SEO. I [love] marketing. Seth's Blog. Business. The Ultimate Conversion Optimization Reading List. InShare32 If 2010 is the year of conversion rate optimization, then people are going to have to move beyond today’s simplistic tactical application (pushed mainly by tool vendors anxious to sell technology fixes) of basic landing page optimization and testing, to the strategic worldview that conversion optimization should play in an organization.
Good conversion optimization should focus on uncovering and understanding your target market’s needs, your content strategy, and on delivering your brand promise and a remarkable customer experience. Great conversions come from developing persuasive systems that allow your audience to flow naturally from awareness to evangelism. Last week, I was with a client who asked me several months ago if he should hire a conversion rate consultant before or after doing his redesign.
The resulting list, below, is in no particular order and is far from comprehensive. Psychology, Human Behavior, and Persuasion Marketing, Branding, and Selling Web Analytics P.S. ShoeMoney® - Its Like Fishing With Dynamite. Interactive Multimedia. Crispin Porter + Bogusky | Advertising & Design Factory. Domino’s At Domino’s, we believe when you make great food, you have nothing to hide. That’s why Domino’s is broadcasting live from the kitchen of a real Domino’s store in Salt Lake City. Watch from start to finish, as we make delicious oven-baked food. JWT. Internet Marketing Blog | SEO Blog. Neuromarketing | Where Brain Science and Marketing Meet. SURFACE 51. MarketingProfs: Marketing Resources for Marketing Professionals. Yes, Virginia, Your E-Mail Pitches Do Still Make a Difference :P. I’ve written before about my belief that the near constant bashing of media relations has to stop, and how yes, despite how much I love social media and how much I believe in the true good of what it is doing in the PR and marketing business, there still is a time, place and relevancy to traditional PR tactics, such as developing strong relationships.
Today, I’m going to give kudos to another one those of traditional tactics that the “gurus” love to bash, but if done right, can still have a major impact in our business: the e-mail pitch. Like it or love it, it’s still common practice within public relations for PR folks to send out what they think are highly targeted, well-written and witty pitches to reporters—via e-mail—that immediately grab their attention and have them sit up and say, “YES! I have to write this story!” OK, so it may not exactly go this way all the time, but hey, this PR pro can always have a little hope, can’t he? So what can we learn from this one shining example? Why Brands are Becoming Media. Brian Solis is a principal at new media agency FutureWorks, and author of the upcoming book, Engage.
You can connect with him on Twitter or Facebook. One of the greatest challenges I encounter today is not the willingness of a brand to engage, but its ability to create. When blueprinting a social media strategy, enthusiasm and support typically derails when examining the resources and commitment required to produce regular content. Indeed, we are programing the social web around our brand hub, which requires a consistent flow of engaging and relevant social objects. They are our tweets, our Flickr photos, YouTube videos, Facebook updates and events, Delicious links, FourSquare check-ins, and blog posts. But once we introduce a social object, we must be ready to back it up with additional relevant content, and create a publishing calendar programmed specifically for each network on which we maintain a presence.
Brands Become Their Media Productive Social Media Must Be Earned Influence. 56.02.WorldWideRave.pdf (application/pdf Object) MINI Cooper guerrilla marketing.