background preloader

Dispositif ludopersuasif

Facebook Twitter

Pour améliorer les technologies, il nous faut regarder comment on les utilise. L’ethnographie est une méthode des sciences sociales consistant en l’étude descriptive et analytique, sur le terrain, des moeurs, coutumes et pratiques de populations déterminées.

Pour améliorer les technologies, il nous faut regarder comment on les utilise

Status differences - Evil by Design: Interaction design to lead us into temptationEvil by Design. Create status differences to drive behavior.

Status differences - Evil by Design: Interaction design to lead us into temptationEvil by Design

Without differentiation, there can be no envy. Examples Youvebeenleftbehind.com is a site that allows Christians who believe in a relatively imminent rapture event (true believers are suddenly taken up to Heaven, everyone else remains behind in Tribulation) to make contact with those who are “left behind.” As status differentiators go, this is pretty big. It’s hard not to see this as a form of inverted envy, or scorn. Principles Envy and scorn work because there are two groups: those that have, and those that have not. Spicy Spinach and Avocado Quesadilla Recipe. Sign up to customize your recipe discovery experience.

Spicy Spinach and Avocado Quesadilla Recipe

Lets personalize your experience... What is your skill level in the kitchen? Beginner Intermediate Advanced Tell us about yourself I am a year old who cooks for Drag the slider to your age. Why Everyone Should Stop Saying Gamification is Dead - TechnologyAdvice. To hear some pundits tell it, the sky is falling for the gamification industry.

Why Everyone Should Stop Saying Gamification is Dead - TechnologyAdvice

Gartner has reported market penetration of only 5 to 10 percent. Gamification has entered the Trough of Disillusionment. Rome is burning. The hype around gamification’s alleged fall from grace nearly matches that of its rise to prominence. But is the game craze really coming to an end for businesses? People Grow to Hate Hype “All technologies go up and then go down. “Now we’re through that euphoria and people are starting to try and solve real problems.” Hype is a powerful force, especially with new and ostensibly innovative technology.

Such is the current positon of gamification. Behold, The Hype Cycle The Hype Cycle correctly identifies that an emerging technology may fail to meet outrageous expectations and suffer a fall from grace. Do Employees Want to Use Digital Engagement Programs? (Note: You can download our full report from our research library here!)

Do Employees Want to Use Digital Engagement Programs?

Employee engagement is one of the largest challenges facing the business world. The premier survey on employee engagement reports that only 29 percent of Americans are emotionally engaged with their work.1 Organizational, psychological, and environmental factors were all cited as reasons for such a dismal number. It’s estimated that US businesses lose between $450 and $550 billion per year due to disengagement, which manifests itself in turnover rates, poor productivity, and below average work.1 To combat this, businesses are searching for scalable methods to better engage employees. In fact, many companies now view engagement as a competitive advantage. Alongside such growing disengagement, the concept of gamification has experienced a meteoric rise in business culture consciousness.

But how do employees themselves feel about programs designed to improve their motivation and performance? Key Findings: Traffic: Why We Drive the Way We Do (and What It Says About Us): Tom Vanderbilt: 9780307277190: Amazon.com: Books. BBC reports on traffic-nudges for safe driving. Nudging traffic safety by visual illusions. Can you count the black spots?

Nudging traffic safety by visual illusions

Traffic is fast and dangerous, and often it’s fractions of a second that matters. While regulation and incentives are already in place, it’s impossible to cover any situation and keep these structures in mind all the time. Using optical illusions like this one seems to be the perfect way to nudge traffic safety on the spot. Here follows some great examples for reflection. Traffic is fast, furious and dangerous. Everyone knows the most simple example of this strategy. Watch out! Originally they circled the internet saying that these fake potholes had been placed in Canada in order to slow down drivers in an innovative attempt to combat the problem of speeding. For some, this behavior change intervention would qualify as a nugde. The most prominent reason is that, it is not part of the axioms characterizing rational agency in classical economics, that agents have omniscient perceptual skills.

Le Grand Morning sur RTL2: TENDANCE : NUDGE YOURSELF ! C’est la nouvelle tendance !

Le Grand Morning sur RTL2: TENDANCE : NUDGE YOURSELF !

Elle cartonne aux Etats-Unis et ne va pas tarder à nous toucher aussi : Le nudge (pousser du coude) Le nudge, c’est quoi ? : Une théorie affirmant que nous pouvons tous modifier nos comportements dans le bon sens… si on y est gentiment incités. Élisa Chelle, Gouverner les pauvres. Politiques sociales et administration du mérite. 1Comment gouverne-t-on les pauvres aujourd'hui ?

Élisa Chelle, Gouverner les pauvres. Politiques sociales et administration du mérite

Et si l’aide sociale cessait d’être un droit ? C’est autour de ces deux problématiques qu’Élisa Chelle analyse dans cet ouvrage les mécanismes de la lutte contre la pauvreté à travers non pas le point de vue de ceux qui en sont l’objet, mais bien de ceux qui les conçoivent. Nudge blog · Improving Decisions About Health, Wealth, and Happiness. Le Nudging : un nouveau paradigme pour la santé publique ? - groupe_8. Nudge ou le paternalisme bienveillant. Recensé : Richard Thaler, Cass Sunstein, Nudge.

Nudge ou le paternalisme bienveillant

Improving Decisions about Health, Wealth, and Happiness, New Haven, Yale University Press, 2008. Traduction française, Nudge, La méthode douce pour inspirer la bonne décision, Vuibert 2010. The Behavior Wizard. NUDGE.