background preloader

Content Marketing Strategies 2013

Facebook Twitter

Before you can implement any of these Content Marketing Strategies • You must complete an Audit of your Social Media Footprint.

In other words, you need to ID what socials you are active on now • which ones are missing • which socials your prospects and customers and clients are active on • which ones you have the best reputation on. Taming the Social Media Marketing Beast. What if someone said “Today we are announcing three revolutionary products that will transform your business” ...

Taming the Social Media Marketing Beast

What if someone said “Today we are announcing three revolutionary products that will transform your business” The first one allows you to self publish to the world with one click The second enables you to market your brand without begging the gatekeepers or paying big media. It doesn’t cost a cent The third is a breakthrough two-way communication platform that is free But they are not three separate products – it’s called “Social Media”.

This take on social media…..inspired by Steve Jobs famous iPhone announcement of the iPhone in 2007, highlights the three vital components of social media. It’s unrivalled power to publish, market and communicate to a global community in real time. Read more at Statistics Views Total Views Views on SlideShare Embed Views Actions Likes. ScentTrail : Fish Bone Your Content Marketing... Plus.google. Fishbone Your Content MarketingWorking on a cool idea from +Chris Heivly at the +Triangle StartUp Factory called "Fishboning".

plus.google

You #fishbone#contentmarketing by finding the spine of a story and then hanging ribs off of it. I'm working on +Curagami's "pitch deck" for investors. Curagami is a tool being created by #ecommerce , content marketing and #seo experts FOR people like us (other #ecom, #cm and #sem ) pros. If you don't do what we do for a living and you happen to be stranded in a room with no booze I'm sorry (lol). We lucky few #Internetmarketers can be like the most tribal insurance salespeople. We need to communicate complex ideas SIMPLY (not a natural strength for this confused IMer lol). Great and helpful analogy from TSF's Chris and Dave show :). How to Manage your Social Media Presence. To better manage your social media presence, whether you're seeking a new Job Opportunity on LinkedIn or you're a small business owner or a SEO Consultant wanting to showcase your service offerings, … To better manage your social media presence, whether you're seeking a new Job Opportunity on LinkedIn or you're a small business owner or a SEO Consultant wanting to showcase your service offerings, its as easy as ever for a prospective client to socially vet you in a matter of minutes.

How to Manage your Social Media Presence

Follow this simple routine to manage your social media presence so that your prospective clients will find your social link wheel appealing, compelling and likely to engage you via one of your top social media channels. Don't be a content marketing casualty. By Mark Traphagen, Senior Director of Online Marketing at Stone Temple Consulting on 998 views.

Don't be a content marketing casualty

Don't be a content marketing casualty. How to Manage your Social Media Presence. 10 Social Media Blogs You Should Follow. 10 Social Media Marketing Blogs You Should Follow and Add to Your Feedly RSS Reader.

10 Social Media Blogs You Should Follow

We used the SEO/SEM Metrics of Alexa vs Similar Web comparing 1) Total Visits 2) Duration 3) Page Views 4) Bounce ... 10 Social Media Marketing Blogs You Should Follow and Add to Your Feedly RSS Reader. We used the SEO/SEM Metrics of Alexa vs Similar Web comparing 1) Total Visits 2) Duration 3) Page Views 4) Bounce Rate and 6 other Categories used to Rate a Social Media Marketing Blog. Statistics. How to Manage your Social Media Presence. How to Manage your Social Media Presence. FerreeMoney : The Greatest Misconception... The Greatest Misconception in Content Marketing - Whiteboard Friday. It's probably pretty clear to everyone that content marketing takes time, but there's a common misconception in just how much time.

The Greatest Misconception in Content Marketing - Whiteboard Friday

In today's Whiteboard Friday, Rand warns us of an overly optimistic mindset, and shows us how things really (usually) end up happening. Howdy Moz fans, and welcome to another edition of Whiteboard Friday. Today we're going to talk a little bit about content marketing and specifically this giant myth, this misconception that exists in the content marketing field about how the practice really works. This hurts a lot of people. This hurts people on the SEO side. Appointment booking with Neil Ferree. Plus.google. The Role of PR in the Coming Content Marketing Collapse. If you want to get your foot in the content marketing door, you’ll need the endorsement of people, sites, brands, and properties who already have large audiences.

The Role of PR in the Coming Content Marketing Collapse

If you don’t have the money to buy up audiences at scale, then you’ll need patronage from the established brands in the form of earned media. You’ll need them to publish your stuff on their sites in bylined content or contributed content until you’ve secured enough loyalty from a subset of their audience that the audience will willingly come looking for you elsewhere. The likelihood of “going viral” in a content marketing landscape where attention is a zero sum game becomes less and less likely to simply happen without significant strategy and investment. - www.shiftcomm.com. Plus.google. Top 50 Content Marketing Experts - STRYDE.

Top 50 Content Marketing Experts - STRYDE. Content Marketing in 15 Minutes a Day. By Shelly Kramer, Marketing + Brand Strategist, Digital Marketing Specialist, Content Marketer, Provocateur at V3 Integrated marketing on 2,255 views.

Content Marketing in 15 Minutes a Day

Plus.google. Content Marketing in 15 Minutes a Day. 10 Social Media Blogs You Should Follow. Using SimilarWeb PRO to generate content writing ideas. Maintaining website traffic is every website owner’s aim.

Using SimilarWeb PRO to generate content writing ideas

Key to achieving this is to provide engaging and original content. It’s difficult, however, to keep one step ahead of current trends and keep your readers happy. It’s not impossible though. I’m going to use SimilarWeb PRO to demonstrate how you can ensure people are clicking that bookmark option for your website. Website stats for vogue.com by SimilarWeb PRO Vogue is a fashion and lifestyle magazine that’s sold the world over and a favorite read of females in their late 20s to 30s.

Rank - Top 100 Websites in United_States. Plus.google. SEO for Start-Ups: 3 Powerful Tips for Driving SEO Traffic Early On. According to CBInsights’ latest seed investing report, only 40 percent of seeded companies go on to raise follow-on round of financing.

SEO for Start-Ups: 3 Powerful Tips for Driving SEO Traffic Early On

Sixty percent enter the dead pool. Hence, growing a company efficiently and effectively becomes critical in creating a sustainable business, which would eventually make the company a “two marshmallow company”! “Two marshmallow companies” are companies that invest in long-term strategy and growth versus short-term quick gains. The “two marshmallow” citation relates perfectly with your SEO strategy and the way you think and strategize long-term sustainable traffic growth. So, how can startups get their SEO strategy right from the get-go? #1: Build SEO accessible sites – from the beginning This is a common pitfall for a number of start-ups because the site wasn’t developed with SEO in mind.

SEO for Start-Ups: 3 Powerful Tips for Driving SEO Traffic Early On. Pin by Ferree Money on Content Marketing. Pin by Ferree Money on Content Marketing. Monetize Social Media Marketing by Ferree Money. Plus.google. Free report: the impact of content curation on reaching business goals. Social Shares SEO. Pin by Ferree Money on Content Marketing. Plus.google. Content Curation Publishing Platform. I'm all about Infographics these days, so I decided to break down my new book into some fun stats. Take a look! Marty Note Gary Vaynerchuk's latest book is excellent. Gary describes the Thank You Economy as a great "jab" book. He wanted to right a great "right hook" book too, a book about conversion and how to finish the social marketing fight we are all in.

He is aware, via his consulting work, that many view social media as a fad. . * Easy to understand (and present) Call-to-Action (CTA) * Respects the nuances of the social network for which you make the content. That last bullet should be the eye opening moment for many Internet marketers. It is not enough, Vaynerchuk explains, to have awesome content. Will be writing a more extensive review, but BRAVO and KUDOS to Gary for creating writing another groundbreaking book a true "right hook". Via Martin (Marty) Smith. Plus.google. Free report: the impact of content curation on reaching business goals.

Plus.google. Content Marketing Best Practices. 3,202 views If Content is King then Content Distribution is Queen and the Queen is Driving the Bus. ... If Content is King then Content Distribution is Queen and the Queen is Driving the Bus. It's become common knowledge that our online visibility is the key to gaining traction is the ultra competitive social media landscape. FerreeMoney : Sharing Content Via HootSuite... Plus.google. Sharing Content Via HootSuite Gets Faster and Easier. I have talked many times about the HootSuite Hootlet, that Chrome browser extension that makes sharing and scheduling content tremendously easy. With the extension installed, sharing an article that you've written or found is as easy as clicking a button in your browser toolbar.

And now it's even faster. And easier. HootSuite has updated their extension today making it twice as fast as before. They've also redesigned the user interface to give it a new look with larger, bolder buttons so that it's even easier to share or schedule your posts. If you haven't used it yet, the Hootlet is, quite simply, awesome. Sharing Content Via HootSuite Gets Faster and Easier. Content Marketing Best Practices. Pin by Ferree Money on Content Marketing. List. Content Marketing System Best Practices. FerreeMoney : Twitter packages #socialshares... Plus.google. Plus.google. FerreeMoney : When using #hashtags in a #tweet...

FerreeMoney : Twitter packages #socialshares... Content Marketing System Best Practices. Top Content Marketing Profiles on Google+ by Neil ... Best Practices Content Marketing System via ... Measuring Your Content Marketing. Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Keyword-optimized blog posts, white papers, press releases, articles, and social media content create brand awareness, inspire audience engagement, and move customers through the sales funnel from initial consideration to purchase. But how do you measure the success of each of your targeted activities? The team at Brandpoint, a leading provider of content-based marketing solutions, helps their clients get their brand message out, establish their thought leadership and credibility within their industries.

Content Marketing with Authorship and DiY Process is the Perfect Storm. Content Marketing System Best Practices. There is a lot of information out there, and the people in your network are probably feeling overwhelmed by it all. This can be an unfortunate source of stress for them, but it’s also an important opportunity for you. Content curation is the process of scouring the Internet, filtering out the junk (unfortunately there’s a lot of that), and discovering the most valuable, relevant and helpful content about a particular topic. By sharing those gems with your network, you accomplish these important objectives: Build your personal brand (reputation) as an expert in the topicBe more active and visible on social mediaEnhance your relationships by being helpful (Guess what?

2014 Content Marketing Predictions. Content Curation & Syndication. By Kira Baker-Doyle, Assistant Professor of Education, Arcadia University "Christina Cantrill, senior program associate who directs the Digital Is project at the National Writing Project, facilitated this connected learning workshop for teachers through Arcadia University’s School of Education as part of last summer’s Making Learning Connected MOOC (#clmooc). It was an opportunity for participants to learn more about Connected Learning Principles, and it was also an experiment by Arcadia University—testing the waters for interest in a new certificate program in connected learning.

"The experiment was a success and Arcadia will officially kick off its new Connected Learning Certificate program this May with the first course in the program, “ED676: Teacher Practice in a Connected World,” to be taught by Meenoo Rami, author of Thrive: 5 Ways to (Re)Invigorate Your Teaching(Heinneman 2014), Co-founder of #engchat, and teacher at the Science Leadership Academy in Philadelphia.

" 2013: The Year Of The Content Marketer. Content Curation and Syndication System via this 15x SlideShare Deck. This strategy takes into account you already know why Google Plus is the anchor to all of your Hummingbird friendly social content marketing efforts. The Slideshare Deck includes an embedded YouTube video 19 minutes that will be updated and replaced before the Ball Drops in Times Square tonight Dec. 31, 2013 and when you fill out the form or hit the vCita link, I’ll explain why this social embedded triage is so important?

Content Curation Syndication by Neil Ferree ... Content marketing system. Content Curation Syndication System. Content Curation Syndication System. Content Marketing for Law Firms #attorney ... 15 Rocking Content Marketing Tools with Advice. Building Personal Brand Authority Online via Content & Social SEO. How to Implement Your Content Sharing Strategy for Higher Ed: Part I. Date posted: July 11, 2013 The rapidly evolving fields of Content and Social Media converge in a very busy intersection of marketing objectives, strategy, tactics and tools. Even for those of us who work in this area every day, this intersection is noisy, confusing and frustrating, as we try to effectively manage all of these complex elements, while keeping up with the latest tools and practice. So for anybody and everybody who has this problem, here is a simple, how-to approach to help create and implement an effective content sharing plan.

Everything You Need to Know About Content Marketing (Charts) Curation Tools by Formats & Tech. The Ultimate Content Marketing Plan Outline. How to Build a DIY Content Marketing System. How to Build and Operate a Content Marketing Machine – Marketo Resources. How to Build and Operate a Content Marketing Machine.

Step-by-Step Guide to your Social Media Success. Social Media Audit Neil Scaffer. Content Marketing Essentials 2012.