Eric Kogelschatz
Help. Cool stuff. TEDxCLE. Ideas worth spreading. A digital rolling stone. Big ideas. Data visualization. Digital strategy. Uses and gratifications theory - Wikipedia, the free encyclopedi. Uses and gratifications theory (UGT) is an approach to understanding why and how people actively seek out specific media to satisfy specific needs.
UGT is an audience-centered approach to understanding mass communication.[1] Diverging from other media effect theories that question "what does media do to people? ", UGT focuses on "what do people do with media? "[2]
Getting paid to play - pressofAtlanticCity.com : Life. GALLOWAY TOWNSHIP - Andy Dudynsky is living the modern American dream. An online service is needed to view this article in its entirety. You need an online service to view this article in its entirety. Need an account? OK Go - This Too Shall Pass - RGM version.