance ce qui sera dit demain sur notre avenir… Quelle sera la génération la plus choyée dans les années à venir? L’Europe et les USA continueront-elles à imposer les règles du jeu?
Now that it’s almost 2012, I think it’s about time we revisited my top 10 trends for 2011 that were written in late 2010 and posted in early January. How right have they proven to be? Judge for yourself. Personally I think the only one that’s way off is number 8.
This was easier than I thought. I’ll flesh this out (and change my mind) over the coming months, but here’s the current list. 1. Mass intimacy 2. Augmented reality 3.
I’ve started to think about trends for the next 12-18 months and it’s come out as quite a depressing little list. Here they are. I will endeavour to put together something less pessimistic over the next few weeks.
26 words to describe 2012. Unless you live somewhere like Asia, in which case the list would be totally different. If you don’t recognise something look it up at Wordspy.com. BTW, I have a feeling that Bifurcation – meaning forking or splitting into two – could be the word for 2012. Anxiety Bifurcation Contagion Debt Euro Frugal Greece Hope Inflation Juvenoia Kaput Locavore Marginal Nostalgia Ostalgia Payoff Quality Regulation Simplicity Thrift Unemployment Volatile Weisure Xenophobia Yearning Zen mail