Twitter Seen Outpacing Facebook, LinkedIn for B2B Lead Generation. While social media remains somewhat of a bit player in driving B2B website traffic, it accounted for about 5% of leads in 2012, per results [download page] from an Optify study.
Comparing the largest players within the social media space, Facebook was the dominant driver of site visits, at a majority 54% share, followed by Twitter (32%) and LinkedIn (14%). But, when it came to leads, Twitter was far and away the most important social media source, generating 82% share of leads, compared to just 9% each for Facebook and LinkedIn. Twitter not only was best for generating leads, but it also showed the highest conversion rates. Compared to the 1.22% average for social media (which was below the 1.6% average for all site sources), Twitter had a 78% higher conversion rate (2.17%), easily outperforming LinkedIn (0.8%) and Facebook (0.74%). That’s despite LinkedIn having the highest engagement rate by pageviews per visit (2.5), and Twitter the least (1.5). 37 Ways to Use Social Media to Market Your Website. How to Create Engaging Online Content. Not long ago, I came across an excellent post by Rajesh Setty, an entrepreneur, author and speaker based in Silicon Valley.
The post is called “9 Ways People Respond to Your Online Content” and it’s republished here, with permission from Mr. Setty. Blogs and Twitter have almost eliminated any barrier to publishing. You have an idea and in a few minutes your thoughts can be online. Think about it — with every person thinking about more than 50,000 thoughts a day, producing online content can be simple. Free Marketing Tools from Google, Microsoft and Twitter. Disclosure: Some of the products and services mentioned above participate in the 60 Second Marketer sponsored email program.
Here are some of the best marketing sites on the internet. Each one of these boxes will provide you with more marketing tips, marketing tools and marketing tactics than you could digest in a year. Top 52 Social Media Platforms Every Marketer Should Know. New Platforms Updated All the Time.
In the free eBook we offer called 101 Digital Marketing Tools to Help Grow Your Business, we outline dozens of the top digital marketing tools available to people like you. The 14 Most Powerful and Effective Words in Marketing. In Go Mobile, the book I’ve written with Jeanne Hopkins from HubSpot, we review a list of the 14 most powerful words in marketing so that readers can use them in their mobile marketing campaigns.
This post gives you a sneak peak at the list that’s included in the book. Enjoy. Have you ever bought a product that you didn’t really need? You know the kind — they’re often found in the aisle displays at Lowe’s, WalMart or Barnes & Noble. You grab it off the shelf, pay for it, then get home and say, “Why did I just buy something I didn’t really need?” Or, you may have been told about a deadline to buy concert tickets, join a health club or even buy a car for 0% interest. What’s up with that? This week, I’ll be posting blogs on this very topic. Below, you’ll find the 14 most powerful and effective words in marketing. I’ll cover this entire topic in depth when I speak at the SXSW conference. 25 Essential Facts About Social Media. 3.8K Flares Twitter 225 Facebook 20 Google+ 15 LinkedIn 3.5K inShare3,487 Pin It Share 2 2 Buffer 14 3.8K Flares × Not long ago, we published two very popular posts called 25 Essential Facts About Mobile Marketing and 25 Amazing Facts About Mobile Marketing.
Those two posts went kinda viral around the globe, so we decided to offer up a similar post, only this time it’s about social media. (A special shout-out goes to Cory Gadis with Mobilize Worldwide who collected these facts for us.) Ready? Social Media – Solar One Media. Social Media Lead Generation?
Why Yes, Go Ahead and Scream into a Vacuum Ever roll your eyes so far back that you can actually feel your eye hitting the back of your skull? Me neither. 50 Amazing Facts About Mobile Marketing [SLIDES] Research: 70% of Fortune 500 CEOs Have Absolutely Zero Social Media Presence. 248 Flares Twitter 158 Facebook 35 Google+ 5 LinkedIn 26 inShare26 Pin It Share 1 1 Buffer 23 248 Flares × Not long ago, the folks at Domo conducted research with CEO.com to evaluate the extent to which top business leaders are embracing social media.
Their findings were rather interesting. Here’s what was reported in their white paper, which can be downloaded here. “After analyzing the data, we found — with the exception of LinkedIn — CEOs from Fortune 500 companies lagged far behind the general population in terms of social media participation. After searching Twitter, Facebook, LinkedIn, Google+ and Pinterest, we concluded 70% of CEOs from Fortune 500 companies have no presence at all on social networks. 50 Insanely Simple Ways to Use Mobile Marketing. 3.7K Flares Twitter 114 Facebook 41 Google+ 22 LinkedIn 3.5K inShare3,487 Pin It Share 42 42 Buffer 18 3.7K Flares × A lot of people are intimidated by mobile marketing because they think it’s complex and technical.
By comparison, when social media came along the general response was “I already know how to use LinkedIn and Facebook. How hard can social media be?” But when mobile marketing took off, many people were left saying, “Sheesh. Social Media Tutorial Videos. Rédiger une charte d'utilisation des réseaux sociaux. Téléchargement illégal, usage inapproprié des réseaux sociaux : l'utilisation d'internet dans l'entreprise est de plus en plus complexe à encadrer. « L'Affaire » des trois employés licenciés fin 2010 pour avoir dénigré leur employeur sur Facebook souligne les risques liés à ces plateformes d'expression, qui sont au croisement de nombreuses problématiques : comme l'atteinte à l'e-réputation, la baisse de productivité, ou encore la fuite d'informations sensibles.
A l'heure où le télétravail pousse au mélange des usages pro et perso, comment sensibiliser les employés à une utilisation pérenne des réseaux sociaux dans l'entreprise ? Quelles limites imposer, et quelles libertés accorder aux salariés ? Une utilisation « raisonnable » des réseaux sociaux en entreprise La CNIL (Commission Nationale Informatique et Libertés) recommande aux entreprises de donner aux salariés le droit à un usage raisonnable d'internet à des fins non professionnelles depuis le lieu de travail.