Freemium + Emergence Capital Partners
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Posted by Tom Foremski - March 25, 2010 It pays to specialize. VC firm Emergence Capital Partners is doing very well by focusing on investments in the enterprise IT market, and on startups that make use of the 'freemium' business model. Freemium is not a new idea, companies have been giving away products and services for free for a long time but it is a new word -- popularized by Fred Wilson, a VC at New York City based Union Square Ventures.
Emergence Capital: Profitable Lessons From Freemium Business Mod
Freemium is offend associated with the software industry and internet services. Yet today freemium is being used in a range of different industries. On this page you can find guides to using freemium in several different industries: Music, Publishing, Consulting, Software and others…… .. Read More
Freemium Blog -
“You always want a partner who is an expert in your business, but it is rare to find an entire firm with that singular focus. Emergence came with a prepared mind.“
Emergence Capital Partners
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Posted by Tom Foremski - March 29, 2007 I've been waiting for a few minutes inside VC firm Emergence Capital Partners' swank offices in San Mateo as general partners and co-founders Gordon Ritter and Jason Green walk in. "I see that you've managed to escape the Sand Hill Road gulag," I tell them. They laugh and we sit down to talk about their VC investments and philosophy.
Emergence Raises New Fund and Maintains Focus - SVW
The Freemium Business Model
I wrote a post last weekend called My Favorite Business Model . I posted it earlier today. Here is how I described the business model: Give your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc, then offer premium priced value added services or an enhanced version of your service to your customer base. At the end of the post I asked for some suggestions of what I should call this business model.Free! Why $0.00 Is the Future of Business
The huge psychological gap between "almost zero" and "zero" is why micropayments failed. It's why Google doesn't show up on your credit card. It's why modern Web companies don't charge their users anything.