14 free tools to measure your social influence. A screenshot of the TwitterPoster visual application. (Image by mil8) Are your online efforts getting traction? Start your metrics engines! Target audience: Nonprofits, brands, businesses, foundations, NGOs, cause & community organizations, Web publishers, educators, individuals. In this series: • Getting started with social media metrics • How to measure your nonprofit’s social media success • Guide to social media metrics (main page) Congratulations, you’ve jumped into the social media waters, and it feels pretty nice. Your social media plan — if you have one — should consist of goal-setting, implementation and measuring, among other things.
Not all tools measure the same kinds of things, so you may find several of these useful for your efforts. We’ve condensed the list below into a one-page printable handout: 10 Free Metrics Tools for Actionable Analytics. Here, then, are 14 free tools to measure your organization’s impact in social media and on the Web. Twitter tools! Related. Segmenting Social Traffic in Google Analytics. If you use Google Analytics, you've undoubtedly seen a report like this: The problem is, there's no breakdown of "social media" in this view of traffic sources, and with the dramatic rise of social media marketing, marketers need an easy way to segment and "see" this traffic separately from the rest of their referrers.
We know it's mixed in with "referring sites" and "direct traffic" but luckily, there's a way to extract that data in just a few simple steps. Step 1: Create a Custom Segment Custom segments are the way to go for separating traffic into filter-able buckets for deeper analysis. GA makes this fairly painless: From any of the "Traffic Sources" sections, just click the "Advanced Segments" in the upper-right hand corner and then the link to "Create a new advanced segment.
" Step 2: Add Social Sources This is the most crucial part, and requires that you have a full list of the sites/words to include. Step 3: Test & Name Your Segment Step 4: Filter Traffic by "Social Media" p.s. SocialMiner - Products & Services. Cisco SocialMiner is a social media customer care solution that can help you proactively respond to customers and prospects communicating through public social media networks like Twitter, Facebook, or other public forums or blogging sites. By providing social media monitoring, queuing, and workflow to organize customer posts on social media networks and deliver them to your social media customer care team, your company can respond to customers in real time using the same social network they are using.
Cisco SocialMiner provides: With Cisco SocialMiner, your company can listen and respond to customer conversations originating in the social web. Being proactive can help your company enhance its service, improve customer loyalty, garner new customers, and protect your brand. Social Media Monitoring and Analysis Made Easy | RowFeeder. Infegy - Enterprise Social Media Monitoring, Intelligence and An. Internet Marketing Solutions and Website Tagging Automation | Cl.
Socialmetrix | Monitoramento de meios sociais e tradicionais. Twitter Users Profile Infographic. Spiral16 Monitoring Software for Web and Social Media Monitoring. Social Media Monitoring and Analysis with Alterian SM2 (Formerly Techrigy) Do you know the process your customers take to buy and connect with you? Their journey is often filled with many steps, stops and starts. What you do to help them along the way makes all the difference in gaining a competitive foothold. Taking action to improve the experiences your customers have within that journey can convert them from shoppers to customers, and then to advocates. Too often customers don’t ask for what they want, and rarely do they behave in the way you expect them to; however, they are telling others directly in social media.
Taking a walk in your customer’s shoes isn’t necessarily a walk in the park, but it can provide a rich and contextual view into exactly where the customer is in their journey. Taking this view of your customer’s world lets you make better informed and faster decisions about value propositions, brand strategies, and, more importantly, how to engage customers.