Eleanor Stoneman
BCU student :)
Welcome to Forbes. The Life Expectancy of a Social Network. I could have easily titled this post “Are Facebook’s Days Numbered?” But the question, though it is Facebook I will focus on, is a little more generic. Online Social Networks (OSN) are a relatively recent evolution, on the web, of the natural human drive to form communities. A Princeton university study at the time of writing (Jan 24, 2014) is shaking up the web with its prediction that in a handful of years Facebook may be history.
Its importance reduced to analyses as to why it was important at all. In a real world setting this simple dynamic becomes the basis of our complex society. Centrality is a measure of a variety of social network metrics that determines the importance or influence of a particular person or group within the network. All of these are important because the spread of a social network (or an idea for that matter) are closely modelled by the way epidemics are communicated, spread and then decline, itself governed by connectivity (i.e. mobility). 1. 2. 3. 1. 2. 3.
5 New Social-Media Platforms Worth a Look. When businesses launch social media campaigns, they generally focus on the major platforms. Facebook, Twitter, and LinkedIn are especially popular for business marketing, since they boast large membership numbers and generally seem to bring the greatest return on investment. But new social media networks arrive on the scene each year with potential to grow in popularity the way Instagram, Snapchat, Vine and Pinterest have. For small businesses, lesser-known sites are a promising avenue to reach new customers. Since few companies utilize these sites for marketing, there is little competition for user attention. Brands can often benefit from these smaller sites catering to a niche in their search for a unique way to connect with customers. Related: How to Choose the Best Social Media Platform for Your Business Everyone active in online user acquisition should devote a couple hours a week to testing and exploring such outlets. 1. 2.
Related: How to Find the Right Social-Media Platform 3. 4. Storehouse for iPhone. What is Social Media? - Social Media Defined. Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information. This new form of media makes the transfer of text, photos, audio, video, and information in general increasingly fluid among internet users. Social Media has relevance not only for regular internet users, but business as well. Platforms like twitter, Facebook, and Linkedin have created online communities where people can share as much or as little personal information as they desire with other members. The result is an enormous amount of information that can be easily shared, searched, promoted, disputed, and created. Social Bookmarking tools and news sites such as Digg, Delicious, reddit, and countless others make finding specific information, images, or websites increasingly simple by assigning or “tagging” individual sites with searchable key words.
Relevant Articles: Introducing Social Media to your Business, Danny Brown. Welcome to Forbes. The Dirty Business of Buying Instagram Followers - In Depth. Every blogger wants to be the next Man Repeller or Susie Bubble— but would you buy your way to get there? The act of paying for followers has been a relatively quiet part of the social media conversation for a few years now. Brands like Pepsi and Mercedes-Benz have been accused of inorganically beefing up their numbers, as have public figures like former presidential candidate Newt Gingrich and hip-hop mogul Sean Combs. Recently, buying followers has become so commonplace in the blogging world that those on the inside have started calling out their comrades on the dubious practice.
Over the last few months, big-name bloggers with impressive audiences like Jessica Quirk of What I Wore, Kimberly Pesch of Eat Sleep Wear, and Aimee Song of Song of Style have been called out on sites and forums for buying social media followers. Angry fans point to alleged evidence like spikes in follows and comment stats that nowhere near match bloggers' total followings. "It's kind of depressing. Missguided targets £100m sales - New Articles - The Independent. Missguided has reported a 90 per cent jump in turnover and is eyeing sales of £100m a year. The online fashion retailer, which sells a range designed by former Pussycat Dolls singer and X Factor judge Nicole Scherzinger, said sales reached £55m for the year to March 2014. It achieved profit of £3.1m on £29m of sales in the previous year but could not reveal its current profit. The Manchester-based website, founded five years ago by Nitin Passi, said it receives 8 million visits a month. Passi, who founded the website after working for his father’s clothing supply business, now employs 450 people.
Missguided describes the business as fast fashion due to its speed in reacting to trends and styles. It is aimed at fashion conscious women between 16 to 35. The group is expanding overseas and has launched a local language site in France, and operates in Australia and the US. Get The Job: MD Fashion Etail - Manchester Fashion Network. NAME: NITIN PASSIAGE: 28POSITION: Managing Director and Founder of MissguidedDEGREE: BA (Hons) Business Management (2:1) The Fashion Network: What do you personally look for in a new recruit and what skills are vital to a person looking to work in your company? Nitin Passi: Being a fashion company in Manchester we receive hundreds of CV’s every week. There is a lot of demand for jobs in fashion in Manchester so a candidate really has to stand from their peers. There are few things I look for in a recruit: Depending on the position, of course, past work experience counts for a lot but I really look for someone who has the passion and drive to work in such a fast paced environment.
The individual needs to have an open mind. Finally new recruits have to be able to see things through the eyes of the customers. TFN: How did you start up your business? TFN: What are the highlights of your CV? NP: I suppose my current job is. TFN: Can you briefly explain your day to day work life activities? 10,000 new entrepreneurs supported by Start Up Loans. Social Networking Reaches Nearly One in Four Around the World. According to a new eMarketer report, “Worldwide Social Network Users: 2013 Forecast and Comparative Estimates,” nearly one in four people worldwide will use social networks in 2013.
The number of social network users around the world will rise from 1.47 billion in 2012 to 1.73 billion this year, an 18% increase. By 2017, the global social network audience will total 2.55 billion. The rapidly expanding social network audiences in the emerging markets of Asia-Pacific and the Middle East and Africa will be huge drivers of social user growth. Though Asia-Pacific will have the largest social network population worldwide through 2017 and the Middle East and Africa will have the second-largest audience starting next year, their population penetration rates are among the lowest. Out of the countries included in the forecast, eMarketer expects the fastest increases to come from the social network user populations of India, Indonesia, Mexico, China and Brazil.
Previous Article. How to use social media to build online communities for housing residents | Housing Network | The Guardian. As head of communities for Yarlington, I wanted to find a way to involve all residents and not to allow barriers, such as mental health, physical disability or location, to impede our communication with them. We developed a Facebook group called Yarlington Chat, with the aim of creating an online community. Like many housing associations, Yarlington had a small core group of involved residents, but the majority were from the older, retired sector. We wanted to engage younger, more diverse tenants to become part of our resident focus groups.
Initially we were met with complaints and an almost hostile membership. Those who had never engaged were using the forum to vent their frustrations. Over a few months, Yarlington staff communicated in the group, answering questions, explaining procedure and allaying fears. More importantly, we built relationships with our residents so they felt able to approach us and take up opportunities, such as training and with digital inclusion projects. The Top 7 Social Media Marketing Trends That Will Dominate 2015.
The History of Social Media. Long before it became the commercialized mass information and entertainment juggernaut it is today, long before it was accessible to the general public, and certainly many years before Al Gore claimed he “took the initiative in creating” it, the Internet – and its predecessors – were a focal point for social interactivity. Granted, computer networking was initially envisioned in the heyday of The Beatles as a military-centric command and control scheme. But as it expanded beyond just a privileged few hubs and nodes, so too did the idea that connected computers might also make a great forum for discussing mutual topics of interest, and perhaps even meeting or renewing acquaintances with other humans.
In the 1970s, that process began in earnest. Related: Mullets reigned supreme in the late ‘70s and early ‘80s; computers were a far rarer commodity. BBS, AOL and CompuServe: The Infant Years It started with the BBS. The BBS was no joke. The Internet Boom: Social Networking’s Adolescence. Cutting-edge Social Media Approaches to Business Education: Teaching with ... Charles Wankel is Professor of Management at St. John's University, New York.He holds a doctorate from New York University, where he was admitted to the Beta Gamma Sigma national honor society for business disciplines. Columbia University's American Assembly identified him as one of the nation's top experts on Total Quality Management. He received the Outstanding Service in Management Education & Development Award at both the 2004 and 2005 meetings of the Academy of Management (AOM). AOM also presented its Best Paper in Management Education Award to him in 1991, and he has been selected to serve as an officer of AOM divisions every year for more than a decade.Along with Robert DeFillippi, he has been editing a multi-volume series for AOM on management education issues: the Research in Management Education & Development Series.
IEEE Xplore Abstract - Predicting the Future with Social Media. Six-Social-Media-Trends-for-2011. Page. 18 Digital Marketing Trends for 2014 You May Not Have Heard About. 2014 is well under way (Christmas already feels like a dream, right?) And as us digital marketers are all back in the real world, thoughts naturally turn to what the rest of the year is going to hold. There are loads of articles floating about on the topic of marketing trends at the moment, so we thought it was time for us to throw our hat into the ring.
We’ve picked the brains of some of our finest digital marketing experts to find out what they think is going to be big in their field during the coming year ahead. Here’s what they had to say: David Somerville, head of social media 1. “A continued trend within social media for 2014 is the rise of social media advertising usage by marketers. “Much of this increase is down to marketers realising that they need to use paid social ads to supplement their organic activity. “Another reason for the rise in popularity is the fact that many of the platforms allow for better targeting options and reporting. 2. Ashley Hitchcock, senior web designer. What Social Media should my business use? | Hallam Internet. Do you use social media because you feel you should, rather than because you think it adds value to your business?
Not every business should be active on every social network, or at least a large majority of the time you should focus your efforts on social media channels that suit you and your business. What social media should I use? First things first, what social media channels should you be using? I’m going to jump right in on this one. Without a doubt you should be on LinkedIn as should your employees. I’ve read and heard sentences like “We tried LinkedIn, it didn’t work so we don’t use it anymore”. Although I agree that not all business types are suited to Facebook or Youtube, I do not agree that businesses are not suited to LinkedIn. You should probably be using Twitter too. I recently asked to be contacted by small to medium sized business owners to tell me about their social media use. Surprised? A good example is Opta, the sport data provider. Hear me out on this one. The First: Birmingham City University - Sign In. Login to Mintel Oxygen - Mintel Group Ltd.
Academic journals. How to Use Social Media to Build Your Brand | OPEN Forum. Social media is one of the most powerful branding tools available for your business. It's even replaced paid advertising... November 05, 2010 Social media is one of the most powerful branding tools available for your business. It's even replaced paid advertising for many companies. "Before social media, one of the only ways to find customers besides advertising was word of mouth," says Julien Sharp, chief creative officer of Stylo Creative.
"Social media has allowed word of mouth to go viral on the internet in a much bigger way. And you can get consumers to do your work for you. " That's because social media harnesses that natural desire to give advice and show off our insider knowledge. And we mean directly. Explains Lisa Barone, co-founder and chief branding officer at Internet marketing agency Outspoken Media, "Brands that have the best success use social media to form relationships with people. Your Basic Blog Sharp agrees. Getting Around Social Media Share-ability. Instagram Is The Fastest-Growing Social Site Globally, Mobile Devices Rule Over PCs For Access. Pinterest may have passed Twitter in popularity in the U.S. according to new figures out last month from Pew, but globally the social network to watch may be Facebook-owned Instagram.
According to research published today by the GlobalWebIndex, Instagram is growing the fastest of all social media sites worldwide, increasing its active user base by 23% in the last six months. But on an overall basis, it’s still behind the likes of Facebook, YouTube, Google+, Twitter and LinkedIn — which come respectively in at positions 1-5 of the world’s most popular social platforms in terms of penetration. And who’s active usage is falling?
Facebook, YouTube, the two Russian social networks Odnoklassniki and Vkontakte… and MySpace. The survey, based on responses from some 170,000 users across 32 countries, notes that Facebook is currently the world’s most popular social network. And despite the influx of always-connected services and friends on them, there are still a notable number of holdouts. Powerful Branding Techniques through Social Media. Social media is powering the world in ways many have never imagined. We can see new connections being formed out of seemingly thin air. With more profile integration than ever before, it’s important to understand how to manage your digital personality. Branding isn’t just for corporations. It can also apply to an individual item or person. I’ll be going over some guidelines related to building the core of your social media presence.
What are the Benefits of Social Media The first notable fact is the large market share. You may also notice a large segment of users are hooked into the mobile market. Image credit. In truth the benefits for using social media will change between each person. Working on Facebook Having been coined “the social network” Facebook has seen an amazing year of progress. Those who aren’t looking to join a global network should look elsewhere. If all of this wasn’t enough consider the amazing possibilities granted through Facebook Connect. Tweet tweet.