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The Strategic Pyramid. What’s the difference between a mission and a vision?

The Strategic Pyramid

How’s a purpose different from a goal? Does the corporate mission last forever, or does it change over time? If you’re confused about any or all of these, it’s not your fault. For two decades, business leaders have tossed these terms around with reckless abandon, while experts have defined them in ways that seem to contradict one other. Here’s a simple model that puts the major concepts of the last 20 years into a clearly defined hierarchy.

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