Ronald Brown is a successful startup CEO with an extensive background in technology and consumer marketing. His new book, Anticipate. The Architecture of Small Team Innovation and Product Success is available via iTunes, Amazon, Barnes & Noble, and Kobo.
In the last few years, most companies have realized that social media is more than just the latest fad in communicating to the under-30 demographic, and is instead a generator of real dollars and cents value for their businesses.
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by James Allworth | 11:38 AM October 24, 2011 In the lead up to today's release of the Steve Jobs biography , there's been an increasing stream of news surrounding its subject. As a business researcher, I was particularly interested in this recent article that referenced from his biography a list of Jobs's favorite books .
In case you didn’t notice, you are living two separate lives. You are not just you in the flesh any longer. You’ve created an alternative, digital persona- a persona that can be judged as a Facebook profile or a Twitter handle.