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Even for experience designers, building email newsletters isn’t easy. You receive a lovely looking design, and you crack on with the development. Unfortunately, it just doesn’t work as it should in every email clients.
Email newsletters are hotter than ever. They’re a great extension to your business’ communication toolkit and offer you and your clients an excellent channel by which you can reach potential and existing customers. In this article, we’ll explore common design patterns of email newsletters and learn which approaches work well, so that you’ll be prepared to create one for yourself and your clients. We’ve also included a compilation and analysis of different newsletter designs so that you can learn from them as well as tips on what to do and what not to do. If you know of any other tips, please share them with us in the comments area.
Designing an HTML email that renders consistently across the major email clients can be very time consuming. Support for even simple CSS varies considerably between clients, and even different versions of the same client. We've put together this guide to save you the time and frustration of figuring it out for yourself. With 24 different email clients tested, we cover all the popular applications across desktop, web and mobile email.
Par David Greiner Mince, que de changements en 18 mois ! Dans mon dernier article sur Vitamin , je chantais les louanges des emails construits selon les standards et j'encourageais l’utilisation des CSS dans le design de vos emails. Bien que le marché des navigateurs ait continué à pousser à l’amélioration du support des standards, un acteur principal de l’industrie a malheureusement fait l’inverse. Avec la sortie, plus tôt cette année, d’Outlook 2007 qui utilise le moteur de rendu de Word au lieu de celui d’Internet Explorer, mes recommandations ne sont plus d'actualité.