Intellectual Value. Intellectual Value A radical new way of looking at compensation for owners and creators in the Net-based economy. By Esther Dyson What happens to intellectual property when it gets on the Internet? The Net dramatically changes the economics of content. Because it allows us to copy content essentially for free, the Net poses interesting challenges for owners, creators, sellers, and users of intellectual property.
In the new communities of the Net, the intrinsic value of content generally will remain high, but most individual items will have a short commercial half-life. What will almost-free software and proliferating content do to commercial markets for content? In a new environment, such as the gravity field of the moon, laws of physics play out differently. Chief among the new rules is that "content is free. " What should content makers do in such an inverted world? Of course, there still will be ways for content creators to be paid. The half-life of value Seen one, seen them all. IT Business Edge | Your Technology Intelligence Agent. The Discipline of Content Strategy.
We, the people who make websites, have been talking for fifteen years about user experience, information architecture, content management systems, coding, metadata, visual design, user research, and all the other disciplines that facilitate our users’ abilities to find and consume content. Article Continues Below Weirdly, though, we haven’t been talking about the meat of the matter.
We haven’t been talking about the content itself. Yeah, yeah. We know how to write for online readers. But who among us is asking the scary, important questions about content, such as “What’s the point?” As a community, we’re rather quiet on the matter of content. Do you think it’s a coincidence, then, that web content is, for the most part, crap? Dealing with content is messy. And yet, the web is content. And that’s where content strategy comes in. What is Content Strategy? Content strategy plans for the creation, publication, and governance of useful, usable content. At its best, a content strategy defines: BUT. Content Strategy: The Philosophy of Data - Boxes and Arrows: The. Not that familiar with “content strategy?” That’s ok. It’s in my job title, and I struggle every time I’m asked what I do for a living. Many people have no idea what it means, but even more people bring their own (wrong) assumptions to the conversation. Usually they think it has something to do with writing copy.
That’s not entirely false, but it’s kind of misleading. The analogy I’ve been using recently is that content strategy is to copywriting as information architecture is to design. I find this analogy to be especially encouraging because six years ago, as the crest of the first wave of the web was about to break, people had no idea what “information architecture” meant either. The irony of this communication challenge is that the main goal of content strategy is to use words and data to create unambiguous content that supports meaningful, interactive experiences.
So, why has it been so hard for us to communicate what we do? Everything is content Everything is content? Critical mass. Méthodes, modèles et plus de Management…