Why Curation Is Just as Important as Creation [OPINION] Content Strategy: How to Diversify Your Content. Where does your site’s best content come from?
If you don’t know or if you’re producing it, there could be a problem. Diversifying your content’s sources is key to providing content that represents different perspectives about relevant topics. Content Curation & Fair Use: 5 Rules to being an Ethical Content Curator. * Update: I have a much lengthier updated post that incorporates the material below: Content Curation: Copyright, Ethics, & Fair Use Recently, Kimberley Isbell of the Nieman Journalism Lab cited a Harvard Law report and published an extensive post on news aggregation and legal considerations.
From a curation perspective, the whole article is interesting, but what was the most surprising was that her recommendations for being an ethical content aggregator, were the same as being an effective content curator. The five recommendations are below. You can read the full article for the legal justifications for abiding by these practices. However, I have provided some reason on why you would want to follow these guidelines from a content marketing perspective: