Engage PR
High-tech PR agency, creative, fun, results-driven
3 Things Business Insider Taught Me at a PRSA Event. By Elise Vue The coolest thing about working in PR is that you’re given the opportunity to attend all kinds of events! As a member of the Engage PR team, I was privileged to attend PRSA Silicon Valley’s Inside the Newsroom event with Business Insider in San Francisco. This opportunity was equivalent to an entrepreneur meeting the sharks from ABC’s popular Shark Tank. The objective of the event was to learn more about the publication, its journalists’ topics of interest, and ask all the burning questions a PR specialist should to enhance their pitching skills.
Little did I know that it would result in a professional, serendipitous epiphany. Here are three things I took away from attending Inside the Newsroom with Business Insider: Serendipity (n.) finding something good without looking for it To everyone’s surprise, Business Insider hinted at a new sister site focusing on technology called Tech Insider, led by Senior Editor Steve Kovach from its headquarters in New York. Oakland's Jack London Square Experiencing Renaissance. NBC Bay Area's Joe Rosato Jr. shows the renaissance Oakland's Jack London Square is experiencing. (Published Friday, July 31, 2015) Paul Hayward tipped back his weathered black cowboy hat and leaned up against the bar, surveying the joint with a bemused eye.
Rather than the black hat of a desperado, Hayward's was the hat of a fledgling entrepreneur, pulling-off a feat that hadn’t been attempted in Oakland in quite a while — opening a country-western bar. “On any given night you can be in here people will be dancing,” Hayward said beneath a wagon wheel light fixture. “There will be live music and lots of singing along.” Hayward named the bar Overland, after the 1874 saloon his restaurant now occupies. After taking a beating during the recession, the area is rebounding in force - with new restaurants and businesses opening up, including swanky wineries and even a business selling high end yachts. “There’s a renaissance in Oakland and Jack London right now,” said Rosenblum’s Kristen Peck. Putting Open into Networking and “Defying Protocol” at ONS2015. By Elise Vue “Networking of another kind.” Mitch Wagner, Light Reading Engage PR recently wrapped up the Open Networking Summit 2015 (ONS2015) and it was an engaging success! ONS is the premier SDN and NFV conference in the industry with a mission to nurture a vibrant community to help accelerate SDN innovation and adoption.
ONS is an ongoing client where we worked closely with the event’s accomplished organizers, Vice President of Operations Sedef Ozcana and Program Manager Vaibhav “Vb” Parulkar. From March to June, we had the privilege of supporting and, ultimately, attending the cutting-edge and disruptive event in the heart of Silicon Valley. In its 5th year, ONS boasted an impressive A-list of keynotes and panels that included visionaries from industry giants like AT&T, NTT, Microsoft, Google, Facebook, Alibaba and Cisco while featuring other notable companies and luminaries as speakers, sponsors and exhibitors. New this year… Did we mention the food and coffee?
Important PR Lessons We Can Learn From Shark Week | Richard Lorenzen. This week marks the official kick off of one of the biggest and most popular events in television year after year: Discovery Channel's Shark Week. This summertime television event is viewed by millions every year. However, this week of television does more than just teach the public about one of the most feared animals in the ocean, it also serves as a reminder of some of the most important PR lessons that all entrepreneurs should know.
Keep Your Audience Engaged With Social Media There is no doubt that the official Shark Week hashtag #sharkweek will be trending on Twitter this week. The PR team behind Shark Week knows that social media is a powerful PR tool and spends the whole week asking questions, engaging their fan base, tweeting and re-tweeting and responding to their viewers. Their social media engagement efforts show just how far you can go when it comes to reaching your public audience with the right social media prompts. Always Capitalize on Your Successes When the Time is Right.
5 PR strategies that can help every startup. This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations. Every six months or so, an article pops up with the headline, "Do you really need a PR firm? " These articles set off myriad phone calls from clients who say, “I read that if we have a great product, we will immediately get PR.”
While there are some exceptional products that have grown organically (like Instagram), the technology space is so crowded that being heard above the noise is increasingly difficult. How crowded? There are nearly 1.4 million apps in the App Store, according to Statista, and 300 million people are starting businesses worldwide, Moya K. Mason reports. All told, there was more than $48 billion in venture capital investment last year, PricewaterhouseCoopers reports. Although launches, new products and funding announcements do attract media attraction, those events are few and far between. 1. Image: Paulo Buchinho/Corbis 2. 3. 4.
How technology is changing the way we do business travel | Transport & Tourism. WHERE is business travel going over the next few years? What about the next decade? What kind of innovative technologies and practices will become commonplace? According to Carlson Wagonlit Travel, the five following trends will shape the future of business travel: customisation, mobile technologies, fresh booking practices, the sharing economy and digital payment solutions. What does all that mean, though? If we break those concepts down into simpler terms, where is the future of business travel headed? Mobile tech It’s tough to imagine a world without laptops and smartphones, but once upon a time many a business trip was made without these conveniences. Laptops definitely helped revolutionise travel, especially in the business world. Take those ideas and multiply them tenfold, and you can better understand how smartphones changed the game when they arrived.
Gone are the days where you have to lug around tons of paperwork and bags. New booking practices Customisation The sharing economy. 3 Levels of Crisis… and How to Handle Them | PRNewser. This is a guest post by Andrew Harvey, ex-BBC News anchor, now partner and media trainer at HarveyLeach. A PR crisis can be your worst nightmare or your chance to shine. To ensure that you and your organization weather the storm and come out fighting, it’s vital to respond in exactly the right way. But the “right way” can depend on what kind of crisis it is. There are different and specific responses suited to handling each type of crisis, but they also have certain things in common. Here we take a look at three levels of crisis, from a major disaster to a personal slip-up, and how best to handle them. 1.
Major disaster A major disaster affecting your organization is big news. It’s a frightening time for your organization, but the most effective crisis response is simple–it must be quick and it must be open. Regardless of how much information you have, as soon as the story has broken you must get out there and respond. 2. Again, it’s absolutely vital to be open and honest. 3. Aligning IoT, the Cloud and Digital Transformation Initiatives | Cloud Computing. Compare Top Ecommerce Platforms Debating SaaS vs. on-premise for your ecommerce platform? In this free guide, you'll get a side-by-side comparison of the major ecommerce solutions and how they handle security, uptime, analytics, account support, and more.Download the guide! By Jeffrey M.
Kaplan Jun 12, 2015 5:00 AM PT The 18th annual PwC CEO survey of 1,322 corporate leaders in 77 countries, conducted between September and December 2014, found an overwhelming proportion are embarking on digital transformation initiatives to respond to escalating customer demands and intensifying competitive pressures. However, many are taking different paths to achieve their corporate objectives, and failing to recognize how their digital transformation, Internet of Things and cloud computing efforts are actually interrelated.
Specifically, the survey found these CEOs are investing in the key technologies associated with the digital transformation process at varying levels. Dependence on Cloud Services. Diversity changes the way CNET delivers consumer tech to the world. By: Ken Ozeki – July 2, 2015 CNET has been an important outlet for Engage’s consumer client ReTXT. Last Thursday, June 25, I had the opportunity to attend PRSA Silicon Valley’s Inside the Newsroom discussion with CNET’s, Lindsey Turrentine and Connie Guglielmo, both with the title of editor-in-chief. There was a lot of information to absorb throughout the discussion on CNET’s editorial direction and goals, and general rules of thought on how to pitch them. One of the bigger themes and takeaways from the discussion was diversity, and its impact on both how reporters are covering technology and how people consume technology.
Guglielmo gave a great example on how the health app functions on the Apple Watch would buzz an alert whenever she reached for popcorn during a movie. One of our main goals as a public relations firm for a consumer app is to help raise media awareness that will help drive customer downloads and traffic. Engage sur Twitter : "Congrats to @SustainableSV for a successful Silicon Valley Energy Summit last week at @Stanford #EngagePR #SVES. How to get media coverage, even if your product doesn’t (Part 1) By: Jeannette Bitz Product launches have traditionally provided tech companies with the opportunity to make a big splash in the media. Yet as time goes on, the media have less and less time and bandwidth to cover product-specific news.
B-to-B publications will cover launches, and occasionally they’ll cover upgrades. B-to-C publications, unfortunately, are a lot harder to crack. So many companies introduce so many products and product upgrades every month that the B-to-C media mainly cover macro-cap players such as Cisco and Apple that are market bellwethers or new start-ups with tier-one venture capital backers. The media simply don’t have the time to deal with smaller players who don’t fit one of those profiles.
And a lack of coverage can impact new business leads and sales. So what’s a tech company to do if even the best new-product PR campaign doesn’t get any traction in the media? Message. 3 things writers must do before clicking 'publish' On Spin Sucks, we've shared tips for brainstorming blog post ideas and making sure your blogging strategy is on target.
For writers of all sorts of online content, there are crucial last steps before you publish your post or article. You've proofread the text and done keyword research, and you want to make sure—before you send your content out into the big, scary Internet—that your article is the best it can be. The tips below are for perking up your content. They're for when you have time only for a quick spit-shine before you post. 1. Check your headline. You've read enough tips to know that you should have spent ample time on your headline. Before you publish, think about your target reader. If I'm aiming for someone who writes online content, is crunched for time and just wants to improve what he does every day, the headline for this piece is on target. Other headline considerations: Does it make sense, or is it too clever? 2. Wait. Fix that first. Think through the following: 3.
Engage sur Twitter : "#EngagePR attending the Net Positive: Energy session live at #SVES @SustainableSV... Open Networking Summit 2015. Why working for a small agency is good for your career. You've just graduated from college or perhaps are undergoing a career transition and are ready to launch in the big scary world of PR. Where should you start looking for a job? If you've done your homework and built a personal brand on social media, made connections and networked with PR pros, it might be easier than you think to land your dream job. No, I am not talking about going after a position in a big agency. I am thinking of something different: small successful PR agencies, those agencies started by PR pros with the mission to do things differently, some of them are entirely virtual. Why small and not big agencies? Of course you could do that, but the reason I am recommending a small PR agency is because you have an amazing opportunity to learn a lot.
While in a big agency of corporate America, you have to take one step at a time and climb the ladder slowly to get to work with the “big guys,” in a small agency or a small in-house PR department, you get to do everything. 1. 2. 3. Engage Gets Dirty Saving the San Francisco Bay! How can we win an industry award? Probably every tech company in the country would like to know the answer to that question. Our clients place a lot of importance on awards and rankings; they drive visibility with customers, investors, partners, and the media. Unfortunately, there’s no magic formula that will guarantee you’ll win an award or achieve #1. In a recent piece about the Leading Lights 2015 awards, Ray Le Maistre, the editor-in-chief of Light Reading, noted that the publication received hundreds of entries in 24 categories and that more than 100 companies were shortlisted.
Your company and its products certainly won’t stand out in such a huge crowd if you treat an award as a one-time event. Increasing your odds of being shortlisted – never mind your odds of winning an award – takes a lot more time and effort than filling out a submission form with cookie-cutter responses. You need a thoughtful strategy that keeps your name and your solution in front of the right people year round. Agenda - Open Network Summit. Use the Metrics That Really Matter in Your Business. Gross profit. Sales revenue. Cash on hand. All of these are important metrics, but they may not be the most important metrics for your business. When I start working with a new client, I always ask which metrics they track on a frequent basis.
Related: Revive the Balanced Scorecard for Your 21st-Century Startup When I inquire as to why they track those specific metrics, most people simply say, “That’s what I was told to track.” While there’s nothing that makes one metric better or worse than any other, it’s important to keep in mind that the most important metrics in your business will change over time, depending on the company’s stage of development and market conditions.
For example, if business is booming and you’re landing new customers like crazy but you aren’t tracking how many customers you’re losing (customer churn) then you could be ignoring the most important metric in your business and missing the main reason behind a loss in profits. Engage PR Chosen by Telecom Council of Silicon Valley to Elevate Annual TC3 Event. Domain expertise, deep industry relationships establish Engage as leading B2B tech PR agency Oakland, Calif., June 10, 2015 — Engage, a leading San Francisco Bay Area-based public relations agency specializing in networking, cloud, mobile and analytics, today announced The Telecom Council of Silicon Valley has chosen the agency to elevate the visibility of the organization’s annual TC3: Telecom Council Carrier Connections event, held September 30-October 1, 2015 at the Computer History Museum in Mountain View, Calif.
The Telecom Council of Silicon Valley is where telecom meets innovation. The Council connects the companies who are building communication networks with the people and ideas that are creating it – by putting those companies, research, ideas, capital, and human expertise from across the globe together in the same room. TC3, the Council’s annual summit, is a two-day executive summit where the companies that build and maintain networks come to find innovation. 5 pointers for effective phone pitches. 5 Ancient Public Relations Secrets. Scoring With Business Press. Engagepr : Some of the #EngagePR team... Rpakfetrat : Thanks @engagepr for the V-Day...
InsidEPR blog. EPR flickr. Engage :: PR. Contact us. Resources. Digital Media. Core PR. Clients. In the News. EPR YouTube. EPR on Facebook. Engagepr.