Enhance Your Google Local Listings. If you want to make the most of Google’s Universal Search results, you need to understand how to create killer listings in Google Local. Why? As the screenshot below illustrates, Google Local can and often will dominate what’s seen above the fold? With real estate like that, you can gather large amounts of traffic if you can list prominently for targeted keywords. With this as our goal, let’s take a dive into how to enhance your Google Local listings? Claim Ownership ASAP Google will add listings to their local results without any user submissions. Encourage Honest Reviews You need to understand that local search is a socially driven tool.
So – Just how can you go about encouraging reviews on Google Local? These are just some random thoughts, but I think you get the idea. Look Beyond Google Google’s understanding of local search results reach beyond the information you provide directly to them. There are third party services such as Reach Local and LocalLaunch! Conclusion. Vertster Multivariate and A/B Testing Software. A/B Testing Tool | Split Testing and Multivariate Testing Software - Visual Website Optimizer. 30 Web Trends for 2012: How SEO, Search, Social Media, Blogging, Web Design & Analytics Will Change.
It’s this time of year again! In the previous years my web trends lists were very successful, both as predictions and by traffic or number of shares. People working in the web industries want to know what’s ahead. So for 2012 I want to tell you again what’s coming up. Basically I’m not predicting anything here; instead I just list trends you can already see and measure, but which will be obvious next year.SEO Good bye PageRank and links – links and PageRank matter less and less. Freshness – the latest Google update is perhaps more important than the high quality update dubbed Panda. Quality – the Panda update wasn’t really about pandas, as I hope you know: it was about ”high quality” sites. SEO is just a part – SEO isn’t dead in 2012, but it’s more and more part of bigger ideas and concepts. SEO marries CRO – The two disciplines, SEO and CRO or conversion optimisation are just two sides of one coin. Search Google does it already on Google News, Google Places and Google Images.
Social media. CRO and SEO: SEM Civil War. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. civil war n. A state of hostility or conflict between elements within an organization. Alright, so search marketing isn't really an "organization" but there is a certain hostility within its ranks. It's the war of the acronyms and funding. For years there have been articles, studies, and conference panels surrounding the debate of paid search versus organic search. That rivalry is rather ancient now considering the new kids on the block: CRO, SMO, and LPO. What is CRO? Did you recognize that term? There is a CRO Chat once a week on Twitter, run by Ion Interactive. Some of questions posed were: In what ways do #CRO and #SEO help and/or hurt each other? Conversion Rate Optimization and SEO My own answers seemed to center around one thing: CRO and SEO should never hurt or hinder each other.
SEOs focus is typically ranking for targeted queries in search engines. Get R.E.A.D.Y. for Better Landing Pages. - Landing Page White Papers & Guides - The best landing pages start with ion's software and services. Web 2.0 Business Models. IMT Website Submitter. IMT Website Submitter - submits your website to 1,800+ places for FREE! - (Updated 11.02.2017.)
IMT Website Submitter submits your website/blog to 1,800+ different places. All these 1,800+ websites are manly "who is", "about us", "website statistic", etc. type of services. This tool creates pages about your website/blog on everyone of these websites, resulting in about 1,800+ different pages in some cases with backlinks pointing back to your website. Yes some of those backlinks are no-follow and some of them are do-follow, but bottom line is that these are well established websites regularly crawled by Google and other SE, so your pages and backlinks/URLs on those websites will be found and your website/blog will get backlinks/mentions and will be visited and indexed more frequently by Googlebot and many other search engine bots like Yahoo, Bing, Baidu, etc., which is the main purpose of this tool, backlinks are just nice bonus. Leave your feedback or suggestion for this tool...
How to Advertise Your Site on a Slim Budget. You can do a lot to promote your site for free. And I hope you’re doing many of the things listed in our article “37 Ways to Promote Your Website”. But there comes a point where you need to outsource certain aspects of promotion in order to move up a notch in bringing traffic to your site. First, though, you need to be clear about your goals. To oversimplify, there are two main goals for purchasing advertising on the Web: (1) developing name recognition for your business (branding) and (2) bringing visitors to your site so they will purchase your goods or services (direct marketing).
Branding Using Banner Advertising The larger your company is or wants to be, the more important it is to develop a recognition of your name on the Internet. Branding deals with ad industry buzz words such as “impressions” and “page views.” Crunching CPMs and CTRs But branding is expensive. The second important metric is CTR (click-through rate). There’s a third important metric: conversion rate. 1. 2. 3. 4. Pay-per-click Advantages on Bing. In the pay-per-click advertising world, it often feels like Google is the only player. In many cases, that’s true. Google holds a significant market share, and many advertisers limit their PPC experience to Google AdWords. But there are many alternatives to Google for advertisers. One alternative is Microsoft’s Bing.
The Microsoft PPC empire is much more than Bing, actually. While Yahoo! Advantages of Using Bing If your PPC campaigns aren’t currently running on Bing, it’s time to reconsider. Bing also offers all the ad distribution controls you’re accustomed to with AdWords: Bing/Yahoo! In fact, one of the advantages of Bing is that many of these features are available not only at the campaign level, but also at the ad group level. Microsoft is also known for fantastic customer service — many say it’s far better than Google’s. They’re highly responsive to feature requests from advertisers, too — something Google is not known for in recent history.
Comparisons to AdWords Display Advertising. 10 Sources of Competitive Business Intelligence. Knowing your competitors’ pricing and advertising strategies is critical in today’s business environment. Often, brand loyalty is trumped by price and short term deals through services such as Groupon or Amazon Local.
Many online tools exist to help you monitor what your key competitors are doing with their pricing strategy. Here’s a list of 10 web based tools you can utilize today to better position yourself in your marketplace. Channel IQ Channel IQ Channel IQ monitors price, demand levels, product attributes and product additions and removals. Price Manager Price Manager Price Manager crawls websites across your industry to assess pricing. SpyFu SpyFu SpyFu quickly identify areas that companies in your industry are advertising in, including keywords and ad history, lending insight into what has and hasn’t worked from a pay-per-click advertising perspective.
Business Monitor International Business Monitor International Do you think globally? Lithium Lithium Social Media Monitoring CI Radar SaleHoo. 5 Quick Ways to Lower Pay-per-click Costs. In a perfect world, we’d never have to worry about the cost of our pay-per-click advertising campaigns. We’d be making money on every sale, and we’d have an unlimited budget. Unfortunately, it’s not a perfect world. There are times when we have to lower PPC costs to stay within our budget. In this post, I’ll address five quick ways to lower PPC costs and help your business profit from PPC advertising. Before I address those five tips, however, there are two rules that all PPC advertisers should follow, whether they’re trying to reduce costs or not. Rule 1: Set Budgets All PPC search engines allow advertisers to set budget caps on their campaigns. Rule 2: Track Everything One of the best reasons to use PPC is that you can track your results in near real-time.
If you’re not tracking sales, leads, or conversions, you might hurt your results while trying to lower costs by pausing the wrong ad groups or keywords. 1. From there, work your way down. Do the same thing with keywords. 2. 3. 4. 5. The Web Marketing Checklist: 37 Ways to Promote Your Website. When a business asks “how do we get more site traffic?” Or “how do we earn more sales?” It is marketing that provides the answer. Marketing is the process a business takes to promote its products or services. I created this checklist to provide potent marketing tactics your business can use to solve your promotional problems and challenges. This list should be a starting place, giving you ideas and suggestions that start you on a journey toward marketing success.
Site and App Performance Your online marketing efforts need a hub, a central point from which all of your promotions are derived and to which all traffic and leads are directed. 1. This percentage can be higher for some groups. What’s more, 20 percent of Americans only access the internet from a mobile device. Design for mobile first. 2. 7 Ways AMP Makes Your Pages Fast Your mobile customers will appreciate the performance, and so will Google, which may display accelerated mobile pages in a special AMP carousel. 3. 4.
Performance.