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How To Create A Social Media Marketing Plan In 6 Steps. So now you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch. Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every Tweet, reply, like and comment should all be guided by a plan and driving towards pre-determined goals. Learn what a social media marketing plan should include, and follow our 6-step plan for creating your own: What is a social media marketing plan?

A social media marketing plan is the summary of everything you plan to do and hope to achieve for your business using social networks. In general, the more specific you can get with your plan, the more effective you’ll be in its implementation. Step 1: Create social media objectives and goals The first step to any social media marketing strategy is to establish objectives and goals that you hope to achieve. For example: Watch Now.

72 Must Follow Facebook Pages for Aspiring Content Marketers. One thing I love about working in social media & content marketing is finding new people to Like & follow online. Social media & content marketers give me a lot of great ideas! But there are also tons of artists, writers, musicians, speakers, athletes, journalists, businesses & influencers from various disciplines who motivate me. If you're reading this article, you probably love Facebook. And you're probably always on the lookout for must follow Facebook pages. That's why I compiled this list! People like Guy Kawasaki, Randi Zucerkberg, Tim Ferriss & Robert Scoble are practically household names. Folks like: Chelsea KrostRyan HolidayLewis HowesDanny DoverHope Lansing I hope following them, Liking their pages or adding them to your Facebook lists adds value, entertainment & inspiration to your life.

So here are 72 must follow Facebook pages for you, the aspiring content marketer! 72 Must Follow Facebook Pages for Aspiring Content Marketers 1. >> Click to Tweet 2. >> Click to Tweet 3. 4. 5. 6. 7. 99 Best Facebook Pages to Follow for Aspiring Social Media PROS. 6.2K Shares6.2K Shares × I recently compiled a list of Facebook pages for aspiring content marketers. That article was such a hit that I decided to drill down and create another list amazing Facebook pages & profiles to follow. This time the list is geared more toward social media. The occasional musician, journalist & motivational speaker found a place among these 99 influencers — but most of these people & brands made their names on social media. The list includes heavyweights like: Chalene JohnsonSue B. ZimmermanPewDiePieJessica NortheyAnn Handley Please enjoy the article & get ready to Like & follow a few new pages & profiles.

Note: the people on this list were selected in no particular order. 99 Best Facebook Pages to Follow for Aspiring Social Media Pros 1. Michael is an author, speaker, blogger & podcaster. >> Click to Tweet 2. Convince & Convert is a social media & content strategy firm. >> Click to Tweet 3. Chalene is a motivational speaker & author. >> Click to Tweet 4. >> Click to Tweet 5. Sniply: Social Media Conversion | Home. Social Media Examiner. Infographic: What happens in a Twitter minute? 347,222 tweets sent, $1,744 ma...

Introducing the Content Marketing Team Matrix. A few months ago I created the Periodic Table of Content Marketing, to provide a handy – and hopefully helpful - cut-out-and-keep guide for content professionals. The table was both practical and tactical, which resulted in more than tens of thousands of shares, and hundreds of thousands of views. I remain humbled by its popularity, and the feedback I’ve had since I published it. Since then I’ve been asked many questions, of which two stand out: Why does ‘content strategy’ only have one element dedicated to it? What kind of skills does a content team need? To answer the first question, it’s simply that content strategy is such a big subject that it merits a table of its own, or something similar. The second question is one close to my heart.

Since 2006 I’ve had the pleasure of assembling a marvellous team here at Econsultancy. But what would a content team look like if I were to assemble one from scratch today? Here’s what I think (the royal) we need: More visual design chops. The simple image sharer. 25 Tips on How To Start Using Pinterest For Business. There are 53 million unique monthly Pinterest users in the United States, and Forbes reports that is about 22% of all Americans, ahead of Twitter at 19% and about equal to LinkedIn. When it comes to marketing on Pinterest, many businesses are stuck and don’t know where to start. Here are a few quick tips that can get you started on using Pinterest for business and take the intimidation out of Pinterest marketing, for almost any business. Cover Image Choose a cohesive cover image for all your boards, with the board title on the image.

Pins You can pin gifs and videos, as well as regular images. Titles Be really specific with your boards and include clear titles. Categories Make sure all your board and pin categories are correct so they can be found easily when users are browsing. Hashtags You can use hashtags on Pinterest. Analytics Take advantage of the free Pinterest analytics once you’ve verified your website: Verification Collaboration. 3 Ways to Use BuzzSumo to Boost Your Social Media Marketing Efforts - Social ... 11 of the best Instagram videos from July 2014. It's the final day of July, which means it's time to look back at some of the best Instagram videos we've seen in the past four weeks or so.

This time around we've got submissions from Samsung, Nike Skateboarding, KFC, National Geographic, American Apparel, Southampton FC and the NBA. And for more of the same, check out our roundup of some of the best social media campaigns from July. Enjoy! Samsung Mobile One of the Galaxy S5's selling points is that it's water resistant. That means you can leave it on the side of the sink while you shave and slosh water all over it, as this product video demonstrates. Oreo Oreo's social team must have a fun job. Mini Short but sweet, this Instavid from Mini crams humour and surprise into fewer than five seconds. Read Christopher Ratcliff's post for a broader look at Mini's excellent social strategy.

American Apparel My favourite video from July, this short Instavid from American Apparel is as silly and frivolous as it looks. National Geographic Southampton FC. 5 Twitter Mistakes You Will Never Make Again - Social Media Today - The world... 10 Creative or Weird Uses of Instagram - Social Media Today - The world's bes... Instagram: Fastest Growing Social Network. 4 Brands Riding the Wave - Social ... Fewer Than 10% of Mentions Are From Power Users (and Other Social Media Facts) [INFOGRAPHIC] In order to maintain an energetic social media presence and an ambition content posting schedule, sometimes we really need to think that every person who sees and engages with our social posts is a power user; those all-important industry influencers who have the power to make your content go viral. And while that fantasy can certainly help keep you motivated, it’s important to be aware – even if only in the very back of your mind – that it’s not really the case.

Do I say this to dishearten you or rain on your parade? Certainly not. But it is important to be mindful of the need to make every interaction with an influencer on social really count. Consider the infographic below from the digital marketing agency mainstreethost. So what should a social media market do? Another tool to try is a brand advocacy tool. And when you do get mentioned on social media, make sure you make the most of it! (Click infographic to view larger) Find Guidelines - The fastest way to brand assets. Understanding Twitter Analytics: What You Need to Know! One of the key components for marketers to look at while deciding on the performance of any of their social networks is measurement. While Facebook always had Facebook Insights to give out the details of your owned presence details along with the post level activity, we always had to rely on third party estimated data for Twitter.

Now with Twitter going public and aiming to generate more money via advertising, they have certainly stepped up their game with the introduction of Twitter Analytics for different components on Twitter. Logging in to the Twitter Ads or Twitter Analytics platform, the default dashboard is presented to the account with three components to look at: Impressions are IN: The new dashboard has new functionality & metrics which makes it easier for you to decipher the performance of your account on a tweet level basis. Benchmark Yourself: Some of the key metrics detailed on the Dashboard are: Download and See the Fun! Know Your Followers: #TwitterTip: Twitter Card Analytics:

5 Things You Shouldn’t Tweet. More than 278,000 tweets are sent every minute of every day out into Twitterland. That is a lot of bird chirping, and if birds aren’t your thing, your News Feed could become quite annoying. With the growth of Twitter quickly mounting, the doors to unwelcomed tweets about the gym and Foursquare check ins are wide open. The popularity of Twitter is growing with every tweet, and hopefully so is your number of followers. Don’t drive them to that unfollow button on your profile by tweeting on these irritating and no-one-cares topics. 1.

“What a workout! New Years Day has come and gone, and like most Americans, my resolution for 2014 about working out is already nonexistent. Plus, are you really working out that hard if you have time to tweet about it? 2. Did you read that with a Valley girl tone of voice? This kind of tweet is an example of the confusingly popular phenomenon that has been coined as humble brag tweeting. 3. 4.

The dreaded foursquare tweet. 5. How to put this lightly? 6. 7. Twitter Upgrades Tweet Analytics Dashboard For Advertisers, Verified Users. There are more ways to measure engagement on Twitter than just retweets and favorites. Twitter rolled out an updated analytics dashboard on Friday that highlights the number of impressions tweets get, in addition to retweets and favorites, which were viewable in an earlier version of the tool. The dashboard is available to marketers, Twitter Card publishers and verified users.

A source familiar with Twitter's thinking told Mashable there are no plans at the moment to expand the dashboard to all users. With the analytics tool, users can visualize impressions and engagement rates for regular and promoted tweets. You can also dive into key metrics for specific tweets — including the number of times the tweet was expanded, the link was clicked, shared via email and even the number of clicks on your user handle. 53+ Free Image Sources For Your Blog and Social Media Posts. Update – we launched Pablo a new tool to create beautiful images for your social media posts in under 30 seconds You can use Pablo right from the get-go, no need to login or create an account.

Just quickly create amazing images super fast. You can try out the first version of Pablo right now – no login required. Just head to and give it a try! We’d love to hear your thoughts about Pablo on Twitter, just hit us up @buffer and hope it makes creating images for your social media posts much easier for you. Ok, back to the blogpost! Here on the Buffer blog, we think a lot about visual content.

We’ve shared our own study on the importance of images in Twitter posts for more social sharing. But there’s one question we get asked quite often: Where can you find free, good quality images that are cleared to use for your blog posts or social media content? It’s a question with a lot of different answers and caveats. What is Creative Commons? What is public domain? 1.) 2.) 3.) 14 Great Tools to Create Engaging Infographics and Images for your Social Media Posts. 3.8K Flares 3.8K Flares × It wasn’t long ago that Twitter added inline image previews to its official apps, including the web view.

Now, Twitter is including more image focus in the latest redesign. On the left-hand side of Twitter’s new web view, your profile and header images are now visible. We’ve done tests on our own Twitter account previously that showed images make a huge difference to engagement: Images aren’t just useful for Twitter, either. Facebook and Google+ posts look great with images in them, and Pinterest and Instagram are all about images. In particular for looking at Twitter, in a recent research study we conducted, we found that images can increase retweet rate by up to 150%: To make the visual side of your social media strategy a bit easier, here are some tools to help you create awesome pictures. 1.

PicMonkey is a really easy-to-use photo editing tool that runs in your browser. It even has some handy built-in collage designs for Pinterest, Etsy and Facebook: