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Il était temps: la France découvre le design de services. En matière de design, on est plus habitué à entendre parler d’objets que de services.

Il était temps: la France découvre le design de services

Avec le développement de l’économie du partage et de la fonctionnalité, le fait de concevoir des services vraiment pensés pour (et par) les utilisateurs est pourtant une activité en plein boom. A partir de ce dimanche 28 octobre et jusqu’au mardi 30 octobre à Paris se réunissent les plus grands spécialistes du design de services à Paris. L’occasion d’en savoir plus sur leur travail. Pour une économie décloisonnée Guichets automatiques dans les banques, bornes SNCF, Pass Navigo de la RATP, carte Imagine’R, Vélib’, etc… autant d’applications ayant recours au design de services, explique cet article du Lieu du Design qui le définit comme « une activité de conception qui organise des informations et des situations afin d’en augmenter l’efficacité, la perception et la qualité ». Mathématicienne et psycho-sociologue de formation, Anne-Marie Boutin a passé neuf ans à la direction des études de l’ENA. Comment ? Paulkhera. 1: Experience the world instead of talking about experiencing the world.

The signature behavior of people who routinely achieve innovative outcomes is that they constantly seek to experience the world instead of talking about experiencing the world.

1: Experience the world instead of talking about experiencing the world

Instead of only reading someone else's market research summary, they go in the field and shop across the category in question. That way they can get a feel for all the intangibles which are lost in translation, as language, photos, and even video are imperfect mediums. Honda's innovative rethink of the pickup truck came from Saturday mornings spent in the parking lot of Home Depot. Instead of taking someone else's diagnosis of a problem at face value, they seek a second opinion, and the deliverer of that second opinion is their own person. When there's a problem on the production line at Toyota, they don't wait for a PowerPoint to circulate with photos and diagrams of the bug in question.

Instead of only reading second-hand source or searching on Google, they go to the place and talk to people and see the sights.

Unicef Aalto project

GDS design principles. BugTracker Freeplayer.org. Pierre Goirand Conseil. KJPenglish. AG. Why Angry Birds is so successful and popular: a cognitive teardown of the user experience. The usual question: Over the past 30+ years as a consultant in the field generally known as human factors engineering (aka usability engineering), I have been asked by hundreds of clients why users don’t find their company’s software engaging.

Why Angry Birds is so successful and popular: a cognitive teardown of the user experience

The answer to this persistent question is complex but never truly elusive. This question yields to experience and professional usability analysis. The unusual question: Surprisingly, it is a rare client indeed who asks the opposing question: why is an interface so engaging that users cannot stop interacting with it? This is a difficult question because it requires cognitive reverse engineering to determine what interaction attributes a successful interface embodies that result in a psychologically engaging user experience. This question pops up when products become massively successful based on their user experience design – think iPhone, iPad, Google Instant Search, Nintendo Wii, Microsoft Kinect.

Angry Birds is full of these little mysteries. Pentagram. Customer Experience Consultants. Terra Nova. Whole Earth Catalog Stay Hungry Stay Foolish.