4 tips for developing a winning social media strategy. By Courtney Eckerle, Reporter Deciding which social media network will best work for your organization is a struggle for many marketers. Even worse, some may worry that the entire channel will be an overall destructive diversion of resources. In a recent MarketingSherpa webinar, which you can view in full below, Matt Bailey, President, SiteLogic, weighs different social media outlets, and provides insight into how to best express your company message through them. This webinar was broadcast free thanks to sponsorship by Eloqua. Tip #1. A big part of discovering which channels are working for your organization, according to Bailey, is in asking two simple questions. Tip #2. "Regardless of what social media you use, the focus should be on your message because your message will never change. Tip #3. Blogs "I love blogs," Bailey said. YouTube Bailey advises using YouTube when you have to "see it to believe it," and when content is highly visual.
Pinterest LinkedIn Twitter Facebook Tip #4. Social vs. Search: Which Is the Winner? Word-of-Mouth - How to Market on YouTube. Now that YouTube is more popular than all the sites of the TV networks combined, you may wonder whether broadcast TV's days are numbered. It may well become more important for your brand or company to be on YouTube than to be advertised on TV. Undoubtedly for some that day has already arrived. With Google having acquired YouTube, certainly it has a heck of a lot more resources at its disposal. You can bet that YouTube will be one of the major players in consumer-generated media for years to come.
Already, YouTube has launched careers, such as that of YouTuber "Brookers" who was hired by Hollywood celebrity Carson Daly because of her zany videos. And then there are the hugely successful commercial viral campaigns, such as Blendtec's "Will It Blend? "Will It Blend? " That gave George an idea: why not post those demonstrations of "extreme blending" online. They also emailed their customer base and asked for suggestions of things to blend. Blendtec had a surprisingly low budget. 3 Tips for Managing an Influence Marketing Crisis. Social media crisis management plans are gaining traction inside companies who are very active online. They realize that with growing social teams, everyone needs to be on the same page in their understanding of how to handle negative feedback, mistakes, and hiccups in online marketing.
If you’re working with influencers, there may be another type of crisis to plan for: Influence marketing crises. There’s not a lot written about this yet, perhaps because companies don’t want to reveal their influence marketing mistakes. I suggest that you create and incorporate your influence marketing crisis management plan into your overall social media marketing crisis management plan, so that you don’t overlook your important influencer relationships. Be Proactive Make sure your eyes and ears are open at all times. Maintain Your Positivity You could spend years developing the greatest product or customer service pipeline, but none of that will keep people from finding flaws (or inventing them).
Related. Learn Social Media and Digital Marketing At Exploring Social Media. Social Media Explorer — Social Media Consulting, Public Speaking and Education. Social Media Report 2012. Marketing. View the latest trends and charts in the 8 e-commerce categories listed below. Online consumers by country, age, activity, income; how consumers pay online; data on online shopping patterns. Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more. Internet penetration by region, income, age and other factors; web browser market share; time spent on social networks; country rankings by Internet population. E-retailer spending by marketing category, leading e-retailers in paid and natural search marketing, social media data, how consumers respond to online marketing.
Consumer adoption of web-enabled mobile devices, mobile marketing and shopping data, top mobile shopping cities, mobile devices by technology. E-commerce sales by region, sales by product category, holiday data, online spending by shopper and as percentage of household income, and more. Social Media Marketing Guide. Ask A Ninja shares his views on social media in What is Podcasting? What is Social Media? Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves. Social media can take many different forms, including text, images, audio, and video. The social media sites typically use tools like message boards, forums, podcasts, bookmarks, communities, wikis, weblogs etc. (source: Wikipedia – Social Media) 4 P’s of Social Media: What We Can Learn from Football Planning: The Head CoachProducing: Pre-snapPromoting: Post-snapP-measuring: Referee.
Social Media Case Studies & Examples. Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. What should you expect in 2014 to change in the world of content marketing? Hana Abaza of Uberflip has put together an infographic detailing five key content marekting trends for the coming year. 1. 2. 3. 4. 5.