Semiotics. Semiotics frequently is seen as having important anthropological dimensions; for example, Umberto Eco proposes that every cultural phenomenon may be studied as communication.[2] Some semioticians focus on the logical dimensions of the science, however.
They examine areas belonging also to the life sciences – such as how organisms make predictions about, and adapt to, their semiotic niche in the world (see semiosis). In general, semiotic theories take signs or sign systems as their object of study: the communication of information in living organisms is covered in biosemiotics (including zoosemiotics). Syntactics is the branch of semiotics that deals with the formal properties of signs and symbols.[3] More precisely, syntactics deals with the "rules that govern how words are combined to form phrases and sentences".[4] Terminology[edit] Ferdinand de Saussure, however, founded his semiotics, which he called semiology, in the social sciences:
Rhetoric. Painting depicting a lecture in a knight academy, painted by Pieter Isaacsz or Reinhold Timm for Rosenborg Castle as part of a series of seven paintings depicting the seven independent arts. This painting illustrates rhetorics. From Ancient Greece to the late 19th century, it was a central part of Western education, filling the need to train public speakers and writers to move audiences to action with arguments.[4] The word is derived from the Greek ῥητορικός (rhētorikós), "oratorical",[5] from ῥήτωρ (rhḗtōr), "public speaker",[6] related to ῥῆμα (rhêma), "that which is said or spoken, word, saying",[7] and ultimately derived from the verb ἐρῶ (erō), "say, speak".[8] Uses of rhetoric[edit] Scope of rhetoric[edit]
Hyperreality. In semiotics and postmodernism, hyperreality is an inability of consciousness to distinguish reality from a simulation of reality, especially in technologically advanced postmodern societies.
Hyperreality is seen as a condition in which what is real and what is fiction are seamlessly blended together so that there is no clear distinction between where one ends and the other begins.[1] It allows the co-mingling of physical reality with virtual reality (VR) and human intelligence with artificial intelligence (AI).[2] Individuals may find themselves for different reasons, more in tune or involved with the hyperreal world and less with the physical real world.
Some famous theorists of hyperreality/hyperrealism include Jean Baudrillard, Albert Borgmann, Daniel J.