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Semantic search: the future of search marketing? Semantic search has been around for a while and many SEOs know it very well.

Semantic search: the future of search marketing?

They understand its importance and that Google is sending more and more signals that it will influence rankings now and even more so in the future. I wanted to talk about semantic search because of where this part of search is heading and the opportunities it represents at the present and in the future. What is semantic search? Semantic search is the technology the search engines employ to better understand the context of a search.

In other words engines such as Google want to better understand more than just the explicit meaning of a keyword typed into the search engine, they want to know in which context it is being used right now, so they can serve up the most useful results at that very moment in time they are needed. An example of this is could be if one searched for a broad term, without giving the search engine enough to understand the user intent. Semantic mark up and different types of schemas. How to Use Excel : 14 Tips & Tricks. Sometimes, Excel seems too good to be true.

How to Use Excel : 14 Tips & Tricks

All I have to do is enter a formula, and pretty much anything I'd ever need to do manually can be done automatically. Need to merge two sheets with similar data? Social and SEO Work Better Together. Social has a significant influence on SEO, despite industry gurus suggesting otherwise.

Social and SEO Work Better Together

Last year, Matt Cutts said in a YouTube video that Google didn't count social media metrics such as likes or shares when ranking search results. But fast-forward 12 months and the landscape has changed, with social influencing all areas of search engine optimization, be it on the Web, mobile, or local. Social Media: The Free Beginner's Guide from Moz.

Chapter 1 Introduction What is social media? "Social media" is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites. It's called social media because users engage with (and around) it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions. Comparatif des meilleurs outils d'analyse SEO - Compare best SEO tools.

There are far too many SEO tools out there, more than you can find the time to try and evaluate.

Comparatif des meilleurs outils d'analyse SEO - Compare best SEO tools

Now you don't need to waste your time checking out all possible alternatives and find the best SEO software for your needs. We found the most prominent SEO tools, and compared them feature to feature, button to button, price to price. How to Tag in perfect harmony with Google Analytics : Google Tag Manager ! Using Optimizely and Google Tag Manager While you can do a lot with Google Tag Manager, you can’t load Optimizely via Google Tag Manager unfortunately.

How to Tag in perfect harmony with Google Analytics : Google Tag Manager !

This is because Optimizely needs to be loaded synchronously in the head section and Google Tag Manager does not support synchronous loading. Pragmatically this means that Optimizely won’t integrate well with analytics and the old page might show briefly before the Optimizely version of the page loads, creating a “flash effect”. Power Editor Facebook : Analyser la promotion de vos contenus. Facebook vient de procéder à une série de changements concernant le Power Editor.

Power Editor Facebook : Analyser la promotion de vos contenus

Pour rappel, le Power Editor est un outil qui aide les entreprises à gérer des campagnes et des annonces publicitaires. HTTP/2 coming to browsers within weeks ! The Internet Engineering Task Force's HTTP Working Group has finalized its work on Hypertext Transfer Protocol 2, the successor to the HTTP/1.0 and HTTP/1.1 protocols that are the core of the Web.

HTTP/2 coming to browsers within weeks !

The working group has actually finalized two closely related specifications. The first is HTTP/2 itself. The second is called HPACK, a specification for compressing HTTP/2 headers. Work on HTTP/2 began in 2012 in response to the development of Google's SPDY protocol. Google created SPDY to address a number of performance gripes that the company had with traditional HTTP. Perhaps the biggest issue with HTTP/1.x was its use of multiple connections to load resources in parallel. Page Facebook: Comment Ajouter un Bouton Call-to-Action? En décembre dernier, Facebook avait annoncé le lancement des boutons call-to-action pour les pages Facebook.

Page Facebook: Comment Ajouter un Bouton Call-to-Action?

Excel Tools for SEO. Search Engine Optimization is an activity that calls for a lot of tools.

Excel Tools for SEO

Astuces pour un meilleur référencement. How I Recovered From A Google Penguin Penalty - Case Study. Rankings decreased after a Google update?

How I Recovered From A Google Penguin Penalty - Case Study

Have you suddenly lost traffic and you suspect Google Penguin has filtered your website from the search results? I know how you feel, because I’ve been in the same situation as you are now. But, don’t get discouraged, there’s still hope you can recover your rankings and traffic. How to recover from a Google penalty - Penguin, Panda, manual action. According to Google, more than 400.000 manual web spam actions are taken, every month. Matt Cutts claims that only 5% of the webmasters that have received a manual penalty are submitting a reconsideration request. But, what happens when your website is penalized? Should you bury your website and move on, or should you try to recover it? If you are one of the webmasters that have received a slap from Google, keep reading, because I will show you how to identify and recover from a manual action or an algorithm penalty. Identifying your penalty There are two types of penalties, manual and algorithmic.

Competitive Analysis. This is the third and final part of a series on fast SEO competitive analysis. In the first article we went over the basic, but essential keyword research process. Focusing on more than just individual keywords, and looking specifically for search behaviorand categorizing target keywords. In part two we identified where content gaps existed by looking at what was most relevant in Google search, compared to what Google found most relevant specific to a particular site. Step one, content. Step two, ranking eligibility. Competitive Analysis. Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy.

Not until we comprehensively understand what people are using to find our client’s products or services in search engines, can we begin identifying issues and focusing on high-opportunity areas. Your SEO strategy is only as good as the keyword research that went into it. This article will focus on the following aspects of keyword research, the first of a multipart series on Fast SEO Competitive Analysis. Content Marketing Without Marketing Is Just Content. Content marketing without the actual act of marketing is just creating content – it’s simply contributing more noise to the Web. So how can you leverage SEO, and specifically link-building, techniques to market your content?

There is already a glut of content online and more is being produced every day at a rapid pace. (Image Credit) According to the above graphic, WordPress users publish 347 new blog posts every minute (and that was in 2012). Hummingbird : l'algorithme de Google, 1er Recommendations. Google déploie depuis un peu plus d’un an la nouvelle version de son algorithme baptisée Hummingbird (Colibri). Pour savoir ce que ce changement apporte et quels sont les critères importants à prendre en compte pour le référencement naturel de votre site Internet, nous vous proposons de découvrir une infographie qui résume bien l’ensemble des points clés, accompagnée de quelques précisions de notre part.

Tout d’abord, soulignons que le nouvel algorithme de Google tient de plus en plus compte des expressions utilisées par les internautes dans leurs recherches, et non plus simplement des mots-clés qu’elles contenaient. De plus, contrairement à Penguin, Hummingbird ne cherche pas à pénaliser les sites, mais plutôt à récompenser ceux qui répondent précisément aux requêtes des internautes. Ainsi, il ne faut plus seulement réfléchir à sa stratégie de référencement en termes de mots-clés, mais aussi en termes d’expressions. Effect of Google' Algorithm Updates on Paid Search. Google constantly rolls out changes to its search algorithm in an effort to provide users with the most useful results possible.

As many as 500 minor changes surface each year, along with a dozen or so major updates to thwart spammers and anticipate the information users really want to find. Each major change to the algorithm presents a challenge for search-engine professionals, who in turn scramble to maintain their hard-won SEO placements. More often than not, the search community doesn’t agree on benefits of these algorithm changes. Some experts predicted the most recent change would have no effect, while others claimed the results would negatively impact up to 90% of websites. The latter turned out to be true. Take care : your CSS and JavaScript can have an impact on your rankings ! Webmaster level: All We recently announced that our indexing system has been rendering web pages more like a typical modern browser, with CSS and JavaScript turned on.

Today, we're updating one of our technical Webmaster Guidelines in light of this announcement. For optimal rendering and indexing, our new guideline specifies that you should allow Googlebot access to the JavaScript, CSS, and image files that your pages use. This provides you optimal rendering and indexing for your site. Disallowing crawling of Javascript or CSS files in your site’s robots.txt directly harms how well our algorithms render and index your content and can result in suboptimal rankings.

Updated advice for optimal indexing. Free Advertising on Google. CM TOOLS (Outils +astuces) Rival IQ. Outil de veille strategique et concurrentielle. Rival IQ. 12 Critical Metrics to Help You Build a Data-Informed Content Strategy. The Beginners Guide to SEO. SEOs tend to use a lot of tools. Some of the most useful are provided by the search engines themselves. Search engines want webmasters to create sites and content in accessible ways, so they provide a variety of tools, analytics and guidance.

These free resources provide data points and opportunities for exchanging information with the engines that are not provided anywhere else. Below we explain the common elements that each of the major search engines support and identify why they are useful. 1. What is Link Building? Strategies & Examples. For search engines that crawl the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways. Since the late 1990's search engines have used links as votes - representing the democracy of the web's opinion about what pages are important and popular.

The engines themselves have refined the use of link data to a fine art, and complex algorithms create nuance evaluations of sites and pages based on this information. How To Do Keyword Research. 5 Essential Social Media Metrics to Track and How to Improve Them. “I like to go with my gut!” Comment identifier et analyser les performances de vos actions. De nos jours, 45% des entreprises passent 5 heures et plus sur les réseaux sociaux par semaine.

La digitalisation des entreprises est désormais incontournable ! En effet, la tendance digitale est propulsée sur le devant de la scène depuis quelques années avec l’explosion des réseaux sociaux et des TIC. Ce qu’il faut mettre en avant, ce n’est pas l’efficacité des réseaux sociaux mais comprendre comment les utiliser à bon escient. Leur utilisation peut être un véritable levier à différents objectifs, augmentant le potentiel de viralité et fidélisant votre clientèle. Les principaux réseaux : Réseaux sociaux : 4 outils pour augmenter son influence. Développer sa présence sur Internet. Le blog d'1min30. : toutes les nouvautés Social Média. Duane forrester : specialist SEO Social Media. Increase Your Chances of .EDU Backlinks With SM Ads.