The Strategic Pyramid. What’s the difference between a mission and a vision? How’s a purpose different from a goal? Does the corporate mission last forever, or does it change over time? If you’re confused about any or all of these, it’s not your fault. For two decades, business leaders have tossed these terms around with reckless abandon, while experts have defined them in ways that seem to contradict one other.
Here’s a simple model that puts the major concepts of the last 20 years into a clearly defined hierarchy. The next time you address the top-level drivers behind your business or brand, download the slide below to get your team on the same page. Notice in the pyramid that mission and vision are on the same level. That’s it. Image credit: wikipedia.com. Great Ideas! Peter Drucker's "The Five Most Important Questions Yo... Strategic Planning Model. Strategic Planning: Moving from Point A to Point B Faster. Goal Setting PowerPoint PPT Content Modern Sample. Organizational Planning & Goal Setting.
Vision, Mission, and Values.