Launching a New Website: 18 Steps to Successful Metrics & Marketing. The process of launching a new website is, for many entrepreneurs, bloggers and business owners, an uncertain and scary prospect.
This is often due to both unanswered questions and incomplete knowledge of which questions to ask. In this post, I'll give my best recommendations for launching a new site from a marketing and metrics setup perspective. This won't just help with SEO, but on traffic generation, accessibility, and your ability to measure and improve everything about your site. #1 - Install Visitor Analytics Nothing can be improved that is not tracked.
Google analytics, or any other package (see some alternatives here), needs to be placed on every page of your site and verified. . #2 - Set Up Google & Bing Webmaster Tools Accounts Both Google & Bing have webmaster tools programs that monitor data about your site and message it back to you through online interfaces. That said, the numbers inside these tools are not always perfect, and often have serious flaws. P.s. A Definitive List of 15+ Web Site Trackers. Tracking your blog traffic is an essential part of your blog tweaking and optimization process.
It not only gives you the statistics about the volume of traffic on your blog, but other details as well, like demographics, behavior pattern of the visitors. This vital data helps in optimizing the blog components and make it much better experience for the visitors. There are many site trackers available on web, giving tons of features to their subscribers. While some are free, others provide premium features on monthly subscription fee. Let us see the most popular site trackers available at our disposal to track our blog statistics.1) Google Analytics :Unarguably, the most popular and favorite among millions of web site owners. 2) SiteMeter : I personally use this service for my blog. 3) StatCounter : Free site tracker with option of invisible trackers. 4) OneStatFree : Another free web traffic tracker service. 6) W3Counter : This is one of the best free site tracking services available.
KIMA CBS 29 - News, Weather and Sports - Yakima, WA - Yakima, Washington 29. NEW YORK (AP) - First came bylines for once-anonymous journalists. Then came their photos, particularly as news shifted online, and blogs began to carry mug shots of their writers. Now, the journalist is about to continue that evolution from off-stage to center stage as a new Web site promotes the concept of the "entrepreneurial journalist. " Founded by a veteran of traditional media, Lewis Dvorkin, True/Slant wants its writers to be more than just a name and a mug shot. Contributors are encouraged to think of themselves as individual brands and to build a community of readers around their writing. "The journalist becomes his or her own brand of one," Dvorkin said in an interview. The concept is one of myriad experiments going on across the Web as the traditional media industry founders against the realities of free online news and cheap online advertising.
With True/Slant, writers combine original reporting with commentary and links to headlines from around the Web.