NAON Forewords - William McDonough. Foreword by William McDonough Imagine a world in which all the things we make, use and consume provide nutrition for nature and industry, a world in which everything is so intelligently designed that human activity generates a delightful, restorative ecological footprint.
Imagine having the choice, in every sphere of life – at home, on the job, travelling from place to place – to use goods and services that enhance the well-being of your community. Imagine those goods designed with only safe, healthful materials that can be either returned to the earth to replenish the soil or recovered by their manufacturers to be upcycled into products of higher value, virtually eliminating the concept of waste.