Facebook Now Includes Business Pages in Local Mobile Search Results. For local businesses, there's now all the more reason to create a Facebook Page. Yesterday, Facebook announced updates to the 'Nearby' tab within its mobile app, giving local businesses an even better opportunity to get discovered by Facebook mobile users. And considering there are more than 600 million of them, this isn't really a benefit brick-and-mortar businesses should overlook. In fact, with Facebook's latest update, it seems like Google might have some new competition when it comes to local search.
5 Things you can do to make your Facebook fans want to see your content. Guest post by Jim Belosic, CEO of ShortStack in response to my earlier Fast Company post I recently read Ekaterina’s interesting Fast Company piece about the number of people who hide or block Facebook content even if they “Like” the brand or business. As the CEO of a software company that makes apps for Facebook Pages, websites and mobile web browsing, one of my missions is to help businesses create content — including promotions and surveys — that increases the number of fans who engage and interact with a brand on Facebook. Ekaterina noted that many marketers focus on maximizing fan count instead of increasing fan engagement — a strategy that is a huge mistake.
She also made the point that fans will remain loyal as long as a brand’s content is relevant and engaging, and as long as they don’t see too much of it. I agree with all of her points and I have some suggestions for how brands can do each of these five things (plus a bonus tip). 1. 2. 3. 4. “What does your company do?” 5. 6. The Facebook & YouTube Love Affair: 7 Simple Facebook Hacks to Get Massive Views & Exposure on YouTube. As an avid fan for sharing your message with video, I always recommend YouTube as ideal platform-or virtual stage for distributing your video content and building your community online.
But there’s nothing worse than creating a fantastic video, uploading it to YouTube and seeing only seven views. To breathe life into our videos, we need to bring our content to the platforms where our audience is already hanging out. Fortunately for us, YouTube seems to play well with all the other social networking sites. And Facebook is no exception. EdgeRank: Doing the Right Things Doesn't Solve the Bigger Issue. UPDATE: Hugh Briss of Social Identities has started a petition at change.org asking Facebook to make EdgeRank an option.
You can read it (and sign it, if you're so inclined) here. Posts have been flying from Facebook Page owners recently encouraging fans to create interest lists, click 'show in news feed', and interact frequently with posts to ensure that the Page’s posts show in user’s news feeds. While these are options, they don't solve the bigger issue. That bigger issue is EdgeRank and the fact that an algorithm decides what content is important to you - not you. One of the most important determining factors in posts being seen in the news feed is the interaction between users and Page content. For instance, in my own personal news feed, there are Pages that I interact with on a regular basis, yet their posts don’t always show up in my news feed.
SEE ALSO: Dear Mark Zuckerberg, Can We Talk? Reaching the Right Audience. More than any other element, targeting is what sets Facebook advertising apart from other channels.
Anything that a user inputs into his or her Facebook profile is targetable: age, gender, relationship status, location, interests, level of education, and more. These capabilities allow you to reach customers at a much deeper and more customized level. 9 Facebook Marketing Tips to Improve Engagement. Need some Facebook marketing inspiration?
Here are nine Facebook pages using some great techniques for more engagement. Keep reading for some awesome tips from businesses of all sizes. #1: Get Personal Smart Passive Income with Pat Flynn does a great job with a variety of posts but also adds some of his personal life. You can throw the old “don’t tell them what you had for lunch” advice right out the window with this tip. 4 Tips to Evangelize Your Brand on Facebook.
Are you looking to stand out on Facebook?
Christiane Erwin, owner of Crestview Doors of Austin, TX, logged onto Facebook early one morning and was surprised. She saw one of her company’s door designs in a photo post from home superstore Lowe’s. Unfortunately it was as the winner of the Lowe’s Ugly Door Sweepstakes. The winner of the Lowe's Ugly Door Sweepstakes. “They call that ugly?” Crestview is a small door manufacturer specializing in mid-century modern architecture. Due to a savvy Facebook strategy that plays to its strengths, Crestview was perfectly poised to take advantage of the opportunity to play David to Lowe’s Goliath, and increased its reach more than four-fold over the course of the week in the process.
Organization: Crestview Doors Social Media Handles & Stats: Website: Crestview DoorsFacebook — 4,795 fansTwitter — 1,021 followersYouTube — 28,788 viewsFlickr Highlights: Evans responded with a succinct post in reply: “Dear Lowe’s Ugly Door Sweepstakes. 10 Ways to Grow Your Facebook Following. How to Use Facebook Targeted Posts to Improve Your Facebook Engagement. Are you looking for creative ways to improve your Facebook engagement?
By narrowing the people who see your posts, you can actually get more engagement. It sounds counterintuitive, but it works when done right. How to Create Custom Tabs for Facebook Business Pages. Facebook business pages just went through quite a change with the release of the new page design that includes the addition of Timeline.
