Social MEowDia Explained - Avalaunch Media. While social media might be second nature to some of the more tech savvy individuals of the world, it’s a fully foreign language to others – even those that feel they have a solid understanding of the platform are often blind-sided by some of the totally new social sites that seem to be popping up left and right.
Une histoire d'amour?
Infographic. Social Search Optimization on Five Major Social Networks (Part 2: Twitter, Pinterest, Google+) Part 1 of this two-part article series discussed social search optimization on Facebook and YouTube.
On tap this week: Twitter, Pinterest, and Google+. Twitter Since the beginning of Twitter, users have sent over 163 billion tweets. This microblogging platform embodies traits of modern society. With a 140-character limit, each "tweet" forces users to quickly get to the point—a preference of many in this digital age of constant communication and instant feedback. Twitter's real-time feed is available in some 20 languages, and—considering the more than 400 million monthly visits worldwide—that number will soon increase. The search feature within Twitter provides sectioned results.
Twitter search has great potential as a marketing tool because it allows users to search any keywords or hashtags mentioning any related product, service, person, event, or trend. For example, a new Italian restaurant can search the term "pizza" and then tweet at anyone who has mentioned eating or craving pizza. Non-Profit - Nonprofit Benchmarks: Email, Social, Audience, Fundraising [Infographic] Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached via social networks, according to an analysis of leading US nonprofits.
![Non-Profit - Nonprofit Benchmarks: Email, Social, Audience, Fundraising [Infographic]](http://cdn.pearltrees.com/s/pic/th/fundraising-marketingprofs-55915544)
Email list is up 15%, online revenue grew 21% from 2012 levels, and the number of Twitter followers increased 264% over the past year, the 2013 eNonprofit Benchmarks Study, conducted by M+R Strategic Services and NTEN, found. However, the long-term decline of email response rates is continuing, even as online revenues increase and social media audiences grow, according to the analysis. Click-through rates for fundraising messages, for example, declined steeply (down 27% from 2011); consequently, fundraising response rates dropped to 0.07%—a 21% decrease from the prior year. 7 in 10 Smartphone Owners Access Facebook via Their Device.
Smartphones have become the central social, communication, and information tool for growing numbers of younger Americans, according to a study conducted by IDC for Facebook.
Among smartphone owners age 18-44, making phone calls accounts for only 16% of the total time spent with their devices, whereas the remaining 84% of time is spent texting and interacting with email and social networks. Below, additional findings from the report titled "Always Connected: How Smartphones and Social Keep Us Engaged," sponsored by Facebook, which studied how 7,500 smartphones owners age 18-44 used their devices over the course of one week in March 2013.
Top Applications and Activities Across 10 popular applications and smartphone activities, email (78%) is the most popular among smartphone users age 18-44, followed by browsing the Web (73%), and accessing Facebook (70%). Smartphones Day and Night Smartphones are now a constant in people’s lives. Four Questions to Ask Yourself When Adapting Traditional Marketing Techniques for Social Media.
Why have only 34% of marketers generated leads using Twitter?
Why is this number so low if new users keep signing up for social networks and companies keep publishing posts about taking advantage of those networks for marketing? Though marketers know they need to include social media in their marketing plans, they often aren’t sure how it fits in---and they don’t want to scrap their entire strategy. That leads to social strategy being fit in at the last minute (if it is even included at all), rendering any social efforts ineffective. But the good news is, marketers, that you don’t have to return to the drawing board to have a sound social strategy. Traditional marketing techniques can be easily adapted for social media to meet campaign goals. Here are four questions to consider before incorporating social into your marketing strategy to ensure its success. 1. 2.
Customer Behavior - Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than Online. Today's teens, though digital natives, by a wide margin prefer to shop in stores than online, and even their use of what they consider their favorite social networks is decreasing in importance for them, according to the 23rd semi-annual Taking Stock With Teens survey from Piper Jaffray.
The study also indicates improving discretionary spending across various categories: "Our Spring 2012 survey results provide confirmation that we are in the early stages of a clearly defined discretionary spending cycle," said Jeff Klinefelter, director of research and senior research analyst at Piper Jaffray. "Double-digit increases in spending on a sequential and year-over-year basis for both upper- and average-income teens, and similar strength in spending intentions, signal improved confidence in the overall environment and a willingness to spend more broadly on key categories of interest. " Below, selected findings from the most recent Taking Stock With Teens survey from Piper Jaffray. Shopping Fashion. Statigram - All Instagram online. The Basics Of Social Media Marketing For B2B Companies. While there has been a lot of talk surrounding how businesses should be developing for mobile and adapting to all new mediums, it looks like B2B companies are concentrating on the basics and getting them right first.
According to research from eMarketer, the majority of digital strategies are increasing spending on their websites with 70.1% of respondents saying it was a priority. Email marketing (61.9%) and social media (56%) were placed second and third on the list. When asked what the leading content marketing channels were, websites came out on top with 93% of respondents selecting it while social media came second with 65.4%. For the most part, this is encouraging news. It shows that companies wish to focus on the basics and get them right first.
Which Social Media Channels Are Best For B2B Marketers? Social media can be a powerful business marketing tool.
You will find great examples of B2C social successes all over the internet, but what about B2B? Can you effectively use social media to market B2B products or services? If so, which platform will be best for reaching your B2B prospects? Social media is a marketing medium that B2B organizations cannot afford to ignore. According to a recent study by eMarketer, 52 percent of small business owners in the U.S. feel like companies aren’t reaching them effectively. Beyond Aggressive Sales. JPL - Social Media Marketing for B2B Companies. Les réseaux sociaux ne sont plus un simple effet de mode. Dans son rapport annuel d’observation des réseaux sociaux, Nielsen révèle que les réseaux sociaux ont désormais atteint l’âge de la maturité et ne sont plus à classer dans le phénomène de mode.
Bien ancrés dans notre univers, ils font partie intégrante de notre mode de vie. Les études tentant de prouver que les réseaux sociaux n’étaient qu’un phénomène de mode ont été nombreuses au cours de ces dernières années. Pourtant, les réseaux sociaux sont toujours là et sont même en meilleure forme qu’ils ne l’ont jamais été! Chaque jour, un internaute passe en moyenne 20% de son temps en ligne sur les réseaux sociaux. Sur mobiles, l’utilisation des réseaux sociaux aurait grimpé de 63% en un an. Les réseaux sociaux se portent bien. Si les applications mobiles connaissent une très grosse croissance, les sites mobiles ont toujours la cote. On en parle sur le forum. 'B2B social'
Twitter. Réseaux Professionels. Linked In. Viadeo. Ziki. Picture Social Media Marketing. Pinterest. Instagram. SnapChat. Google + SocialCam. Divers.