NAON Forewords - William McDonough NAON Forewords - William McDonough Foreword by William McDonough Imagine a world in which all the things we make, use and consume provide nutrition for nature and industry, a world in which everything is so intelligently designed that human activity generates a delightful, restorative ecological footprint. Imagine having the choice, in every sphere of life – at home, on the job, travelling from place to place – to use goods and services that enhance the well-being of your community. Imagine those goods designed with only safe, healthful materials that can be either returned to the earth to replenish the soil or recovered by their manufacturers to be upcycled into products of higher value, virtually eliminating the concept of waste.
One of the most influential recent books on design and environmentalism.” —Alice Rawsthorn, The New York Times [McDonough] point[s] to a path out of the seemingly un-winnable trench war between conservation and commerce.” —James Surowiecki, The New Yorker A rare example of the ‘inspirational’ book that actually is.” Cradle To Cradle: Remaking the Way We Make Things

Cradle To Cradle: Remaking the Way We Make Things