Many Eyes. » Is IBM making enterprise mashups respectable? | Enterprise Web. ZDNet blog colleague Joe McKendrick beat me to the punch earlier this week with an excellent analysis of the fascinating ramifications of IBM's recent statements at the New York PHP Conference aimed at mainstreaming mashups and Web 2.0 technologies. If IBM is getting seriously involved in this, there must be something to it, and certainly Rod Smith's comments are receiving considerable attention. Interestingly, most enterprises I talk to these days barely have mashups on their radar, yet I also continually hear from those same folks about how hard it is to create increasingly integrated business applications, as well as the slow pace of rolling out new functionality to users and customers.
There indeed seems to be a rising corporate appetite for faster, more effective ways of building applications particularly when reusing existing IT software and information assets. One big difference? A question of what's being mashed up This leads us to a key definitional point. The 5 styles of mashups. IBM Press room - 2006-06-15 IBM Executive Declares Web 2.0 Techn.
NEW YORK, NY - 15 Jun 2006: NY PHP Conference -- In a keynote speech to leading technology executives, Rod Smith, IBM's vice president of emerging Internet technologies, declared that the technologies underpinning blogs, wikis and innovative sites like Google Maps and Wikipedia on the Web will transform the way productivity applications are developed -- in some cases in as little as five minutes -- using the ever-expanding palette of Web 2.0 components available for free on the Internet. According to Smith, the rapid adoption of Web 2.0 technologies is encouraging clients to experiment by marrying the growing combinations of online Web services with existing data and information from inside their business, enabling the creation of new applications that bring the experience and utility of popular next-generation Internet applications to business users. Smith showed a movie production dashboard based on the IBM Enterprise Mashup technology.
Web 2.0 Driving More Situational Applications.