The Web Marketing Checklist: 37 Ways to Promote Your Site

When a business asks “how do we get more site traffic?” or “how do we earn more sales?” it is marketing that provides the answer. Marketing is the process a business takes to promote its products or services. I created this checklist to provide potent marketing tactics your business can use to solve your promotional problems and challenges. This list should be a starting place, giving you ideas and suggestions that start you on a journey toward marketing success. Site and App Performance Your online marketing efforts need a hub, a central point from which all of your promotions are derived and to which all traffic and leads are directed. 1. This percentage can be higher for some groups. What’s more, 20 percent of Americans only access the internet from a mobile device. Design for mobile first. 2. 7 Ways AMP Makes Your Pages Fast Your mobile customers will appreciate the performance, and so will Google, which may display accelerated mobile pages in a special AMP carousel. 3. 4. Performance.

The Ultimate SEO Checklist Optimizing your web site for search engines should be an integral part of your web site project, from the very beginning to the very end. Search engine optimization (SEO) should be considered, and if possible, implemented, throughout the planning, design, development, and maintenance stages of your web site. The checklists in this chapter of Deliver First Class Web Sites: 101 Essential Checklists can be used as a guide to optimize your web site for search engines. You can download this checklist, along with others that cover content management and site testing, for use in your own projects. You will see the results of your work first-hand if you consider SEO right from the start. Successful SEO in a Nutshell Plan your web site’s SEO before you create the site. It’s important to create your web site with SEO in mind. Ensure that every page includes text, links and popularity components that will help boost your search engine rankings. Employ other means to market your web site.

The Beginner's Checklist for Small Business SEO The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. For the last three months I have been hard at work learning SEO by optimizing a local small business website. The business is called Giggly Wiggly Preschool and is located in the Seattle suburb Issaquah, Washington. This Issaquah Preschool was the preschool I attended many years ago, so I am happy I was given the chance to give back to it. The Beginner's Checklist for Small Business SEO Research Before you do any SEO you need to research the part of the web you will be trying to change. Complete the The Beginner's Checklist for Learning SEO - Completing all the tasks on this list will give you all the skills necessary to complete this checklist. Write down your goal - Why are you doing this? Brainstorm and write down search queries - What words might people type into the search engines to look for your client's company? Onsite Offsite Track and Improve

Ecommerce SEO Checklist In brief: Some aspects of Search Engine Optimization may be a bit arcane but the main principles are pretty clear. As an ecommerce company you need every bit of help to secure the competitive edge. The following checklist form a baseline for what I call a "search friendly" site. Failure to adhere to these principles will definitely harm your business. The Ecommerce SEO Checklist The goal of all SEO is to achieve "keyword mojo" in the mind of Google. On-page: Refers to the keyword optimizations you make in your web page code. For items #1 and #2 you should define good company policies. #1 On-Page Search Optimization - Basic Keyword Clarity Google advises: "Think about the words users would type to find your pages, and make sure that your site actually includes those words within it." To achieve good keyword focus, limit yourself to just one keyword per content page. Distinguish between "content" and "administrative" pages - then optimize only content pages. About the Author: