Content Discovery Tools. Guide. If you’re a visiting dignitary whose country has a Gross National Product equal to or greater than the State of California, your visit to Silicon Valley consists of a lunch/dinner with some combination of the founders of Google, Facebook, Apple and Twitter and several brand name venture capitalists.
If you have time, the President of Stanford will throw in a tour, and then you can drive by Intel or some Clean Tech firm for a photo op standing in front of an impressive looking piece of equipment. The “official dignitary” tour of Silicon Valley is like taking the jungle cruise at Disneyland and saying you’ve been to Africa. Because you and your entourage don’t know the difference between large innovative companies who once were startups (Google, Facebook, et al) and a real startup, you never really get to see what makes the valley tick. I’m leaving out all the traditional stops that you can get from the guidebooks. Palo Alto – The Beating Heart 1Start your tour in Palo Alto. Business model canvas. Ultimately, customers are the only relevant judges of your business model. However, even before you test your model in the market, you can assess its design with 7 questions that go well beyond the conventional focus on products and market segments.
Tools You Gotta Use. Setting up your e-commerce empire (even if it’s just one site for now) is impossible without using the right tools.
Some are free, some are not, and they also change over time as some tools become out-dated and new tools hit the scene. Here we give you an up to date snapshot of what we are currently using: While we have some private High PR linking services that we use, we unfortunately have to keep them private. We have also ranked sites without them though, and always grab a couple of link diversity packages the likes of which can be found on a range of different sites.
WarriorForum - Internet Marketing Forums. Subscrea. Google Apps for Business. Subscrea Blog. Found My Animal Collapsible Canvas Water Bowl. 3 Content Marketing Trends to Pay Attention to in 2013. We hear it all the time: “Content is King.”
Content marketing is become more of a focus for B2B marketers as they begin to see the transition from telling to showing. Content enables marketers to provide buyers with the information they need while still promoting themselves as a thought leader and business that adds value to others. Relevance to the content recipient as well as how the content is distributed are things businesses need to pay attention to in 2013. Each year, there are some shifts in the marketing world, whether it is the adoption of a new platform or a transition from one strategy to the next. Content marketing is experiencing some shifts in trends in the New Year. Content Creation The number of B2B marketers creating in-house content has risen 18 percentage points. The problem is solutionism. How to Start a Business. SEO: Impact of Ecommerce Catalog Structure. Information architecture and search engine optimization are both critical aspects of developing an ecommerce site.
During the process, early decisions made about the structure of a site and its product catalog can have surprising ramifications for SEO. Which product types and attributes are assigned as categories, subcategories, and filters within the catalog impact much more than user experience. They also impact which pages the ecommerce platform will generate and how they’re interconnected in the navigation, both of which impact SEO. Let’s use a hair care products site as an example. Say we’re selling shampoo, conditioner, and styling products for men, women, and children. Enlarge This Image Option 1: Sitemap organized first by product type categories. Enlarge This Image Option 2: Sitemap organized first by gender/age categories. Each contains the same product types and attributes, but arranged in different ways. Will the Right Pages Exist? Enlarge This Image. Finding Products to Sell Online.
Scribe: Content Marketing Software that Works. Personal Shopping: A New Standard - SaleMove. Home » Blog » Personal Shopping: A New Standard Shopping malls are dying… there’s even in an obituary of sorts where you can browse the fallen.
There are a couple of macroeconomic trends that are responsible for all these fallen malls. The first major trend is of course the rise of the online shopper. How To: $30 Soft Box. A soft box is a must if you want to take nice subject photos without relying on fickle natural light.
They soften shadows and provide a soft even light. They can hide blemishes and generally make things look more appealing. The different between a soft light and regular lamps is the difference between these two un-retouched photos. Visual Communication. Digital Strategy: Empathy: The Key Ingredient to Digital Marketing. In all of my work as an interactive creative director and digital strategist, my main task in every project was to attempt to get into the shoes of my intended audience to imagine how they would use the things we built.
In the digital business, we want people to feel emotions (like in traditional advertising) but we need for them to do something right away. Click, buy, give us your email, post on Facebook, forward to a friend, or just play; the actions are key in digital since we're creating two-way communications.