Infographic: The State Of Multi-Screen Viewing. There is a chance that you are reading this post on a tablet or smartphone.
In fact, you might even be dividing your attention between these words and a nearby TV or laptop. If that’s the case, you are in good company. According to an infographic created and sponsored by Uberflip, 81% of Americans use a smartphone and watch TV simultaneously. The biggest use of the second screen appears to be social networking, and watching TV, it’s easy enough to see networks strive to make the connection. The five Cs of connected TV. When two very different industries like traditional broadcast television and digital collide, it’s difficult to ignore the implications on both sides.
While analysts predict that 60% of households will be watching internet TV by 2014 and many companies are trying to capitalise on shifting viewing habits, the connected TV market is still in a nascent stage. To coincide with the recent release of Econsultancy’s Connected TV Smart Pack, we’ve identified five key elements of this emerging ecosystem that any marketer needs to be aware of. Zeebox boss says smart TV is a dumb idea. These days you can barely move for smart television sets, as every TV manufacturer tries to wow us by producing the snazziest, most-connected screens on the market.
But even so, not everyone is a fan. Some program makers are cutting their support for smart platforms — and now other industry insiders are turning on it too. “When smart TVs came out I was really quite enthused by it all,” Anthony Rose, the co-founder of hot social TV app Zeebox — and a former head of the BBC’s iPlayer project — told me over the weekend. The Internet Is Changing Our Understanding of Television - Eric Spiegelman - Voices. People seem really intent these days on fusing television with the Internet. On one level this makes no sense. Television technology works just fine and we all understand how to use it. We’re also in the midst of a golden age when it comes to programming; I can’t remember another time when there were this many good shows on. Also, television advertising rates are enormous compared to the Internet. There are people on YouTube who have more subscribers than top network sitcoms have viewers, yet they earn a minuscule fraction of the revenue.
SyncTV reaches out across multiple screens. With different digital devices and displays proliferating, each supported by various incompatible technical environments, the market for delivering online video is becoming ever more complex.
Which is why various online video platform providers are attempting to develop solutions to enable media distributors to reach the widest possible audience. One such is SyncTV, now an offshoot of the digital rights management company Intertrust. It claims to support devices and displays from a range of consumer electronics companies, including Samsung, LG, Vizio and Philips, as well as new entrants like Roku and Boxee, iOS and Android handsets and tablets, Microsoft Windows and Apple Mac computers and web browsers. It sounds like a complete solution to the problems of online video publishers. SyncTV Corporation is based in Sunnyvale, California. Alexander Garcia-Tobar is the president and chief executive, with a background in technology companies.
Www.synctv.comwww.picturebox.tv. Television linked to the Web. 15 Things we’d Love to See in New TV. TV Ads' New Digital Role - Shiv Singh. By Shiv Singh | 11:45 AM November 10, 2011 Television advertising has undergone significant changes in the last 30 years.
However, it is arguably on the verge of its greatest changes ever. From where I sit as the Global Head of Digital at PepsiCo Beverages, charged with navigating our brand’s foray into the digital world, I see three big changes: –The value we put on an advertisement will change as we seek to account for engagement metrics in the pricing. –The narrative arch will change as we think of the advertisement as a trailer versus the whole story. –Location-aware technologies will force a greater degree of engagement on a format that had historically been passive, impersonal and certainly without any extensions.
When you look at the statistics, the reasons are obvious. 1. 3. 4. 5. Questions clés pour la télévision connectée - Bouillonnements numériques. L'attention ou, pour le dire en franglais de l'ère numérique, le "buzz", se nourrit parfois de l'ambiguïté.
Alors qu'approche l'heure des rétrospectives annuelles, la télévision connectée apparait ainsi comme le phénomène majeur de la cuvée 2011, des annonces des géants du numérique, en janvier, lors du CES de Las Vegas, au rapport - désormais bien connu bien que non encore officiellement publié - de la Mission lancée début mai par Frédéric Mitterrand et Eric Besson. Télé connectée : une offre complexe autour d'enjeux cruciaux. LE MONDE TELEVISION | • Mis à jour le | Par Olivier Dumons L'année 2011 devait être celle de son avènement.
Pour certains, comme le président du directoire de M6, Nicolas de Tavernost, ou le ministre de la culture, Frédéric Mitterrand, il devait s'agir d'un "véritable tsunami". Mais force est de reconnaître que la télé connectée se fait encore attendre et que 2011 aura surtout été celle de la généralisation des tablettes et autres "seconds écrans", iPad en tête, mais aussi de la naissance de la "social TV", qui ouvre une nouvelle ère d'interactivité entre les chaînes et leurs téléspectateurs.