How to Create a Social Media Marketing Plan From Scratch. This post originally published on July 16, 2014. We’ve updated it here with new research and stats and a cool new infographic. When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.
I’d imagine that a social media marketing strategy could feel the same way. If you’re starting from square one, it might feel equal parts thrilling and overwhelming. It’d help to have a plan. We’ve shared before about different parts of a social media strategy—the data and research and personal experience behind what works on social media. Update: we have a 25-day long (free!) Now we’re pleased to put it all into a cohesive, step-by-step blueprint that you can use to get started. Social Media Marketing Plan. Australia's Best Social Media Managers: Cameron Parker | LifeInstyle BlogLifeInstyle Blog. Next up in our series of Australia’s best social media managers is Cameron Parker, Head of Sales and Marketing at Australian fashion label, Black Milk Clothing.
Black Milk Clothing have an impressive social media presence, especially on Instagram, conversing daily with an audience of 843K followers. Here, Cameron spills his social media secrets for us.Which social media platforms does your business actively engage in? We currently engage in Facebook, Instagram, Pinterest, Twitter, YouTube, Vimeo, Google+, Myspace, Snapchat, Tumblr, and Vine. What social media platforms have you shied away from and why? We have previously not been involved in Polyvore because we haven’t had the right kind of images to upload, however we’re looking at changing this in future and increasing our presence on Polyvore. How important is social media in your company’s overall marketing efforts? How important is blogging to your business and your social media efforts? Do you outsource any of your social media?