Facebook Now Includes Business Pages in Local Mobile Search Results. For local businesses, there's now all the more reason to create a Facebook Page. Yesterday, Facebook announced updates to the 'Nearby' tab within its mobile app, giving local businesses an even better opportunity to get discovered by Facebook mobile users. And considering there are more than 600 million of them, this isn't really a benefit brick-and-mortar businesses should overlook. In fact, with Facebook's latest update, it seems like Google might have some new competition when it comes to local search.
Let's take a quick look at what Facebook's updates actually entail, and how local businesses can win their piece of the Facebook local search pie. What Exactly Did Facebook Do to Its Nearby Tab? Before yesterday's update, the Nearby tab was dedicated to showing users where their Facebook friends had checked in. Furthermore, Facebook mobile users will now be able to search for places by category -- such as restaurants, coffee, nightlife, outdoors, arts, hotels, and shopping. 5 Things you can do to make your Facebook fans want to see your content. Guest post by Jim Belosic, CEO of ShortStack in response to my earlier Fast Company post I recently read Ekaterina’s interesting Fast Company piece about the number of people who hide or block Facebook content even if they “Like” the brand or business.
As the CEO of a software company that makes apps for Facebook Pages, websites and mobile web browsing, one of my missions is to help businesses create content — including promotions and surveys — that increases the number of fans who engage and interact with a brand on Facebook. Ekaterina noted that many marketers focus on maximizing fan count instead of increasing fan engagement — a strategy that is a huge mistake. She also made the point that fans will remain loyal as long as a brand’s content is relevant and engaging, and as long as they don’t see too much of it. I agree with all of her points and I have some suggestions for how brands can do each of these five things (plus a bonus tip). 1. 2. 3. 4. “What does your company do?” 5. 6. The Facebook & YouTube Love Affair: 7 Simple Facebook Hacks to Get Massive Views & Exposure on YouTube.
As an avid fan for sharing your message with video, I always recommend YouTube as ideal platform-or virtual stage for distributing your video content and building your community online. But there’s nothing worse than creating a fantastic video, uploading it to YouTube and seeing only seven views. To breathe life into our videos, we need to bring our content to the platforms where our audience is already hanging out. Fortunately for us, YouTube seems to play well with all the other social networking sites. And Facebook is no exception. When it comes to marketing your business on Facebook, Amy is the expert!
In this post, we look at seven simple tips and tricks you can implement to get more results from your YouTube videos on Facebook. Let’s begin… 1. To integrate your YouTube Channel and your Facebook account more easily, you can “connect” your Facebook profile to your YouTube Channel. Note: If you are looking for even more automated sharing tools, check out IFFT.com 2. 3. 4. 5. 6. 7. Wow! EdgeRank: Doing the Right Things Doesn't Solve the Bigger Issue. UPDATE: Hugh Briss of Social Identities has started a petition at change.org asking Facebook to make EdgeRank an option. You can read it (and sign it, if you're so inclined) here. Posts have been flying from Facebook Page owners recently encouraging fans to create interest lists, click 'show in news feed', and interact frequently with posts to ensure that the Page’s posts show in user’s news feeds.
While these are options, they don't solve the bigger issue. That bigger issue is EdgeRank and the fact that an algorithm decides what content is important to you - not you. One of the most important determining factors in posts being seen in the news feed is the interaction between users and Page content. For instance, in my own personal news feed, there are Pages that I interact with on a regular basis, yet their posts don’t always show up in my news feed. SEE ALSO: Dear Mark Zuckerberg, Can We Talk? Why these ‘fixes’ don’t always work: So what is the answer? What do you think is the answer? Reaching the Right Audience. More than any other element, targeting is what sets Facebook advertising apart from other channels.
Anything that a user inputs into his or her Facebook profile is targetable: age, gender, relationship status, location, interests, level of education, and more. These capabilities allow you to reach customers at a much deeper and more customized level. Instead of waiting for your customers to come to you, you can bring highly relevant content to them. Don’t Oversimplify Overlooking or oversimplifying your targeting approach limits the kind of success you can have. So with all the possibilities, where does one begin? Although testing is extremely important, it’s also important to think about testing strategically. Identify What You Want To Learn So, decide in advance what you want to know. Once you’ve decided on your strategy, you can start to execute. The next targeting element to add is keywords. At the same time, don’t get boxed in. Interests Can Be Proxies For Other Things. 9 Facebook Marketing Tips to Improve Engagement. Need some Facebook marketing inspiration? Here are nine Facebook pages using some great techniques for more engagement.
Keep reading for some awesome tips from businesses of all sizes. #1: Get Personal Smart Passive Income with Pat Flynn does a great job with a variety of posts but also adds some of his personal life. You can throw the old “don’t tell them what you had for lunch” advice right out the window with this tip. Your community wants to get to know you and wants to be able to relate to you and your company. You can tell them what you had for lunch. Personal cover photo with his podcast setup and a picture of his son. #2: Use Pictures No doubt you’ve heard the visual marketing drumbeat, and it’s all true. Home Depot uses pictures very well by engaging their fans with project ideas, posts featuring employees and a fun game to guess the product. Home Depot gets engagement with their fans by making them guess the product.
Home Depot features their employees. #3: Run a Contest #4: Have Fun. 4 Tips to Evangelize Your Brand on Facebook. Are you looking to stand out on Facebook? Christiane Erwin, owner of Crestview Doors of Austin, TX, logged onto Facebook early one morning and was surprised. She saw one of her company’s door designs in a photo post from home superstore Lowe’s.
Unfortunately it was as the winner of the Lowe’s Ugly Door Sweepstakes. The winner of the Lowe's Ugly Door Sweepstakes. “They call that ugly?” She thought. “That’s odd, because it’s one of our best sellers.” Crestview is a small door manufacturer specializing in mid-century modern architecture. Due to a savvy Facebook strategy that plays to its strengths, Crestview was perfectly poised to take advantage of the opportunity to play David to Lowe’s Goliath, and increased its reach more than four-fold over the course of the week in the process. Organization: Crestview Doors Social Media Handles & Stats: Website: Crestview DoorsFacebook — 4,795 fansTwitter — 1,021 followersYouTube — 28,788 viewsFlickr Highlights: Evans responded with a succinct post in reply: 10 Ways to Grow Your Facebook Following.
Has your Facebook Page growth stalled? Now is a good time to examine your Facebook activities, cutting out what isn’t working and expanding what works. Here are ten tips to help grow your Facebook community. #1: Connect With Other Page Managers This is a powerful tactic to a make a live connection with other Page admins who have a similar demographic to yours and cross-promote each other. So if you are an ice cream store with a Facebook Page, make a live connection with the pizza parlor in your neighborhood that draws the same clientele (you may already know the owner of the pizza parlor). Joint ventures also help forge these meaningful connections. When you make a meaningful connection, you can cross-promote to each others' audiences. #2: Share Original Content Content is still king and when people share your content, your Page name travels with it. Maybe it’s a screenshot from a hot tip. Just make sure you are following photo copyright laws.
. #3: Tag Your Page From Your Personal Profile. How to Use Facebook Targeted Posts to Improve Your Facebook Engagement. Are you looking for creative ways to improve your Facebook engagement? By narrowing the people who see your posts, you can actually get more engagement. It sounds counterintuitive, but it works when done right. What Are Facebook Targeted Posts? As you may know, Facebook recently introduced a limited rollout of Enhanced Page Post Targeting. At the time of this writing, pages with over 5,000 likes are more likely to have the option, but that isn’t always the case. Previously you had some control over who sees your posts by clicking on the Public button beneath your post. This feature is now expanded with Enhanced Page Post Targeting. The previous targeting allowed you to select a language or a location.
Not too many options in the previous targeting. Now you can target your posts by a wider range of options including: So far, Facebook has not added precise interests or other types of targeting that are available in Facebook Ads. If you have enhanced targeting, you will see a cross-hairs icon. How to Create Custom Tabs for Facebook Business Pages. Facebook business pages just went through quite a change with the release of the new page design that includes the addition of Timeline.
But that also means your old way of customizing page tabs -- the tabs you could use to pull in your own custom content alongside the standard tabs like "Photos" and "Likes" -- has changed. These tabs are important for your social media marketing, because they let you create a much richer user experience on Facebook and control the content that your followers see when they visit your page.
So, with the new layout, how do you create your own custom Facebook tabs? Turns out it's not as difficult as you might think. Just follow these 6 simple steps to creating custom Facebook page tabs. Wait, Where Do Tabs Exist on the New Facebook Page Layout? Before we get started, let's make sure we're all on the same page about where tabs now exist since the layout is still new to many. Alright, now that we've got that out of the way, let's start customizing!