Infographic: The State Of Multi-Screen Viewing. There is a chance that you are reading this post on a tablet or smartphone. In fact, you might even be dividing your attention between these words and a nearby TV or laptop. If that’s the case, you are in good company. According to an infographic created and sponsored by Uberflip, 81% of Americans use a smartphone and watch TV simultaneously. The biggest use of the second screen appears to be social networking, and watching TV, it’s easy enough to see networks strive to make the connection. Nearly every reality show has related hashtags flash by occasionally, encouraging viewers to weigh in on Twitter, which is the biggest driver of social TV, with 33% of users tweeting about it last June.
See what else Uberflip uncovered in the infographic below. [Image: Flickr user Drew McLellan] The five Cs of connected TV. When two very different industries like traditional broadcast television and digital collide, it’s difficult to ignore the implications on both sides. While analysts predict that 60% of households will be watching internet TV by 2014 and many companies are trying to capitalise on shifting viewing habits, the connected TV market is still in a nascent stage.
To coincide with the recent release of Econsultancy’s Connected TV Smart Pack, we’ve identified five key elements of this emerging ecosystem that any marketer needs to be aware of. These are what we call the five Cs of connected TV... Convergence This emerging, hybrid ecosystem is primarily based on the convergence of online and broadcast entertainment on a television screen.
This convergence is generically termed 'connected TV' and most often refers to a wide range of connected devices that provide an internet connection and deliver web content to TV sets, such as set-top boxes, games consoles, media streaming boxes and Blu-ray players. Zeebox boss says smart TV is a dumb idea. These days you can barely move for smart television sets, as every TV manufacturer tries to wow us by producing the snazziest, most-connected screens on the market. But even so, not everyone is a fan. Some program makers are cutting their support for smart platforms — and now other industry insiders are turning on it too. “When smart TVs came out I was really quite enthused by it all,” Anthony Rose, the co-founder of hot social TV app Zeebox — and a former head of the BBC’s iPlayer project — told me over the weekend. “But that enthusiasm really has declined for me, because they have failed to embrace what technology can offer.”
He thinks that making TVs ape computers by adding apps and proprietary controls and interfaces has caused a war between manufacturers and broadcasters that has “halted innovation.” “I think innovation will flourish here and that in the future your TV will be a beautiful but dumb hi-res panel that will play the content it is told to by your smartphone or tablet.” The Internet Is Changing Our Understanding of Television - Eric Spiegelman - Voices. People seem really intent these days on fusing television with the Internet. On one level this makes no sense. Television technology works just fine and we all understand how to use it. We’re also in the midst of a golden age when it comes to programming; I can’t remember another time when there were this many good shows on.
Also, television advertising rates are enormous compared to the Internet. There are people on YouTube who have more subscribers than top network sitcoms have viewers, yet they earn a minuscule fraction of the revenue. Television, as an industry, is strong. On another level, however, I understand the motivation. So there is the scent of blood in the water, and out of the resulting frenzy a few lessons have appeared. There doesn’t have to be a difference between a “channel” and a “show.” You probably have a clear understanding about what a television channel is.
I like to think about this in the context of “The Daily Show.” SyncTV reaches out across multiple screens. With different digital devices and displays proliferating, each supported by various incompatible technical environments, the market for delivering online video is becoming ever more complex. Which is why various online video platform providers are attempting to develop solutions to enable media distributors to reach the widest possible audience.
One such is SyncTV, now an offshoot of the digital rights management company Intertrust. It claims to support devices and displays from a range of consumer electronics companies, including Samsung, LG, Vizio and Philips, as well as new entrants like Roku and Boxee, iOS and Android handsets and tablets, Microsoft Windows and Apple Mac computers and web browsers. It sounds like a complete solution to the problems of online video publishers. SyncTV Corporation is based in Sunnyvale, California. Alexander Garcia-Tobar is the president and chief executive, with a background in technology companies. Www.synctv.comwww.picturebox.tv. Television linked to the Web. 15 Things we’d Love to See in New TV. So how will TV continue to evolve? What will the world of new television look like over the next few years? Here's our wishlist. For decades television was just a big box that sat in the corner of our living rooms.
We watched it, we loved it, we talked about it. Some of us even worked in it. So how will TV continue to evolve? #1 An Apple TV Set For months people have been talking about the possibility of Apple revolutionising television in the same way they did for music, telephony and personal computing with the iPod, iPhone and iPad. But just forget all the speculation for a minute.
Likelihood: HIGH. When? #2 Ultraviolet Becoming Backwards-Compatible The theory behind Ultraviolet is pretty straightforward: buy a compatible DVD / Blu-ray or TV show / movie and you can upload it to your digital library in the Cloud. Likelihood: VERY LOW. When? #3 Wireless Electricity Likelihood: VERY HIGH.
When? #4 Foldable Screens Likelihood: VERY HIGH #5 True TV-Everywhere Likelihood: HIGH When? When? When? TV Ads' New Digital Role - Shiv Singh. By Shiv Singh | 11:45 AM November 10, 2011 Television advertising has undergone significant changes in the last 30 years. However, it is arguably on the verge of its greatest changes ever. From where I sit as the Global Head of Digital at PepsiCo Beverages, charged with navigating our brand’s foray into the digital world, I see three big changes: –The value we put on an advertisement will change as we seek to account for engagement metrics in the pricing.
–The narrative arch will change as we think of the advertisement as a trailer versus the whole story. –Location-aware technologies will force a greater degree of engagement on a format that had historically been passive, impersonal and certainly without any extensions. When you look at the statistics, the reasons are obvious. 1. 3. 4. 5. 6. Questions clés pour la télévision connectée - Bouillonnements numériques. L'attention ou, pour le dire en franglais de l'ère numérique, le "buzz", se nourrit parfois de l'ambiguïté. Alors qu'approche l'heure des rétrospectives annuelles, la télévision connectée apparait ainsi comme le phénomène majeur de la cuvée 2011, des annonces des géants du numérique, en janvier, lors du CES de Las Vegas, au rapport - désormais bien connu bien que non encore officiellement publié - de la Mission lancée début mai par Frédéric Mitterrand et Eric Besson.
Double ambigüité, donc, ou au moins double approximation de langage : la télévision connectée, d'abord, ce n'est pas forcement synonyme de téléviseur directement relié au modem ou à la prise murale ; de la virtualité à l'effectivité, et de la connectabilité à la connexion effective, il y a ensuite un pas, sur laquelle les échanges de ces derniers mois sont passés souvent trop rapidement. L'écran de TV dans la société de l'écran Il n'empêche. Les voix multiples de la connexion Pas forcément. La "vie qui va avec" reste à inventer. Télé connectée : une offre complexe autour d'enjeux cruciaux. LE MONDE TELEVISION | • Mis à jour le | Par Olivier Dumons L'année 2011 devait être celle de son avènement. Pour certains, comme le président du directoire de M6, Nicolas de Tavernost, ou le ministre de la culture, Frédéric Mitterrand, il devait s'agir d'un "véritable tsunami".
Mais force est de reconnaître que la télé connectée se fait encore attendre et que 2011 aura surtout été celle de la généralisation des tablettes et autres "seconds écrans", iPad en tête, mais aussi de la naissance de la "social TV", qui ouvre une nouvelle ère d'interactivité entre les chaînes et leurs téléspectateurs. C'est finalement en 2012, grâce justement à cet essor des écrans mobiles et des nouvelles pratiques de consommation du petit écran (tweets de vidéos, commentaires d'émissions en direct sur Facebook…), que la télé connectée va prendre son envol.
Certes, le produit n'est toujours pas prêt. Afin de consommer ces nouveaux services, il faut bien sûr des écrans adaptés. Enquête parue dans le supplément.