A Basic (yet essential) Pre & Post Content Launch Checklist. A Basic (yet essential) Pre & Post Content Launch Checklist (with guidelines) So you’re ready to launch some content. Stop. Right. There. In case you haven't noticed, our industry has evolved. As SEOs, we're expected to be an amalgam of technicians, analysts, creatives, and marketers. Chances are, you’re already pushing out a great deal of content for your clients on a regular basis. So how about some checklists? These checklists in this post are meant to serve as simple reminders prior to content release, but they’re also intended to encourage you to think beyond on-page SEO elements.
Disclaimer: Like most of my posts, you're gonna have to hunker down and read. Pre-planning and pre-outreach Even though these checklists are meant to verify that you’ve got everything in place after the content has already been generated, there are a couple things that are worth checking off even before you develop your content: Google Suggest for ideas and keywords Pre-outreach for buy in Want to get the most out of your outreach efforts? On-page SEO stuff Keywords in page title.
17 Brilliant Sources of Content. Creating content is a pain in the puppy. (I'm watching my potty mouth, you guys.) That's coming from someone whose entire job is to create content. But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. I mean, maybe you'll get a blog post written in a couple weeks.
If you're lucky, a new lead generation offer could get pumped out once a quarter. And an infographic? If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you'd like, this is the post for you. 1) Tap your sales and services teams. The best marketing content is the stuff that answers people's common questions. 2) Pull from your company collaboration tool. 3) Interview an internal expert. A few things I'm not an expert on: Boom. Content Marketing - Think Campaigns Not Just Links, Your Guide to TOFU. Content Marketing is without doubt the most popular member of buzzword bingo at the moment.
With updates like Panda and Penguin (easily track all this with SEOMoz's Algorithm Tracker) and the devaluation of low quality links, the role of content in SEO has never been greater. Many of the large SEO agencies are doubling down on their efforts to sell themselves as content strategists, not just SEO consultants, and where the big agencies go, usually everyone else follows. With the next Google Penguin update (dependent on when this post is published, it may have already been released) touted to be "jarring and jolting" for a lot of webmasters, we can expect content marketing's shine to get even greater. Changing from "build" to "attract" What's being sold as "Content Marketing" - is truly great content that people want to share and link to = hey presto ... you're #Number1inGoogleB*tches.
There is more to Content than Links Content Marketing is so much more than getting links. . # Objective 1. 2. The True Power of Evergreen Content - A Case Study. There is a very good chance anyone reading this is already familiar with the concept of evergreen content; or content that is perpetually relevant. Most of us have experienced at least one piece of content that holds timeless in the usefulness of its information. Creating content that is just as useful five years down the road as it was the day it was published is not easy, but it’s possible.
Think of content that is more or less the opposite of news, from a pure informational standpoint this content offers value that will not diminish... at least, not much. What Makes Content Evergreen? It needs to provide information that is not likely to change in the near future, a reference point if you will. When thinking of examples, immediately I think of some ‘How To’ posts: Certainly these may be very different in 50 years (perhaps even 10 years?) Part of building evergreen content is updating it so it stays current and relevant for as long as possible. Think of: Putting Content to Work For You.