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Disruptive Innovation. The disruptive innovation is probably one of the most important innovation theories of the last decade.
The core concepts behind it circulated so fast that already in 1998, one year after the publication of the theory, people were using the term without making reference to Harvard professor Clayton Christensen or to his book The Innovator’s Dilemma (Harvard Business School Press). This article is the seventh part of the Innovation Management Theory series, you can check the previous six clicking here. Disruptive Innovation. Disruptive Innovation.
Disruptive Innovation (part 2) Disruptive Innovation - Clayton Christensen (Part 1) Disruptive Innovation: How Houghton Mifflin Turned It into an Opportunity. Disruptive Innovation Explained. Disruptive Innovation Explained. Clayton Christensen And The Innovators' Smackdown. 4 Types of Innovation (and how to approach them) Albert Einstein once said, “if I had 20 days to solve a problem, I would spend 19 days to define it.”
Good advice. Innovation is a particularly sticky problem because it so often remains undefined. We treat it as a monolith, as if every innovation is the same and one approach fits all. That’s why efforts tend to be fraught with buzzwords and rarely lead anywhere.