Marketing
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Coca Cola wanted to leverage Facebook Places to increase awareness for recycling plastic bottles, and so we created “The Recycling King” activity. We added over 10,000 recycle bins locations to the Facebook Places system, so no matter where you are in Israel, you can find a recycle bin near you. From there, things just started happening on their own.
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i [love] marketing.
Last Monday, Diana and I have given this presentation at the Miami Ad School. It was pretty fun. To make things easier to understand, adding here the notes for each slide. Slide 2: The arch of the story here is that ad agencies creative solutions are by default the product of the media of communication they use. The simple evolution of advertising creative supports this logic: when there was only print around, logos were important.Seth's Blog
March 2012 is a big month for viral ideas that change the way people think about more than just LOLcats. Here are four that happened in the last week or two and each brings its own lessons: Marilyn Hagerty's review of the local Olive Garden was a huge Twitter sensation, an easy target for ironists in search of something to snark about. The octogenarian (as much fun to type as it is to say) was fabulous in her refusal to take the bait, and this is a classic Internet meme, here today, gone tomorrow. One lesson: you can't count on media stories to pop, and when they do, they are not worth much to the media companies that publish them.
Business
If 2010 is the year of conversion rate optimization , then people are going to have to move beyond today’s simplistic tactical application (pushed mainly by tool vendors anxious to sell technology fixes) of basic landing page optimization and testing, to the strategic worldview that conversion optimization should play in an organization. Good conversion optimization should focus on uncovering and understanding your target market’s needs, your content strategy, and on delivering your brand promise and a remarkable customer experience. Great conversions come from developing persuasive systems that allow your audience to flow naturally from awareness to evangelism.
The Ultimate Conversion Optimization Reading List
Generally, I’m a fan of enabling comments on your personal or professional blog. Most of the time it’s a win-win–you can facilitate a discussion among your readers, address any feedback that gets brought up, and get free unique content for your site (blog comments can often bring in some long-tail search traffic). It’s an easy way to interact with the people who visit your site and to show them that you’re listening to what they have to say, even if you might disagree with it from time to time. There are, of course, a couple exceptions to the “blog commenting is a good idea” argument. First of all, if you’re especially sensitive and can’t handle it when the occasional reader criticizes your post, an idea of yours, or is just being an Internet troll, blog comments may not be for you. I’ve seen people fly off the rails and obsessively post a retort to every single critical or negative comment just so they can have the last word in a childish “So THERE” sort of way.
ShoeMoney® - Its Like Fishing With Dynamite
ribit , a digital marketing agency, provides every aspect of a project from the strategic development, the content creation and implementation. We design and implement web sites including e-commerce web and sites, specializing in natural search engine optimization. We also offer social media development and training.
Interactive Multimedia
Happy weekend! Or, for some, happy holiday weekend! Whether you get to enjoy some extended play or if you’re just looking to get as much as you can from the two days you have, this is shaping up to be a gorgeous weekend for many of us. The weatherman says Upstate, NY is going to be touching 60.
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Neuromarketing | Where Brain Science and Marketing Meet
Book Review: What the Plus! Google+ for the Rest of Us by Guy Kawasaki Google+ seemed to get off to a running start, but more recently has been termed a “ghost town” by some pundits. Experience with the service suggests less than robust usage by consumers, despite the large number of registered users. When my [...]Yes, Virginia, Your E-Mail Pitches Do Still Make a Difference :P
I’ve written before about my belief that the near constant bashing of media relations has to stop, and how yes, despite how much I love social media and how much I believe in the true good of what it is doing in the PR and marketing business, there still is a time, place and relevancy to traditional PR tactics, such as developing strong relationships. Today, I’m going to give kudos to another one those of traditional tactics that the “gurus” love to bash, but if done right, can still have a major impact in our business: the e-mail pitch. Like it or love it, it’s still common practice within public relations for PR folks to send out what they think are highly targeted, well-written and witty pitches to reporters—via e-mail—that immediately grab their attention and have them sit up and say, “YES! I have to write this story!” OK, so it may not exactly go this way all the time, but hey, this PR pro can always have a little hope, can’t he?
Brian Solis is a principal at new media agency FutureWorks , and author of the upcoming book, Engage . You can connect with him on Twitter or Facebook . One of the greatest challenges I encounter today is not the willingness of a brand to engage, but its ability to create .
