Inbound & Digital Marketing Research – Our SEO Resources. iRank™ SEO Technology: The New Agency Process. In the final installment of this series, Google+ expert Martin Shervington describes the tactical steps of leveraging your Google+ brand page. Consultant, speaker, trainer and coach on all things Google+, Martin Shervington describes how to increase followers and leverage your Google+ brand page. Any tactic meant to build unnatural links will eventually get smacked down. But building real relationships with influencers online is increasingly the method of choice for effective content amplification. This means you need to learn the most basic element of relationships. The human element. Free Marketing Tools » iAcquire. Getting Started. Most webmasters are familiar with HTML tags on their pages. Usually, HTML tags tell the browser how to display the information included in the tag.
For example, <h1>Avatar</h1> tells the browser to display the text string "Avatar" in a heading 1 format. However, the HTML tag doesn't give any information about what that text string means—"Avatar" could refer to the hugely successful 3D movie, or it could refer to a type of profile picture—and this can make it more difficult for search engines to intelligently display relevant content to a user. Schema.org provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major search engines: Google, Microsoft, Yandex and Yahoo!
1. 1a. Your web pages have an underlying meaning that people understand when they read the web pages. 1b. itemscope and itemtype Let's start with a concrete example. To begin, identify the section of the page that is "about" the movie Avatar. Back to top 1d. Home - schema.org. Free Marketing Tools » iAcquire.