CLASSEMENT. GOOGLE. PHOTO. Unify, Simplify, Amplify: How Moleskine Gets Branding Right. Last month I offered some branding advice based on the belief that, in order to win, companies need to Unify, Simplify and Amplify their brand message.
This month I will showcase my first example of a brand that puts this formula into practice -- the Italian brand Moleskine, or as they pronounce it in Italy, "mol-a-skeen-a. " Moleskine is the "little black dress" of notebooks. Like that fashion staple, it is a blank canvas for personal expression ready to be dolled up at the creative whim of its owner. Their brand guidelines balance between cohesion and openness The Moleskine notebook is not an original idea.
The Evolution of Car Logos. What the World Needs Now: Global Brands for the Global Generation. What is it about being a true global brand these days?
Do we still have to think global and act local? Or has the web changed all that, bringing the world together more than ever before? Globalization has always been something that the advertising industry has struggled with. In the past, the main role of a global agency has been to manage execution across borders. Today the significant opportunity in brand building is to maximize one idea across the globe, to create an inspirational rallying cry for a global consumer movement.
SLOGAN. RANKING.