Shift in Power: the Blogger and Vlogger Influence on the World of Fashion. Zoella, Sprinkle of Glitter, Inthefrow, That Pommie Girl; these are all names that are currently having an impact on the world of fashion, and with hundreds of thousands (sometimes millions) of adoring fans it’s no wonder PR companies and brands have switched on to promoting their products through them.
However, because of this, there has been a real shift in power when it comes to bloggers and vloggers and they are now celebrities in their own right with real influence over what people buy. Zoella (Zoe Sugg) is the strongest example of this. With 3.77m followers on Twitter, 2,404,527 likes on Facebook and a subscription list consisting of 9,172,815 viewers on YouTube at the time of writing, she has a lot of credibility with a lot of people. The 25-year-old earns £20,000 a month from advertisers alone, who all want to feature their products alongside her beauty videos and lifestyle posts. Amazon to open fashion photography studio in east London by summer 2015.
Amazon is to open another base in London with a 46,000 sq ft fashion photography studio in Shoreditch next year.
The internet retailer said the studio would be one of the largest of its kind in Europe and would provide images for its fashion business across the continent. Amazon is renting the premises in railway arches by Hoxton station from Transport for London, with which it recently launched a click-and-collect service at tube stations. More than 1m fashion items were sold in a week on Amazon.co.uk in the runup to Christmas last year.
The site started selling clothing in 2008 but this year has ramped up its interest in the sector. 6 Technology Trends That Will Impact Fashion Industry. You're reading Entrepreneur India, an international franchise of Entrepreneur Media.
Fashion Industry has transitioned to becoming digital-centric. Most retailers finally sailed through the first stage in ecommerce retailing by setting up visually appealing online versions of stores, integrating payment gateways and offering efficient delivery logistics. Over the next two years, there are several areas where technology will help ease online discovery and conversions. Technology will make it easy for consumers to go from inspiration to purchase. Customers see a lovely handbag at a party and technology will help them find it. Technology will provide answers for questions like: Can I get real-time guidance on creating outfits from individual items?
Work at the intersection of fashion, science and technology is leading to some very interesting possibilities. Here is what you need to look out for- 1. 2. Product returns are one of the issues online retailers are battling with. 3. 4. 5. 6. T H E U N S E E N. T H E U N S E E N is a material exploration house that blends science into materials; focused on seeing the unseen.
Founded by Alchemist and RCA graduate Lauren Bowker. T H E U N S E E N uses chemistry alongside design to develop simple visual solutions applicable to everyday complicated and invisible problems, visualizing data by using the primal language of colour change. “We believe technology is Magick” Four brands storming the world of fashion and technology. Once again the fashionistas are descending for London fashion week.
With Somerset House and central London transforming for their arrival, it’s fascinating to see the way in which we the consumer can now access the sometime previously rarified air of the fashion world. Fashion’s evolving – not just into more and more extreme sights on the catwalk – but behind the scenes too, as brands adapt to new consumer expectations around how, when and why they want to interact. From the in-store experience and utilising individual shopper data for mobile and flexible delivery options, brands have an overwhelming number of ways to innovate and disrupt the retail space. However, without a strategic approach or a long-term vision, retailers run the risk of creating experiences that don’t support their overall brand vision. Its critical retailers understand the relationship between the physical and digital worlds so they can deliver a consistent customer journey. Victoria’s Secret Ralph Lauren Nordstrom. "Technology adds an incredible advantage to fashion design"
Fashion and technology: in the first part of a series focusing on designers who are introducing the fashion world to new technologies, Dezeen speaks to architect Julia Körner about how advances in 3D scanning, modelling and printing are creating a "revolution in customised fashion pieces within ready to wear" (+ interview + slideshow). 3D-printed garments have become a common sight on the Haute Couture catwalks of designers like Dutch fashion designer Iris van Herpen.
Austrian architect Julia Körner, who collaborated with Van Herpen on these digitally fabricated garments, is now working on transferring the technology used to create the elaborate garments into everyday clothing production as part of what she calls an "exciting moment in fashion design". "Body scanning and 3D-modelling techniques allow you to design towards a perfect fit, and through minimal changes in the code I can create variations of adaptations in the design," she told Dezeen.