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If you use Google Analytics, you've undoubtedly seen a report like this: The problem is, there's no breakdown of "social media" in this view of traffic sources, and with the dramatic rise of social media marketing, marketers need an easy way to segment and "see" this traffic separately from the rest of their referrers. We know it's mixed in with "referring sites" and "direct traffic" but luckily, there's a way to extract that data in just a few simple steps.
Cisco SocialMiner Now when your customers post on social media, learn how to respond to them fast, really fast. (1:17 min)
Build brilliant social media strategies and campaigns that give you the insight you need to understand your audience, using SDL|SM2's unique social media data, services and analytical tools