Twitter Seen Outpacing Facebook, LinkedIn for B2B Lead Generation. While social media remains somewhat of a bit player in driving B2B website traffic, it accounted for about 5% of leads in 2012, per results [download page] from an Optify study. Comparing the largest players within the social media space, Facebook was the dominant driver of site visits, at a majority 54% share, followed by Twitter (32%) and LinkedIn (14%). But, when it came to leads, Twitter was far and away the most important social media source, generating 82% share of leads, compared to just 9% each for Facebook and LinkedIn. Twitter not only was best for generating leads, but it also showed the highest conversion rates. Compared to the 1.22% average for social media (which was below the 1.6% average for all site sources), Twitter had a 78% higher conversion rate (2.17%), easily outperforming LinkedIn (0.8%) and Facebook (0.74%).
That’s despite LinkedIn having the highest engagement rate by pageviews per visit (2.5), and Twitter the least (1.5). 37 Ways to Use Social Media to Market Your Website. How to Create Engaging Online Content. Not long ago, I came across an excellent post by Rajesh Setty, an entrepreneur, author and speaker based in Silicon Valley. The post is called “9 Ways People Respond to Your Online Content” and it’s republished here, with permission from Mr. Setty. Blogs and Twitter have almost eliminated any barrier to publishing. You have an idea and in a few minutes your thoughts can be online. Think about it — with every person thinking about more than 50,000 thoughts a day, producing online content can be simple. Maybe. What’s the alternative? Use your creativity to generate content that will inspire and transform the lives of the audience in a positive way. You will know whether you are succeeding in influencing your audience in a positive way because the audience will tell you.
So, here are the nine ways your audience will respond to your online content: Finally, here are a few things to consider before you post your next online content: 1. Who is your audience? 2. Some questions to think about: 3. 4. Free Marketing Tools from Google, Microsoft and Twitter. Disclosure: Some of the products and services mentioned above participate in the 60 Second Marketer sponsored email program. Here are some of the best marketing sites on the internet. Each one of these boxes will provide you with more marketing tips, marketing tools and marketing tactics than you could digest in a year. Have at it! And let us know if there are any others you'd like to include. See what's on the mind of your consumers with Google Hot Trends. This tool tracks the fastest-rising keywords on the net. Interested in comparing your site's traffic to your competitor's? Klout sometimes gets a bad rap because it's a site that compares your social media rank with others, but that's not always a bad thing to keep track of.
Marketo is the world's first integrated solution for social marketing automation and help to streamline those efforts for business. Should you use TweetDeck or HootSuite? AgoraPulse is an all-in-one platform that allows you to manage your Facebook page. Top 52 Social Media Platforms Every Marketer Should Know. New Platforms Updated All the Time. In the free eBook we offer called 101 Digital Marketing Tools to Help Grow Your Business, we outline dozens of the top digital marketing tools available to people like you. What follows below is an outline of 52 (actually 57, but who is counting) of the top social media platforms from around the globe. Hopefully, you’ll find this list of some help.
The list is broken into 3 categories — social media platforms that help you network (like LinkedIn, Facebook, etc.); social media platforms that help you promote (like YouTube, blogs, etc.); and social media platforms that help you share (like Buffer, Hootsuite, etc.). Ready? Social Media Platforms that help you Network: Blab: Think of blab as Periscope or Meerkat, only better. Facebook: Mark Zuckerberg started Facebook out of his dorm room for his fellow students at Harvard. Google+: The clean, simple interface makes connecting with friends, family and business associates a piece of cake. Do tell. Thanks! The 14 Most Powerful and Effective Words in Marketing. In Go Mobile, the book I’ve written with Jeanne Hopkins from HubSpot, we review a list of the 14 most powerful words in marketing so that readers can use them in their mobile marketing campaigns.
This post gives you a sneak peak at the list that’s included in the book. Enjoy. Have you ever bought a product that you didn’t really need? You know the kind — they’re often found in the aisle displays at Lowe’s, WalMart or Barnes & Noble. Or, you may have been told about a deadline to buy concert tickets, join a health club or even buy a car for 0% interest.
What’s up with that? This week, I’ll be posting blogs on this very topic. Below, you’ll find the 14 most powerful and effective words in marketing. I’ll cover this entire topic in depth when I speak at the SXSW conference. FreeNowYouSaveMoneyEasyGuaranteeHealthResultsNewLoveDiscoveryProvenSafety What do all these words have in common? How should you use these words in your marketing campaigns? 25 Essential Facts About Social Media. 3.8K Flares Twitter 225 Facebook 20 Google+ 15 LinkedIn 3.5K inShare3,487 Pin It Share 2 2 Buffer 14 3.8K Flares × Not long ago, we published two very popular posts called 25 Essential Facts About Mobile Marketing and 25 Amazing Facts About Mobile Marketing. Those two posts went kinda viral around the globe, so we decided to offer up a similar post, only this time it’s about social media. (A special shout-out goes to Cory Gadis with Mobilize Worldwide who collected these facts for us.)
Ready? Here goes: Of consumers using a connected device to shop, 40% are actively engaged with their favorite brands via Facebook and say they are actively shopping on the social network.ZmagsIn August 2011, the number of users that accessed social networking or blog sites every day via their mobile device grew 58% over the year prior. Social Media – Solar One Media. Social Media Lead Generation? Why Yes, Go Ahead and Scream into a Vacuum Ever roll your eyes so far back that you can actually feel your eye hitting the back of your skull?
Me neither. But you know what I’m talking about, right? Someone claims to be a “professional” yet say something so amateur’ish that it makes you roll your eyes. Every time I hear some online marketer [...] Read more Excuse Me, Social Media Marketing is Lead Nurturing, NOT Lead Generation. Have you heard? Read more Online Lead Generation 101 – Demand Generation vs. Do you know how much Google made during the 12 months trailing 2nd quarter of 2012? 50 Amazing Facts About Mobile Marketing [SLIDES] Research: 70% of Fortune 500 CEOs Have Absolutely Zero Social Media Presence. 248 Flares Twitter 158 Facebook 35 Google+ 5 LinkedIn 26 inShare26 Pin It Share 1 1 Buffer 23 248 Flares × Not long ago, the folks at Domo conducted research with CEO.com to evaluate the extent to which top business leaders are embracing social media.
Their findings were rather interesting. Here’s what was reported in their white paper, which can be downloaded here. “After analyzing the data, we found — with the exception of LinkedIn — CEOs from Fortune 500 companies lagged far behind the general population in terms of social media participation. After searching Twitter, Facebook, LinkedIn, Google+ and Pinterest, we concluded 70% of CEOs from Fortune 500 companies have no presence at all on social networks.
Why should CEOs be interested in social media? A separate study conducted by IBM suggests 16% of all CEOs in the U.S. are using social media to communicate with customers. Graphics courtesy Domo and CEO.com. 50 Insanely Simple Ways to Use Mobile Marketing. 3.7K Flares Twitter 114 Facebook 41 Google+ 22 LinkedIn 3.5K inShare3,487 Pin It Share 42 42 Buffer 18 3.7K Flares × A lot of people are intimidated by mobile marketing because they think it’s complex and technical. By comparison, when social media came along the general response was “I already know how to use LinkedIn and Facebook. How hard can social media be?” But when mobile marketing took off, many people were left saying, “Sheesh. That sounds difficult. I’m going to sit on the sidelines for a while to see if this thing is for real.” Well, mobile marketing is for real. So, with that in mind, I wanted to share 50 insanely simple things you can do to use mobile marketing for your business.
Jacob Curtis | Social Media Tutorial Videos. Rédiger une charte d'utilisation des réseaux sociaux. Téléchargement illégal, usage inapproprié des réseaux sociaux : l'utilisation d'internet dans l'entreprise est de plus en plus complexe à encadrer. « L'Affaire » des trois employés licenciés fin 2010 pour avoir dénigré leur employeur sur Facebook souligne les risques liés à ces plateformes d'expression, qui sont au croisement de nombreuses problématiques : comme l'atteinte à l'e-réputation, la baisse de productivité, ou encore la fuite d'informations sensibles. A l'heure où le télétravail pousse au mélange des usages pro et perso, comment sensibiliser les employés à une utilisation pérenne des réseaux sociaux dans l'entreprise ?
Quelles limites imposer, et quelles libertés accorder aux salariés ? Une utilisation « raisonnable » des réseaux sociaux en entreprise La CNIL (Commission Nationale Informatique et Libertés) recommande aux entreprises de donner aux salariés le droit à un usage raisonnable d'internet à des fins non professionnelles depuis le lieu de travail. Plus d'informations.