In other words, you need to ID what socials you are active on now • which ones are missing • which socials your prospects and customers and clients are active on • which ones you have the best reputation on. Taming the Social Media Marketing Beast. ScentTrail : Fish Bone Your Content Marketing... Plus.google. How to Manage your Social Media Presence. Don't be a content marketing casualty. Don't be a content marketing casualty. How to Manage your Social Media Presence. 10 Social Media Blogs You Should Follow. How to Manage your Social Media Presence. How to Manage your Social Media Presence. FerreeMoney : The Greatest Misconception... The Greatest Misconception in Content Marketing - Whiteboard Friday. It's probably pretty clear to everyone that content marketing takes time, but there's a common misconception in just how much time. In today's Whiteboard Friday, Rand warns us of an overly optimistic mindset, and shows us how things really (usually) end up happening.
Howdy Moz fans, and welcome to another edition of Whiteboard Friday. Today we're going to talk a little bit about content marketing and specifically this giant myth, this misconception that exists in the content marketing field about how the practice really works. This hurts a lot of people. This hurts people on the SEO side. You know, I really came to this because I think it's been something that's been bubbling up in the world of content and inbound marketing for a long time.
I got this question, like, "Okay, it must be the case . . . how do you put out a blog post, Rand, that once you launch it, once people read it, they're actually going to go and buy from you? " This is how the myth works. This doesn't happen, does it? Appointment booking with Neil Ferree. Plus.google. The Role of PR in the Coming Content Marketing Collapse. Plus.google.
Top 50 Content Marketing Experts - STRYDE. Top 50 Content Marketing Experts - STRYDE. Content Marketing in 15 Minutes a Day. Plus.google. Content Marketing in 15 Minutes a Day. 10 Social Media Blogs You Should Follow. Using SimilarWeb PRO to generate content writing ideas. Maintaining website traffic is every website owner’s aim. Key to achieving this is to provide engaging and original content.
It’s difficult, however, to keep one step ahead of current trends and keep your readers happy. It’s not impossible though. I’m going to use SimilarWeb PRO to demonstrate how you can ensure people are clicking that bookmark option for your website. Website stats for vogue.com by SimilarWeb PRO Vogue is a fashion and lifestyle magazine that’s sold the world over and a favorite read of females in their late 20s to 30s. Keywords Trending keywords for vogue.com by SimilarWeb PRO If you want to find out the content that your viewers are interested in, then it’s time to explore the keywords behind your site’s traffic.
Referrals Referral traffic isn’t given enough credit for its usefulness in analyzing website traffic. Audience Interests Topics distribution based on audience interests for vogue.com by SimilarWeb PRO Outgoing Links Putting it all into action. Rank - Top 100 Websites in United_States. Plus.google. SEO for Start-Ups: 3 Powerful Tips for Driving SEO Traffic Early On. According to CBInsights’ latest seed investing report, only 40 percent of seeded companies go on to raise follow-on round of financing. Sixty percent enter the dead pool. Hence, growing a company efficiently and effectively becomes critical in creating a sustainable business, which would eventually make the company a “two marshmallow company”!
“Two marshmallow companies” are companies that invest in long-term strategy and growth versus short-term quick gains. The “two marshmallow” citation relates perfectly with your SEO strategy and the way you think and strategize long-term sustainable traffic growth. So, how can startups get their SEO strategy right from the get-go? Here are some key points to keep in mind while planning your SEO strategy. #1: Build SEO accessible sites – from the beginning This is a common pitfall for a number of start-ups because the site wasn’t developed with SEO in mind. Source: SEOMoz #2: Deciding with data to drive ROI 1. 2. 3. . #3: Hire an Agency vs. SEO for Start-Ups: 3 Powerful Tips for Driving SEO Traffic Early On. Pin by Ferree Money on Content Marketing. Pin by Ferree Money on Content Marketing.
Monetize Social Media Marketing by Ferree Money. Plus.google. Free report: the impact of content curation on reaching business goals. Social Shares SEO. Pin by Ferree Money on Content Marketing. Plus.google. Content Curation Publishing Platform. Plus.google. Free report: the impact of content curation on reaching business goals. Plus.google. Content Marketing Best Practices. FerreeMoney : Sharing Content Via HootSuite... Plus.google. Sharing Content Via HootSuite Gets Faster and Easier. I have talked many times about the HootSuite Hootlet, that Chrome browser extension that makes sharing and scheduling content tremendously easy. With the extension installed, sharing an article that you've written or found is as easy as clicking a button in your browser toolbar. And now it's even faster. And easier. HootSuite has updated their extension today making it twice as fast as before.
If you haven't used it yet, the Hootlet is, quite simply, awesome. Loading up the dialogue box with the title and shortened URL is what's gotten the speed boost. Above the description field is an easy drop down list of your connected social profiles. You can share posts immediately, schedule them for a later date, or let HootSuite share them at the optimum time using the AutoSchedule option, which is what I normally do. Sharing Content Via HootSuite Gets Faster and Easier. Content Marketing Best Practices. Pin by Ferree Money on Content Marketing. List. Content Marketing System Best Practices. FerreeMoney : Twitter packages #socialshares... Plus.google. Plus.google. FerreeMoney : When using #hashtags in a #tweet... FerreeMoney : Twitter packages #socialshares... Content Marketing System Best Practices. Top Content Marketing Profiles on Google+ by Neil ... | Content Marke… Best Practices Content Marketing System via ... | Content Marketing.
Measuring Your Content Marketing. Content Marketing with Authorship and DiY Process is the Perfect Storm. Content Marketing System Best Practices | Socia. 2014 Content Marketing Predictions. As 2013 proved, content marketing is the strong engine behind today’s business marketing. Without overt promotion, content marketing provides the information prospects and customers seek in a way that they trust. Here are the seven 2014 content marketing predictions with tips on how to incorporate their impact into your business plans. The underlying message is that content marketing requires a plan with actionable strategies to achieve your business goals. 1. Content marketing diversifies in terms of type, format and size. Content creation should be part of an integrated content marketing strategy that offers small, medium and large content to meet your target audience’s needs.
Create content in a variety of different formats because people take in information differently and need to see your message multiple times before it sticks. Provide useful content consumers want at every step of the purchase process. 2. Corporate-speak dies in 2014. 3. 4. 5. 6. 7. Happy Marketing, Heidi Cohen. Content Curation & Syndication | E-Learning. 2013: The Year Of The Content Marketer. Content marketing has become an increasingly hot topic in the digital marketing world with searcher interest hitting an all-time high in 2013, following a path that suggests continued growth into the new year. As big brands and small businesses alike have realized the value of content marketing and rushed to develop and implement a strategy, marketers have felt the need to educate themselves on this rapidly growing field.
How do I put together a content marketing plan? Which channels are best for content distribution? How do I craft the best headlines? Our content marketing columnists here at Marketing Land answered those questions and more, sharing insights and advice to help marketers navigate this relatively new space. The Keys To Quality Content Are Information Density & Utility by Matt Jessell, published 5/28/13. Be on the lookout for more great content marketing columns in 2014! Content Curation and Syndication System via this 15x SlideShare Deck. This strategy takes into account you already know why Google Plus is the anchor to all of your Hummingbird friendly social content marketing efforts. The Slideshare Deck includes an embedded YouTube video 19 minutes that will be updated and replaced before the Ball Drops in Times Square tonight Dec. 31, 2013 and when you fill out the form or hit the vCita link, I’ll explain why this social embedded triage is so important?
Every small business owner should have a custom content marketing system in place in 2014. You can curate and syndicate 5-10 times as many quality content articles, videos, and social posts updates using this model and that means competitive advantage in your social media marketing space. Slide #14 is the price you get when you employ this SMM model into your company. Let’s Talk via this Form or click my vCita link to schedule a 1-on-1 session Like this: Like Loading... Content Curation Syndication by Neil Ferree ... | Content Marketing. Content marketing system. Content Curation Syndication System. Content Curation Syndication System. Content Marketing for Law Firms #attorney ... | Content Marketing. 15 Rocking Content Marketing Tools with Advice. Building Personal Brand Authority Online via Content & Social SEO.
How to Implement Your Content Sharing Strategy for Higher Ed: Part I. Date posted: July 11, 2013 The rapidly evolving fields of Content and Social Media converge in a very busy intersection of marketing objectives, strategy, tactics and tools. Even for those of us who work in this area every day, this intersection is noisy, confusing and frustrating, as we try to effectively manage all of these complex elements, while keeping up with the latest tools and practice.
So for anybody and everybody who has this problem, here is a simple, how-to approach to help create and implement an effective content sharing plan. This approach looks something like this: Firstly, Understand your Content Marketing Goals Content marketing has two primary goals: To draw visitors to your website to access your great content and to ultimately become your customers (including students, donors, alumni, or any other community segments) To attract quality inbound links to your website, to produce increased search engine rankings which will draw more organic search visitors. Everything You Need to Know About Content Marketing (Charts) Content marketing is white hot! As a core element of inbound marketing, content marketing fuels social media, supports search optimization, and drives lead generation and sales. 2012 was content marketing’s breakout year and it continues to be at the top of marketers’ plans this year.
It’s no surprise since content provides jargon-free information that answers prospects, influencers, buyers, fans and the public’s questions related to your business, products and brands. As such, it’s trustworthy. Even more critical from a marketing perspective, it starts working during the zero moment of truth (aka ZMOT) when potential customers are seeking information without giving any hint of being in the market. As part of our 1,000th post celebration, we’re gathered all of our content marketing related information to help you get your strategy on track.
Underlying content marketing research Content marketing explodes. Content consumption habits. 4 Moments of marketing truth. Content marketing strategy. Curation Tools by Formats & Tech. The Ultimate Content Marketing Plan Outline. Content, marketing, SEO — it’s all the same to me. And that’s exactly how you should approach your content marketing strategy. Every good project start has a great exploration phase before the strategy can be put together.
The questions you ask upfront, the research you put in, the benchmarks you set and the expectations you define are all part of a great content marketing plan. So today, I’m going to share with you a guide for the content marketing plan outline — a great start to creating a thorough content marketing strategy. This is not an exhaustive list by any means, but a fantastic start to touching every part of a business so you have the data you need. Whether you’re in-house, at an agency or a consultant, and whether you’re brainstorming with your team or discussing these questions with the expert, the research process is key. Benchmark Where the Business Is Today Get an understanding of how the business is performing online today to get a baseline. Understand the Competitors. How to Build a DIY Content Marketing System. How to Build and Operate a Content Marketing Machine – Marketo Resources.
How to Build and Operate a Content Marketing Machine. Step-by-Step Guide to your Social Media Success. Social Media Audit Neil Scaffer. Welcome to 2013! Now that you’ve read all of the “best of 2012″ and “predictions for 2013″ posts, it’s time to take a fresh look at your social media operations and optimize for the new year. A social media audit is part of any social media strategy consulting that I do, but to give you some simple advice as to what you should do to further improve on your social media presence, ask yourself the following 10 questions: Social Media Platforms 1) Are your activities on the various social media websites aligned with where your target customers are spending their time? Perhaps you should consider enlarging your presence to newer social media sites such as Pinterest, Instagram, and/or Google Plus. 2) Are you seeing positive ROI from the time spent on the platforms in which you are invested?
Social Media Content 1) Does your content continue to resonate with your social media following? 2) Is your content aligned with your business goals? Social Media Strategy Social Media Organization. Content Marketing Essentials 2012.